Illuminating the Convergence of Literature and Altruism with C Nicole Henderson: The Story of "Audacity to Shine" and Empowering Nonprofit Leadership

Transcript

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Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will guide deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.

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Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.

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Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.

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Tune in to Ready.

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Set Collaborate podcast on a journey towards achieving your goals with host Rhonda Pearson.

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Welcome.

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Welcome to my 13th episode of Ready Set Collaborate.

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But actually this new series is called the Art of Book Collaborations because I got my girl, cynna Cole, on with me, who actually got me into doing what I'm doing now.

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And I tell you I said I would never write a book, and I'm gonna tell you what she said to me.

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But I want to read her bio first and welcome, cynna Cole.

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I really appreciate you, thank you.

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So Cynna Cole Henderson is a consultant, strategist, author, speaker and industry expert.

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Cynna Cole Henderson is the CEO of CNH and Associates LLC.

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She has been in the nonprofit sector for more than 26 years as a professional volunteer, board member and consultant.

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She has a proven, clear track 501c3 system to obtain exemptions for nonprofit organizations.

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She had consulted and coached well over 750 organizations, from small all-volunteer startups to multi-million-dollar foundations.

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Wow, girl, I tell you we got a queen here.

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Her portfolio has spanned the United States and included organizations in Haiti, africa, uk, asia and the Caribbean.

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Cnh and Associates mission is to empower individuals and groups to become nonprofit organizations of purpose and champion as viable, mature organizations of diversified revenue and impact relationships.

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She is the co-author of three books.

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Her current book can be found on Amazon, addacity to Shine.

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And I tell you and that's where Cynna Cole yeah, she was one of my leadership clients, but that's what she got me to say I would never write a book.

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When she said what did you tell me, cynna Cole, when you called me?

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You got to remind me.

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No, no, I told me to call you.

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I am not something else that I told you, but you know the one that had me to call you.

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Yes, that is one that stuck to my mind because I said I would never write a book.

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And when she called me and said God told me to call you, I said I'm not going to disobey God.

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What did he say?

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And that's how I became part of her, one of her co-archers.

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And God wasn't wrong was.

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He, no, he was not, and he, and actually I want to show this book here.

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Addacity to Shine.

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You know what I loved about this, cynna Cole, is the words of the lessons of woman, of color, life, faith and business, and what I love about it is the sunflowers.

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So, I want to tell you a quick that.

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And I actually went to visit my cousin in Chicago and her neighbor had had these big old sunflowers in her yard.

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Wow, god I said that reminds me of my book, addacity to Shine.

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So I really appreciate you coming on the show and giving me that push by me saying I'm never going to write a book.

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She showed it that look, god told her I ain't going to disobey God.

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Yeah, yeah.

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Cynna Cole, tell me a little about your stuff and then I'm going to ask you some questions about the book collaboration that we did and also about your nonprofit business.

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So tell you what you want me to say.

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First, tell me a little bit about yourself.

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Okay, okay, I, as you said before that I've been in this industry for over 26 years.

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It's been a long time, it's actually longer than that, but I don't want to date myself.

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I started out back actually in high school and went on to college.

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And these three young men from my hometown that's why you never spite small beginnings these three young men went off to college, came back to our hometown and started a youth initiative project and they really gave back to the youth, not only to the youth but to the community, because later they got into housing and development and all types of things.

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But they started this nonprofit and when I got off to college I came back and I ran their youth programs and these three young men not only did they have support and awesome board members and things like that, they operated such excellence.

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They had federal funding federal and so we was part of the JTPA program back then where they were able to train young people to be entrepreneurs.

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So who knew, how?

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Did I know that way back when I was doing my own training for the life that I would want to lead by being an entrepreneur, because I've had my own business for a long time as a side business, but I went full time back in 2012.

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And we added the publishing company just about two and a half years ago.

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And the Lord put it on my heart.

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I've always wanted to be in media.

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I've been in literary the literary world is well over 16, 17 years, and so that just really spoke to me to have a publishing company and not only publish my work but to also publish the work of others and people who are nonprofits.

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Who has a story to tell as well?

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When, over 20 years ago, when I got divorced, I changed my first name to the letter C, so C, a legal first name and I did that because I knew I wanted to be an author, and 20 years ago it was a big deal whether you were male or female author.

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It is no big deal.

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Now you can be a cat and write a book.

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Everybody.

