Sept. 4, 2024
Mastering Marketing Through Collaboration with Charlene Baker: Overcoming Challenges and Boosting Success
Discover the secrets to transforming your marketing game as we welcome Charlene Baker, the powerhouse founder and lead content strategist of Slay Your Content, to the Ready Set Collaborate podcast. Charlene opens up about her inspiring journey from various marketing roles to finding her niche in blogging and email marketing, all driven by personal challenges and a commendable mission to uplift women-led companies. Hear how she turned obstacles into opportunities, creating significant financial success for her clients and paving the way for a brighter future for her family and organizations that support women and children.
Unlock the untapped potential of collaboration in your marketing strategy as we discuss practical tips and personal anecdotes that showcase the power of partnerships. Whether it's teaming up with influencers, co-hosting webinars, or guest blogging, learn how these strategies can skyrocket your visibility and traffic. We also tackle the hurdles of perfectionism and inconsistency, offering actionable advice on building a supportive team and leveraging strategic partnerships. Tune in to gain game-changing insights and expert advice on how to harness the synergy of collaboration and strategic marketing for unstoppable growth.
Connect with Charlene Baker
https://calendly.com/slayyourcontent/discovery-call?month=2024-09
https://slayyourcontent.com/
Check out Charlene Blog
https://slayyourcontent.com/blog/
https://www.facebook.com/groups/160365188634270/
https://www.linkedin.com/in/busycontentmarketer/
charlene@slayyourcontent.com
Stay tuned for the next episode of Ready Set Collaborate with Wanda Pearson. Subscribe - Follow and Like Ready Set Collaborate with Wanda Pearson
Chapters
00:00 - Networking and Collaboration Secrets
12:51 - The Power of Collaboration in Marketing
19:44 - Strategic Marketing and Collaboration Insights
Transcript
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Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will dive deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.
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Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.
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Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.
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Tune in to Ready.
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Set Collaborate podcast on a journey towards achieving your goals with host Wanda Pearson.
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Welcome, welcome to the Ready Set Collaborate podcast with Wanda Pearson and I am so excited to have my girl, Charlene Baker, slay your content on my podcast.
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And it's just exciting to get these professionals, these guests that can tell you a lot about how you can get your content together, marketing together.
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And I was just excited to get Charlene on my show.
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She is actually our last guest on our marketing content strategies and I wanted to bring her on Charlene, say hello to the audience.
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Hi, first of all, thank you, Wanda, for having me on Super excited and stoked to be here and yeah, it's a blessing to be in front of your audience.
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Thank you for thinking of me.
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Oh, absolutely Absolutely.
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We ran into each other.
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We may not see each other in a couple of years, but when we run into each other, it's like we never stop talking.
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Listen, we pick right back up.
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Right Never Listen, we pick right back up right, never stop talking, but I am excited to have you on here and really to teach me some ideas as far as your content and how to get more content.
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I have a marketing manager who actually helps me do a lot of things, but I am always open to any kind of education I can get.
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But thank you, thank you for being here on the show.
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Let me tell you a little bit about Miss Charlene Baker.
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Ever find your family scratching their heads asking what exactly do you do Not to laugh?
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Ha, charlene gets that a lot.
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The clients she serves are crystal clear on the impact and transformation content marketing.
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I'm sorry Content marketing has on their business and she must get her hands on more of them.
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Sorry, I'm tongue-tied here Introducing Charlene Baker, founder and lead content strategist of Slay your Content, a marketing agency with a mission to turn organic content strategy into five and six-figure demands for women-led companies.
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Charlene's passion is helping these influential brands get their message, brilliance and transformation in front of those who need them the most.
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Whether serving as their fractional content marketing director, coaching them through their content challenges, or leveraging partnerships to expand their impact, charlene wants to get their gift out to the world.
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Hey, I'm saying her.
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Why is her?
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Why To create VIP experiences for her family to ensure her special needs kiddo Joshua never has one in his life.
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I love that and to generously give to organizations supporting women and children.
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This is what drives Charlene daily.
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I can understand that.
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Charlene lives in Metro Atlanta with her amazing husband, brian, and beautiful boys, joshua and Caleb.
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They love good food, travel and the Pittsburgh Steelers.
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You go ahead, girl, you're a mystery.
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I tell you I'm a Chicago.
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No, I ain't a Chicago Bear Stealer.
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I'm going to leave that one alone.
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I was going to say listen, I grew up as a Packers fan.
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My dad is a Packers fan.
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He absolutely does not like the Chicago.
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Bears.
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I don't know when the last time they've been that good.
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Anyway, we were in New Jersey with the Giants, then we moved to Atlanta.
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Let me leave that one alone.
