June 19, 2024
Navigating a New Course: Tasha Abrams Journey from Human Services to Pioneering Kuber, the Rideshare for Kids and Seniors
Embark on an entrepreneurial voyage with me, Wanda Pearson, as I sit down with my niece Tasha Abrams, the brains behind Kuber—a game-changing rideshare service for the little ones. Tasha unveils her journey of swapping a career in human services for the thrill of startup life, aiming to steer Kuber into the national spotlight. Our conversation isn't just a tale of transition; it's a deep dive into the heart of community building, where Tasha also shines a light on her additional pursuits, Style by Tea and Dooley Street Food, that stand as testaments to her unwavering dedication to excellence and influence.
When was the last time a rideshare driver made a difference in a child's life? Tasha and I explore the unique experiences of Kuber drivers, the unsung heroes who keep our kids safe and sound, navigating the challenges and rewards that come with transporting various age groups. We highlight the profound connections drivers forge with families, fostering trust and respect that ripple through the community. Our exchange is a celebration of these everyday interactions, painting a vivid picture of the impact driven not by miles, but by milestones of growth and connection.
As our inspiring session nears its end, we steer towards the process of nurturing a brand like Kuber. Franchising takes center stage as Tasha and I dissect the intricacies of replicating a business that holds the well-being of children at its core. Through the lens of her experience, we underscore the essence of hiring with heart and the finesse of interviewing for trust. The road ahead for Tasha is paved with possibilities, and as your guide on Ready Set Collaborate, I invite you to journey with us through the landscape of innovation, leadership, and service that defines her entrepreneurial spirit.
Stay tuned for the next episode of Ready Set Collaborate with Wanda Pearson. Subscribe - Follow and Like Ready Set Collaborate with Wanda Pearson
Chapters
00:02 - Entrepreneur Tasha Talks About Coober
10:32 - Challenges and Rewards of School Transport
13:51 - Entrepreneurship and Community Impact
23:01 - Podcast Collaboration and Franchising Discussion
Transcript
WEBVTT
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welcome, welcome, welcome to the ready set.
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Collaborate with Wanda Pearson and I have a special guest on here that actually is doing something special.
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Remember we're doing the commercial drivers driving.
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But my special guest is actually my niece, tasha Abrams, who does Coober.
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I never heard of Coober.
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I don't know, have you ever heard of Coober?
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I've never heard of Coober, so I am so excited to have her on to actually give her her how she actually got started with Cooper and how she actually got an LLC Right.
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Tasha.
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Say hi to the audience, tasha.
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Hi audience.
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Yes, I had she got started.
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I'm so proud of her as far as what she's what she's done and she.
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You talk about multiple streams of income, but we'll talk about that later.
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I mean, she's got so many things.
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She's a hardworking woman that I'm just so proud of to have her as my niece as well.
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But welcome, tasha.
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So let me read Tasha's bio and that'll give you a little bit more about what she's done and how far she's come.
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So Tasha Abrams is a seasoned professional with over 15 years of dedicated service in the human services field, specializing in substance use recovery, mental health management and child advocacy.
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In 2023, tasha transitioned into entrepreneurship by founding Cuber, a leading rideshare service focused on safety transporting children.
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Under Tasha's leadership, Cuber has swiftly established itself as a household name in Greensboro, north Carolina and surrounding cities.
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Tasha aims to expand Cougar's operations nationwide, ensuring reliable and secure transportation solutions for families everywhere.
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Yes, see, like I said, that's my niece.
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Yes, See, like I said, that's my niece.
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Yes, in addition to Kuber, tasha is actively involved in other dynamic ventures.
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Style by Tea reflects Tasha's creative vision offering passion, bringing innovative street food experiences to diverse community.
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See, I told you she's a multi.
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She's going to be a multimillionaire y'all you know, because she got so many, she got so many streams of income.
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But you know God's going to make it happen.
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So, looking ahead, tasha is driven by a profound commitment to both business excellence and community impact commitment to both business excellence and community impact.
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With a keen focus on expanding Cuba's footprint and nurturing creative ventures like Style by Tea and Dooley Street Food, tasha is poised to make lasting contribution to multiple industries.
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So, with all that being said, I tell you we got a lot of things we want to talk about here in a short period of time.
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But welcome Tasha to my podcast, ready Set Collaborate.
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And I also wanted to stress that this episode is sponsored by WD Pearson Associates, where we can help connect, collaborate and protect you with our legal services to help your business get set up the right way but, as well as helping you, coach you to create your passion, like Tasha created her passion.
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This is what she wanted to do.
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I help you as far as my brand, wd Piss Associates, and our business Legal Shield and small businesses, help you, make sure you're protected in the right way.
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So connect with me and also please, please, please, make sure you share, like and subscribe to my channel, ready Set Collaborate.
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So, tasha, let's get the show on the road.
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Missy, all right, so tell us a little bit about yourself.
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I just told a lot about yourself, but tell us about your personal life.
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Tell us about yourself.
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You said it all.
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So, just in addition to that, I got a bunch of kids.
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So that's it.
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Yeah, I mean, there's not much more to say.