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That's great, because that was the question I was going to ask you how did you get the idea for this book's collaboration come about?

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And that's what you was answering, yeah.

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So the book collaboration.

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I'm going to tell you what happened.

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I had been hiding myself, wonder I was not out there like I should have been, and coming up to COVID and all the things that were taking place.

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I wrote another book that I completely finished writing and it was called Girlfriend.

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Pray About it, and when COVID came, I said I'm not ready to release this book yet because I want to be out and I want to be doing events and all kinds of things.

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And the Lord started showing me that I was playing small and that I needed to shine.

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And he also shined a light on Amala becoming the next vice president.

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So he gave me insight that she would be the next vice president before she was actually elected.

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I was here to cross my bed and the Lord said to me.

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He said it is the season of the black woman.

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People be like, oh God, not about color, he's got about all that he made.

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He about Chinese, he about Asians, he about Jamaicans, he's about Caucasians, he's about everybody.

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Right and it was the rise of that woman, because my original cover was a little woman, white, facing out in the field of sunflower with a back turn, and really, to be honest with you, wanda, it represented me.

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Yeah, I'm kidding, yeah.

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So I saw an image of a face of a woman with a spotlight on her and I told the graphic artist about it and he came up with this, and then I got a book of ten of us women of color, and I have a Caucasian woman on the front.

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That's awesome.

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I love that.

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I love it, so tell me more about it.

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But the book is for everybody, regardless of your Caucasian agent.

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I've had so many nationalities.

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People read the book because it's stories that speak to your soul.

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It's stories that speak to your heart, and I've even had one person read it three or four times.

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She's oh my gosh, you will not believe.

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I kept finding myself, and she's a Caucasian woman.

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Yes, just finding myself in this book.

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Just because we're celebrating lessons that come to women of color, even men can read this book.

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It can be truly a blessing to you, absolutely.

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Absolutely, because my husband, he has it and he's been reading it too.

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Yes, but from this book that you actually created for us, us nine other women, yes, we told our stories and that's what actually started me to say, ok, I can do more.

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And then I got into another collaboration, impact on one voice without arriving simple.

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But you started the whole process, yeah, and I said, ok, I want to write my own book.

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And I did, I did, and it's all because you're a gas city to shine and the mentoring that I do to, I tell the girl the whole time you have the gas city to shine.

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That is the words, just really, it's just a blessing to other people.

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And what's the smell of people face?

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Well, my book, from what I derived from yours, god's Grace, through the Fire, from Struggle, to Try Out the full story, that was actually a great way of me releasing things that I had deep airing inside and I had to start seeing the counselor.

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So thank you for for bringing that into nutrition, because I would never I said that never say never.

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But that's actually my second chapter, my second collaboration never say never, because God has a plan for you.

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So yeah, it is awesome.

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I love what you said about that one, because a lot of times we think because we don't talk about it or we don't deal with it, that is healed, and it's not.

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Yeah, writing is such a catharsis healing process.

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Even when we were writing this book, some of us was like you know what I need to rewrite?

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I need a minute, yeah.

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Yeah, I know, I did.

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You're releasing things and that's not.

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So I don't try to rush the process because sometimes people be like oh, you get it out of 90 days.

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Maybe we might need more than 90 days for God to do his perfected work, because at the end of the day, it is his perfected work that's coming forward, not just high time limit, and I'm just so glad of, and I'm not against anyone who pushes within a short time period.

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When you're doing something like this and somebody's never written before, it's not just about book sales, it is about also the people that we're writing, not only for ourselves, but we're also writing to the reader, because the reader to have transformation.

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Yeah, yeah, yeah.

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It was a transformation for me, yeah, yeah, as far as me getting to this, to the point that I got it and I was like I'm the, I was first time I ever wrote a book, I ever wrote a chapter yeah, look at me.

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But I actually had a journal that I was writing stuff down anyway.

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So, I was actually bringing it down and you see, I was the first one to finish it right.

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Oh yeah, you did Maybe.

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Maybe, but one.

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Let me go get this book out.

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We're trying to rush, see, Look, I don't know how this works, so it was good, no, no, no, it was fine.

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And you know what?

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No process is the same, yeah, yeah, every process is different, even the one you probably went through, even the process on your own.

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Yeah.

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Every process is different, and what you gave yourself, that grace and I had even told you that's the greatest compliment of doing a collaboration is for you to then go on and write your own story.

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Yes, it really was, and it's funny because that's my next question.