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The Falcons we're.
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Let me leave that one alone.
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Falcons, we're going to leave that one alone.
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Welcome to my podcast, charlene.
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I really appreciate it.
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I know I just told a little bit about yourself, but tell us a little bit more about you.
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Yes, yes, Yep, Like you shared, I'm a believer, wife, mom, amazing two boys, Joshua and Caleb.
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We're here in Atlanta and my business journey is actually quite interesting how I started out.
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I started in 2008 and I was just simply curious about how gurus were making money on their couch from the internet.
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Back then, I was just trying to figure out this whole thing called internet marketing, which today we refer to as digital marketing, and I was trying a lot of different things like network marketing, affiliate marketing, direct sales, but ended up falling in love with blogging and email marketing and tapped into that from 2008 till 2014,.
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It was like a rollercoaster period.
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There were periods where I was all in, I was showing up online you saw me on the daily and then there were times where I just played around with it because I never had to rely on it as a real source of income until 2014.
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2014 was when I found out that my two-year-old kiddo, Joshua.
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He, was diagnosed with a long-term disability, and the year prior I was working at a job and I told them that the pediatrician had noticed there's something wrong.
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He's not meeting his milestones.
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I need to scale back from full-time to part-time.
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I can take him to all these therapy and doctor appointments, we can get him caught up.
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Even though he had made some progress during that year, in 2014, we did more testing and found out that it would be more of a long-term situation and my employer at the time he was like when are you coming back full-time?
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And I shared that I would not be able to because things have changed and I need to stay on part-time.
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And he was like we don't do part-time here.
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I ended up giving a two-week resignation.
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I had no money in the bank at all, no game blogger.
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I was a ghost writer.
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I would see many of my articles show up on sites like Forbescom and on social media today, even though I couldn't get credit for it.
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I knew it was my stuff.
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It validated what I had studied over the years was real.
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I was helping these companies become experts and industry leaders in their space.
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And yeah, and then here we are today.
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I'm still doing what I enjoy doing, but more focusing on women-led brands.
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I love it because I came from corporate as well.
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Initially I was a social worker working at Job Corps, but I came from corporate.
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But that corporation teaches us the meeting know how to deal with the world with that skills, because the same thing happened with me.
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Listen, I retired after 36 years from my company and I brought that with me to do my company.
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But I felt the same way.
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I was giving them my knowledge and they're taking it and giving it to to other people and then they want to put me back down to where I was.
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I said, okay, that's it, I'm done.
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I told my financial advisor, can I retire now?
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When he, okay, that's it, I'm done.
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I told him my financial policy, can I retire now?
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When he said, yes, that's when I just got out there and do what I'm doing, girl, as far as that, but no, I love it.
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I love your story and how you actually branched out and the same thing we leaving back that big salary behind and of us.
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Because I said how am I going to pay the rent?
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How am I going to pay the mortgage?
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But he always take care of us, and he puts us in the right place at the right time.
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That's right.
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That's right.
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And to piggyback off of that, the journey isn't easy.
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Right, it wasn't like I started out and we were.
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I was successful Right, and I'll share more on this, probably in a bit but there was a period where I still had to generate the clients and be consistent and show up, but it was with that consistency that the results and the income started coming in.
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God plus consistency, that's your results.
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Absolutely, Absolutely.
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And you're right about that.
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It really is.
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You got to give it because you start getting anxious and anxiety hits and worrisome.
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How am I going to do this After you sit back for a minute and it takes, it's hard.
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God said I got you, he got us and he got us to what we're doing today.
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And I tell you I wouldn't give it up for the world.
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I'm not going back to corporate no-transcript.
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That was a great question.
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It was December 2020, I decided to rebrand and I wanted a name that would represent an official agency and that it encompassed a little bit of what I do, and I was able to write a ton of articles, email content for these amazing brands to help them slay in their industries right, to help them stand out and be unique and be different in a crowded space that we call the internet.
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And so, yeah, my aim is to.
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Originally, I started out, like I said, I was a freelance writer, did a ton of content writing, but what I realized, wanda, is that a lot of these companies were out trying to figure out if their marketing was working.
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They would put up a social media post, but there was no strategy behind it.
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They were just hoping that it would stick, that it would resonate, and I shifted my focus because I'm doing all these pieces, but there was no strategy behind it.
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It didn't align with their ultimate business goals.
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Yeah, they wanted to generate revenue, but what's the why behind it?
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They weren't clear on who they were serving and it wasn't documented.
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I shifted the focus to content strategy right, that way they can show up with intention.
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They can show up with the strategy, knowing that what we're doing, there is an end goal and we're all clear on what that end goal is right.