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I just I work all the time and and I'm a mom, a hard-working mom, a hard-working, uh, entrepreneur and that's why I wanted to bring you on the show, because you're an entrepreneur and you actually network and collaborate with so many different avenues of what you're doing and I really, really love what you're doing here.
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So, but no, but thank you, thank you for being on my show and I tell you, when you call me, I said Ooh, I can have her on my show Cause she's doing something different.
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You know, cougar driving, you know so like Uber, cougar.
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So, but welcome.
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So let me ask you a few questions.
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Tasha, can you explain what being a Cougar driver for children is like?
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Oh, cougar driving it's like being a Cougar on wheels, really and in just a shorter amount of time.
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So my kids are everyday riders, most of them, so I've been with them for a long time.
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I'm the only one that picks them up.
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Sometimes I see them, and sometimes parents don't, because they get home too late or whatever the case may be.
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So so it's fun, it's exciting.
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It could be draining, it could be exhausting, it could be overstimulating, but I started to realize a couple of months in how impactful it was, based on what the parents were telling me, the feedback that I was getting about being the driver for their kids.
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So it's more than just transporting the kids.
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It's like, almost like having an aunt that you never grew up with to take care of your kids, and then you trust them.
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So it's kind it's, it's kind of great.
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You know, I wish it was around when I needed it a bit more, so I'm happy to be able to provide it.
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No, that's awesome.
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So, yeah, cause I actually, you know, with, with, with our daughters, we had afterschool care where they would actually stay in the afterschool.
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I don't know if they still have that um, I forgot what it's called, but they have aftercare.
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The issue is that everybody needs it, so the one that they have in the schools may be filled up quicker and then the kids will be transported to another aftercare.
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Uh, sometimes there's uh kids in different schools.
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They come from the same family, but we need them to go to the same aftercare uh.
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So like there's agencies that are right around to pick those children up as well.
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So it's just, you know, it's unique needs, I think over such a big city, so yeah.
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That's awesome.
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So, yeah, so you actually pick them up and you take them to those after school wherever they have to go.
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Oh, I do more than school.
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So that's my main thing.
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I do pick them up some.
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I pick some up in the morning and take them to school, and then in the afternoon I go to the schools, pick them up, bring them home, or they could be going to aftercare programs.
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But I don't just transport to school, I transport children.
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So if the children need to be transported to an appointment to sports programs, whatever they are between parents, I've had I have certain situations where I transport between parents that do not communicate.
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So that works too.
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Whatever you need, we figure it out.
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If it's in my schedule, then it works out.
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That's awesome and you said you're in the Greensboro North Carolina.
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Yep Greensboro, north Carolina.
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Yeah, yeah, so definitely, we're going to get your information at the end here.
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So how do you ensure safety of the children you transport and I'm sure you just like your own children, right?
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Everybody puts a seatbelt on for sure.
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And then I have all of my kids that are seven and younger.
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They still get in, they still get on the booster seats.
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They don't really like that yeah.
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Yeah.
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Yeah, yeah, because I heard you got to be at least 40 pounds before you get out the booster seat and some of them are out of that.
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But I have, like I have this one shorty.
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She's so tiny, so I'll put it in there.
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She gets away with it every now and then, but I'll put her in there because she's just so short, she's so small, but she's like six.
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She's still just a tiny little thing.
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Yeah, yeah, and you fall in love with these kids because you're with them, right, right so the ones that are nervous because they do.
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Yeah that, that is awesome.
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So I love it, I love what you're doing.
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So do you like to do any special activities or games with the kids during the ride?
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Um, it depends.
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It depends because, um, so I'll go.
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You know I do.
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I do any age.
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So I have high schoolers.
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High schoolers prefer quiet, um, so I typically ignore them and they ignore me.
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Um, we may have, we may have a healthy banter sometimes, some funny banter here and there, uh, but for the most part I'm just their driver.
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The middle school kids are way the most rambunctious, so that changes every day.
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They kind of lead the way.
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Sometimes they run errands with me too.
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That's the beauty of Cougar as well.
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If something's on the way and I need to get something done, they can come with me.
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Because we have that, that bond.
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Now it's it's almost like a family.
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They know each other, um, you know it.
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Just it's.
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It's great.
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Like I teach them.
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I kind of just teach them about life.
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I feel like I'm a, like I'm a teacher, but not I'm not, and I'm not teaching the subject, I'm really just, you know, teaching about life, that learning stuff.
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Uh, you know, they're very connected.
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Uh, you know, I, yeah, when I found out my dad died, I was, you know, I was driving and I was trying to keep it quiet Cause what, like, they shouldn't worry about that, um, and when I was talking on the phone I was being very discreet.
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But I have this one little little girl.
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She's been here like 10 times before and she, um, she's like 11, and she said, uh, real quietly, when I got off the phone, she said I'm really sorry about your dad.
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How did you even know?
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Uh, they just pick up on it was, you know, they were sad, they, they really did feel for me and they didn't see me for for a while.
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I had a um, I had a stand-in driver for a week.
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So they're, they're just.