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What was the process like?

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Selecting and working with your co-authors, with us as co-authors?

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What was the how was that?

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Oh my gosh, you all are amazing.

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Even the team I have now is amazing.

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Remember that process.

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I truly how can I put this?

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I pray for you all.

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Thank you.

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The number of women that I wanted God graced me with and, honestly, this also came out of a God gave me this word called Grace to completion, and that's how this first thing also came about.

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Because we want to finish stuff we there's things we want to do, and I remember being part of Becky's group that we had at Coca Cola and my tickets that day at our end of the year event had a five or two and a seven in it and I was like Grace to completion and both tickets had the exact same numbers five, two and seven.

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Those are my favorite numbers.

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Those are my favorite.

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Five and seven is my favorite number.

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What is the likelihood of?

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these both.

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It's having these numbers Seven, yeah, five, two and seven.

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And so I was like OK, grace to completion.

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And that's another reason why it came out, because I myself had always wanted to write a book.

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I was part of somebody else's collaboration a business book and another anthology but it wasn't my own.

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And so I said you know what, I'm going to step out and I'm going to have Grace to completion and have others to get their grace to completion.

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And and that's how we did, that's awesome and I truly appreciate you doing this.

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So, before I go on to your non-proper, I want you to give people advice.

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What would you give?

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What advice would you give to people that are considering the book collaboration?

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I would say that sometime, when you want to go fast, you can go alone, but when you want to go far, you want to go with a team.

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And it helps to have community because I even grouped my lady the book authors together.

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They had buddies, they had accountability partners, yeah, and so they build their own bonds and their own relationships and help each other through that process, and truly is a blessing.

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So I would say, research the person that's doing the anthology, to make sure that you feel as though that what they're doing lines up with your work.

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Also, make sure that you have the rights to your work, because sometimes people will try to take the rights of your story.

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So if you ever wanted to redo that story, you couldn't, and that wasn't the case with us.

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We didn't keep the rights of the story.

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We have the rights of it being in the book, but not the rights to their story and they gave us the rights to publish it.

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Okay, one that could go and now take her story and rewrite it in her own book.

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Also, make sure that you check with the guidelines and what the deliverables are.

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What are they offering you?

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Because you want to make sure that you're getting copies of books, or how much would your book copies?

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Because our book copies are not expensive, so you could purchase your own books and you can resell them.

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And one do you know you guys can still order books and have those copies on hand.

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You don't have to stop this because, okay, you can always keep copies of that book on hand.

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Yeah, I still have some of that in my other ones, but that's good to know that I can do more you can always, because Amazon has them on the back end and so we can always get more copies and just and then also see what the subject matter is that they're going to be writing about and see if that resonates with what you want to share.

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And just be open, have an ear to hear.

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Be open because Wanda said she didn't think that she was an author and let me tell you, wanda writes well, and not only she writes well, but she is so organized and she kept us all orderly.

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You never know what nuggets and awesome people that will come and be a part of your team that will keep everything going and flowing.

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Just be open to it.

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That's awesome.

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Thank you so much because people ask me.

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I always went they keep these books 20 years and then we put it out there.

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They asked me how did you do this?

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So then, also in Edelene's ideas, one of you should become a good help people, be a coach.

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I said wait a minute, I already got my podcast.

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Slow down, slow your road, but no, I appreciate that.

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But I want to flip it over because actually we almost out of time.

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But I want to slip over to your business C&H Henderson Associates.

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C&h and Associates yeah, yeah, c.

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Yeah, I'm looking at C&H and Associates, right, okay, I got it right here.

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So who are?

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And I actually see Nicole does non-profit and you definitely want to contact her because she has a wealth of knowledge.

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Like she says she has what 20, how many years to Nicole?

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26 years, 26 years.

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So she knows what she's doing.

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She's helped over 750 organizations just within our company.

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We've helped more than that, but yeah.

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We've spoken to more than that, but yeah.

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That's awesome.

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So I want to ask you these questions real quick.

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I don't know if that's my head.

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Who are your ideal clients and what type of organizations or programs have you served?

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Okay.

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So my ideal client is someone it's a range, so if it's someone that's already employed, it's usually anywhere that someone that's between about 38 to about 58.

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And so they have a burning desire to want to start a nonprofit.

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They have an idea of something they want to do.

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Now, don't get me wrong.

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We've had clients younger than that, but that's pretty much our target audience.