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And then if they want to hire us on the back end to do the marketing for them, we can.
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But content strategy is what I really have shifted my core focus to when serving my audience, to ensure that they're showing up online with intention, that it aligns with their business goals and their revenue.
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That's great, and that actually brings me to the next question, since you talked about it what is content strategy and why is it important?
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Yes, great question.
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I'm actually going to read HubSpot's definition, real quick, of content strategy.
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Hubspot is like the leading industry leaders in digital marketing.
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They say a content strategy is the planning, creation, publication, management and governance of content.
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A great content strategy will attract and engage a target audience, meeting their needs while driving business goals consistently creating highly useful storytelling, engaging content, whether that's social media, your blogs, your emails, your videos, your podcasts, your newsletters, getting that in front of your ideal client and moving your ideal client to a specific action through your content.
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Because, at the end of the day, we want our content to generate an action.
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Whether that's responding to a social media post, whether that's opting into your email list, whether that's going to the transaction, making an actual financial transaction, whatever that action is, the goal of your content is to move them in that direction and the more that your content does this, the more successful.
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Your strategy is, at the end of the day, right and we want our content to position us as that leader, that go-to person in the industry.
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We're answering questions, we're offering solutions, we're addressing problems and positioning us as that resource, as that go-to and capturing the attention of our people that we're looking to serve.
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Wow, wow, I love it.
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I love it how you just explained that and tell us how, and it really makes sense because you can put that content out there.
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But is it going to go?
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Where is it going to go?
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Is it going to bring you clients?
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Is it going to help their clients?
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I love how you explained that.
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And now my next question, which is why I love this, because collaboration is actually what I like to do.
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Collaboration is often highlighted as critical in business.
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It really is.
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I always say collaboration is the key to success, right In your experience.
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Why is collaboration vital to successful marketing strategies?
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Yes, yes, collaboration is key to an effective marketing campaign because it's allowing you to get in front of audiences that you might not have had the opportunity to get in front of otherwise.
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Collaboration, I like to say a create to win situation.
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You're showing up in someone else, in front of someone else's audience, with your gifts, your talents, your expertise, your brilliance.
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You are, in essence, blessing that audience and, in turn, you are gaining a new following.
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Right, it is the fastest way to build community.
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Why?
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Because whoever that influencer is that you're partnering with, they already have trust with their audience.
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Right, their audience loves, likes and trusts them.
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They follow them, and that influencer is not going to take the risk of putting someone in front of their audience that's not legit or that's not.
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They're not who they say they are.
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They're probably going to have a vetting process, but once you have access to that open door, you now have an opportunity to build a new following and, in turn, gain some new clients.
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One thing that makes us different is that we actually include collaboration in the content strategy that we build out for our clients, whether that collaboration is, like I'm doing now, being a podcast guest or guest, or co-hosting a webinar with another influencer or with another leader showing up in someone else's newsletter, whatever that looks like, right, we incorporate and we build that into your content strategy and we focus on your superpower.
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Maybe your superpower isn't co-hosting a webinar, although we would love that to be, because, as a leader, you want to show up in front of people.
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But, maybe you're more, maybe you are an excellent writer, or you want to build your SEO, your search engine optimization, game up and you want to partner with someone who has a high what we call domain authority, or they have a lot of traffic coming to their website and you want to guest blog and have your blog appear on their website, then it could be a strategy that would be a better fit.
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If your goal is to increase traffic to your website.
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As a result, you post the blog on their website, you got some links in there that directs them back to your site, and it's a win.
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We incorporate that.
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Collaboration should be a part of every content marketing strategy, because you're going to build slower and harder without it.
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Awesome, awesome.
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I love that.
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And it's funny because when I first started getting into my own thing after I left corporate, I had no idea what SEO is.
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I said what's SEO?
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That's it.
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I told my son-in-law and my daughter because they did my website.
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I said can you give me SEO?
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That's what happens when you're being corporate for so long.
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I'm like OK, I got to get out into the world to see what else is going on.
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Let me ask can you share collaborations significantly?
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That impacted your business?
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Yeah, oh, yes, yes, when I was in 2012, I was in I was a part of an online community.
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It was.
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It was like an online networking community and it focused primarily on blogging blogging daily.
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We talked a lot about different mindset strategies and it was just like a lot of like-minded people in that community.
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Within that big community, there were micro communities and I partnered with two ladies and we started doing it was either bi-weekly or monthly trainings, right?
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So we co-host webinars together and while we were preparing for a webinar, one of the ladies was like listen, I joined a blogging platform where they're paying you to blog.
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Remind you, this was in 2012.
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Okay.
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This was before 2014.
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It's going to tie to the story.