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They have been through something in life.

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They've endured a breakup or a loss of a parent, dealt with a medical issue themselves, maybe they might have gone through domestic violence, or maybe they're dealt with cancer, or they want to help against the cruelty of children or elderly or animals.

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So answering who our industry is to touched on every industry out there you can imagine, from science to technology, to social justice, to health, to children, to education, to wellness, to homelessness, to veterans.

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There is a plethora of segments that we have crossed over and we've worked with.

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We have clients in 46 states around the country and so that has given us the benefit of working with a lot of diverse and varied organizations.

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That's awesome and I love that, degi, because I'm actually probably going to be talking about you because I probably with my company once I grow.

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I want to get a nonprofit Over the next few years, I told that right there, wanda, what you just said.

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So that's our other specialty is helping businesses add a nonprofit to their business, especially for my private foundations or my corporate clients who really feel like they've done well in their business and they have.

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Now they want to give social goodwill, social responsibility, and they want to take proceeds that they've earned in their business, their profits, and they want to share it into a nonprofit and do good with it and have it to have perpetual.

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So those types of people will either file a form a family foundation, a individual foundation, a corporate foundation or they could have a public charity.

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So it's different things that they can do to expand it and we helped them find that sweet spot between the two and how they can work well with each other.

00:19:51.461 --> 00:19:52.003
That's awesome.

00:19:52.003 --> 00:19:53.887
That's some great information.

00:19:53.887 --> 00:19:56.521
To store down it, because I want to make sure we get your contact information.

00:19:56.521 --> 00:20:01.019
So what led to your passion to consult and coach nonprofits?

00:20:01.875 --> 00:20:08.363
Like I said, it started out with those three young men that came out and then we had a board member called Mr Ron Charity.

00:20:08.363 --> 00:20:09.698
God bless his soul.

00:20:09.698 --> 00:20:15.345
Mr Charity was a businessman, a politician, a professional tennis player.

00:20:15.345 --> 00:20:22.026
He was just a Renaissance man and he just had a heart of gold and a true man of service.

00:20:22.026 --> 00:20:24.259
And I just it was.

00:20:24.259 --> 00:20:35.461
Since I was a little girl, 10 years old, I knew that I had a purpose in life, and I remember telling my grandmother, grandma, I have a purpose in life and I was born for this.

00:20:35.461 --> 00:20:40.321
And so one of the things that I want to teach people is we were born to prosper.

00:20:40.321 --> 00:20:43.864
Our foundational scripture is in 1 Timothy 6.

00:20:43.864 --> 00:20:59.105
And we talked about having that good foundation and being able to give and give out of our resources and being a cheerful giver and not being stingy and having that wealth mindset, being a servant leader.

00:20:59.105 --> 00:21:06.321
So I tell people you want to treat your nonprofit like a corporate leader, but act like a servant leader.

00:21:07.104 --> 00:21:07.664
I love that.

00:21:07.664 --> 00:21:08.307
I love that.

00:21:08.307 --> 00:21:13.171
That is a great way to end this segment, so I really want you all to really reach out to.

00:21:13.171 --> 00:21:16.001
I've seen Nicole, but real quick.

00:21:16.001 --> 00:21:24.128
One more question I want to ask you, as we write it on the top what roles are Millennials and you talked about that before playing among nonprofits and social entrepreneurship?

00:21:24.730 --> 00:21:25.835
Oh, my goodness, I love it.

00:21:25.835 --> 00:21:41.440
I was in a business collaboration where I talked about Millennials that was one of my chapters in the book and Gen Z, Gen X, Y I'm telling you they are so much into social justice, social causes, they're already used to.

00:21:41.440 --> 00:21:50.063
So if you have a nonprofit and you're not seeking out young donors, you're missing it, because they're used to recurring payments.

00:21:50.063 --> 00:22:11.641
They're used to Apple Pay and Venmo and all this other kind of stuff and they just having small recurring payments Coming in I should say payments, donations coming in from these Millennials and Baby Boomers because Baby Boomers they're still very strong in nonprofit support you can make a true difference.

00:22:11.641 --> 00:22:12.719
Let me give you one example.

00:22:13.535 --> 00:22:16.044
Alberta is an app that's a nonprofit.

00:22:16.044 --> 00:22:24.643
They might be a big board, but in 2017, they pretty much was about to go bankrupt, and because they wasn't charging for their services and their apps.

00:22:24.643 --> 00:22:43.821
If you have a nonprofit, you have, first of all, the legal right to ask for money, because the IRS says that people can give 60% of their adjusted gross income to your nonprofit, and then also you have the legal right to because you get tax deductions as well, and so you can charge for services.

00:22:43.821 --> 00:22:55.165
So what they did was they created a sliding scale to ask their clients who had their app, who was using it, to pay anywhere from $4 to $14.

00:22:55.165 --> 00:22:58.343
Their average gift was $4.

00:22:58.343 --> 00:23:05.046
And that gave them their first year of doing that over a million dollars an annual recurring payments.

00:23:05.768 --> 00:23:06.087
Wow.

00:23:06.715 --> 00:23:07.901
Just one hell of a month.

00:23:08.816 --> 00:23:12.003
Now you see how a wealth of knowledge is this lady is here.

00:23:12.003 --> 00:23:16.648
So I definitely want to and actually I'm almost at the end of the time.

00:23:16.648 --> 00:23:21.605
I definitely want you all to reach out to see Nicole, because she's a wealth of knowledge for nonprofits.

00:23:21.605 --> 00:23:25.902
It's also book collaboration, but how can people get in touch with you?

00:23:27.255 --> 00:23:36.260
My link tree, because I'm having my website redone right now, but my link tree is link treecom.

00:23:36.260 --> 00:23:38.946
Forward slash see Nicole Henderson.

00:23:38.946 --> 00:23:42.903
All my social media is see Nicole Henderson.

00:23:42.903 --> 00:23:44.278
You can Google me.

00:23:44.278 --> 00:23:45.439
I am Google book.

00:23:45.439 --> 00:23:55.980
You will find me on social media if you do it, but everything is under see Nicole Henderson, and so you should be able to find me that way.

00:23:57.183 --> 00:23:58.267
Thank you so much.

00:23:58.267 --> 00:24:05.385
This has been a pleasure talking with you and I tell you she has she's been my hero to get me out to write my book.

00:24:05.385 --> 00:24:08.041
You're my hero too.

00:24:08.041 --> 00:24:13.326
But I thank you so much for being on my podcast, ready Set Collaborate.

00:24:13.326 --> 00:24:21.923
So stay tuned for the next episode because actually, you see, nicole, I'm going to have one of the other authors on my podcast, jacqueline Lulu.

00:24:21.923 --> 00:24:23.467
Yeah, one year.

00:24:23.467 --> 00:24:25.176
So she's going to tell us her story.

00:24:25.176 --> 00:24:31.684
But thank you so much for being on my show and I look forward to you coming back, because I do want to have you back, because we're going to talk about Hilton.

00:24:32.678 --> 00:24:33.863
I would love to do that.

00:24:33.863 --> 00:24:36.604
I would love to do that, especially on my own journey.

00:24:36.734 --> 00:24:37.337
Yes, definitely.

00:24:37.337 --> 00:24:40.290
Thank you so much.

00:24:40.290 --> 00:24:40.875
I say family.

00:24:40.875 --> 00:24:43.483
We're all family, right, we're all family.

00:24:43.483 --> 00:24:47.384
But stay tuned for our podcast, ready Set Collaborate.

00:24:47.384 --> 00:24:49.740
Episode 14, I think, is what we're going to.

00:24:49.740 --> 00:24:50.237
So listen.

00:24:50.237 --> 00:24:55.278
This has been a journey for me and I am so happy to be able to share my journey with all of you.

00:24:55.278 --> 00:25:01.505
Come back and make sure you subscribe, follow Ready Set Collaborate with Wanda Pearson.

00:25:01.505 --> 00:25:02.426
Thank you so much.

00:25:02.426 --> 00:25:03.738
Bye for now.

00:25:05.894 --> 00:25:10.486
Thank you for tuning into this episode of Ready Set Collaborate.

00:25:10.486 --> 00:25:20.888
For more information about the host, head to wdpearsonassociatescom, and that's P-E-A-R-S-O-N.

00:25:20.888 --> 00:25:22.816
To connect.

00:25:22.816 --> 00:25:36.926
Send an email to Wanda at wdpearsonassociatescom and, as always, stay tuned for the next episode of Ready Set Collaborate.

Illuminating the Convergence of Literature and Altruism with C Nicole Henderson: The Story of "Audacity to Shine" and Empowering Nonprofit Leadership

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