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She was like, yeah, there's this platform that's paying you to blog.
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And I was like, okay, I signed up for it, but I never really did anything with it for it.
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But I never really did anything with it until 2014, when I left my job and I was like, okay, I have access to this blogging platform, let me use it.
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That blogging platform was how I ended up paying my bills.
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I was getting paid blogging.
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It was the same company three years later where they invited me to be a contractor, a full-time contractor.
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Now I was making more money than I had before, like any job that had ever offered me, like this contract was going to pay more than any job.
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And then, eventually, that same company hired me as a full-time employee, which was amazing, because they said, listen, you can still work your business, you can still do all the things, but we just love your work ethic and your expertise and we would love for you to join our team.
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And I joined that team for four years and I learned so much on the back end on how to run a company.
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Collaboration had I not been in a collaboration with those group of women, I would have never known about this blogging platform, and it was my way of paying the bills when I didn't know how the bills were going to be paid when I left that job in 2014.
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I love it because God is always working behind the scenes.
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You don't know what he's doing to prepare you for what's going to be, and he already knows he has plans for you.
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I always love my favorite verse is Jeremiah 29, 11.
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God has plans for you, not to harm you, but to help you prosper.
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I love that story and that really makes a lot of difference.
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It makes sense.
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So let's get into some questions about marketing.
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What are some of the biggest marketing challenges you face and how did you overcome them?
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Yeah, some of the biggest marketing.
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I would say my biggest marketing challenge was more mindset and perfection.
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When you're working in your craft and in your brilliance like you want to show up as the best, you want it done right, like chef's kiss.
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But what happened was that I was spending so much time perfecting and by the time I put it out there I could have finished so many other tasks on projects that would have generated revenue on the back end right Passive revenue.
00:19:18.247 --> 00:19:29.106
I was spending so much time perfecting one piece of content when I could have just put it out there and start working on other things, and what my model is today is done is better than perfect.
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My B plus work is someone else's aha moment.
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It's someone else's breakthrough.
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The breakthrough they've been waiting for is just getting it done, putting it out there and then collecting the data.
00:19:43.988 --> 00:19:49.887
One thing I want to talk about in a bit is tracking, like measuring what's working and what isn't.
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You can just continue to improve over time, but perfectionism for me was my biggest marketing challenge.
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I will share that.
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Another challenge that I've experienced, but what my clients often experience is consistency.
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How can I be consistent in my marketing?
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And a lot of times the founders are wearing all the hats and what's hard for them to do client fulfillment and then show up every day online, which is why it's key to hire.
00:20:20.628 --> 00:20:24.809
We do in our content strategy is that we build out a playbook.
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Once you have this document, you have a step-by-step guide on what you should be doing, where you should be showing up all the things.
00:20:32.749 --> 00:20:45.698
Then you can give it to your whether it's your OBM, your marketing assistant, your social media manager, whether it's your OBM, your marketing assistant, your social media manager and now they have an actual game plan, a playbook.
00:20:45.698 --> 00:20:47.672
Yeah, how to show up online and represent your company's perfectionism.
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Just getting over that, just done, is better than perfect.
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And then consistency hiring someone to take that off of your plate so you can focus on what you do best.
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Absolutely.
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I love that because that's exactly what I had.
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I was in my office it's 12, one o'clock sitting here trying to do everything myself, until my girlfriend said Wanda, you got to hire a virtual assistant, which she got to know my business, and actually she's Leanne, she's out of South Africa, but we.
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I like how we came together and she had the same concept that I know that she can wear and plus she's younger than me.
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Then she starts saying Wanda, you got to do videos in your newsletters.
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I said videos.
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Why do I have to do videos?
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She knew what I need to do to get out there.
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But you're right, having a team is important to be able to do what you do better, and I love that.
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Done is better than perfect.
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I'm going to write that on my calendar here Done is better than perfect.
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Get it done is better than perfect.
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Get it out there.
00:21:41.673 --> 00:21:45.935
Yeah, we'll wind it down, but I want to ask you some questions.
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What advice would you give to small businesses or startups looking to involve their marketing efforts?
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Yeah, I would say number one is knowing your why, who and what is knowing your why, who and what right?
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Your why is what is the story behind your business, what is the mission that's driving your business to do what you do?
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Because the going is going to get tough.
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That's just the name of the game when it comes to entrepreneurship.
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But what is the story or what is the why that will get you out of the bed and drive you to do the things you're doing?
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Being clear on your why, being clear on your who who are the people you are meant to serve?
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There is an adage or a thing that we say in marketing and if you try to market to everyone, you'll market to no one.
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I think, as businesses we're like, we don't want to miss anybody.
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