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You know it's just, I don't know we're just, we're just connected.
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We family, we're family and then, and that that's that's great, because actually yeah, because I know that was my brother too we did go to a challenge during that time and that's actually what I wanted to ask you about.
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Um, a memorable conversation you had with a child passenger and you really kind of just said that how you know the compassion that they have for you, you know, even during the time and I mean I know it was rough, but you challenged and that's why you kept yourself busy.
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This is why this girl is the hardest working woman.
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I tell you I have no, I thought I was the hardest working, but she is harder.
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But you know, that's not in our genes, that's in our genes, right?
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So what challenges do you face when driving children?
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How do you overcome them?
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um, uh, some of the kids again, my, I'll say my easiest riders are my, are my little kids, okay.
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So kindergarten through I don't know, fourth grade, fifth grade, um, they're the easiest ones.
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They get in the car, they're happy, go lucky, they get their snack, they smile, they tell me about their day and we move along.
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Um, the high schoolers the most issues I get out of them is that they don't respect my time.
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So you know, I got to yell at them almost every day, but that's okay, they're learning, they're getting there.
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Now the middle schoolers whew, they're a lot Okay.
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So that's the most challenging group that I have, because you can never control what's going to come out of these kids' mouths.
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So I have, I have four riders at any given time in my car.
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They can discuss things that maybe one household does not approve one child to discuss and it just it can get.
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It can get a little murky.
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You know, a mom has gotten involved before because they have a group chat, like they develop a relationship as well.
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They sit in the car with each other for like an hour or so, have a group chat, like they develop a relationship as well.
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They sit in the car with each other for like an hour or so.
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You know they developed the group chat and some things were going on in there that mom didn't like.
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So there's some challenges that way.
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So I have to kind of like manage those boundaries in the car to make sure that they're still respectful.
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Yeah, I'm like your auntie and I'm like your big sister at the same time, but I'm also an adult.
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And you're going to respect.
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So that's the most challenging, I think, thing is trying to keep them respectful of everyone.
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You know, and, as you say that, because I actually do mentoring for the middle school girls in the eighth grade, so we're teaching them like last week we actually did adequate classes, you know.
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So we're teaching them like without like last week we actually did adequate classes, you know.
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So we do different things, but I am actually the uh, the one that actually they have to give me an affirmation, a positive affirmation, before they walk out the door.
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So those affirmations to making sure that they feel good about themselves, because that is that.
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That's the age where it's like in between, you know, going from the grade school, now they're going to high school, so that's when it gets challenging.
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So no, I'm glad you told me about that.
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The age where it's like in between, you know, going from the grade school, now they're ready to go into high school, so that's when it gets challenging.
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So no, I'm glad you told me about that.
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So what's the most rewarding part of being a Cougar driver for kids?
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And then I'm going to get into the senior part that you do um.
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I think the most rewarding part for me is being recognized by um, by the community, by the mothers here.
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My name carries a lot of weight and I think it's not just because of Coover, it's because of all the other million things that I'm involved in.
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So if I am tagged.
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I'm mostly always tagged first when any mom is asking for any type of transportation information, hair different things, so they'll.
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They'll tag me.
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And because moms see my name so much, it's an automatic, oh yeah like you know I'll, I'll trust it, so it's, it's rewarding for me to know that my, that my name, is respected, that my work is respected, um, and that people trust me with their kids.
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I haven't pray to God.
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I haven't had an issue in a year with my business other than, you know, somebody might take a name or something like that, but no, no, no complaints from customers, from children.
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It's just been a smooth sailing, honestly, and I love it.
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That's awesome.
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I appreciate it.
00:13:51.115 --> 00:13:54.658
And then I want to ask you, as far as our business, how you got your LLC.
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I know you got your LLC with leadership, so tell us about that.
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How was that?
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Was that an easy process?
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You're getting that LLC, getting that.
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It was so easy, it was so affordable, and I wish I would have done 10 more at the same time, but I didn't.
00:14:09.509 --> 00:14:09.890
Cause now.
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I'm about to, I'm about to pay for two of them this weekend, but it's okay, yeah, two of them this week, and but it's okay, yeah, I need to be able to pay for the two of them, yeah, my partner.
00:14:22.035 --> 00:14:30.818
So, uh, but the process uh literally took a couple of days and then that was it and they have the legal assets to be ask those questions.
00:14:30.918 --> 00:14:32.523
You know, uh, what you need to do.
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That's the biggest thing.
00:14:33.793 --> 00:14:39.207
So I'm just putting a push in there because I know we have worked together and I remember your father mentioned that you should.
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I don't know you and where I worked.
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They have Coober, they have that title, the name, Coober Driver.
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Coober, coober.
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Yeah, I came up with Coober like maybe I don't know.
00:14:48.940 --> 00:14:51.822
It was like two years ago, maybe a little more than that, I'm not sure.
00:14:51.822 --> 00:14:52.543
I used to just joke.
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I make up words all the time and I was like you know we need a.
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You know they got all these ubers.
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What about a cougar?
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They need to be somebody.
00:14:58.605 --> 00:15:03.027
And when I lost the job, I'm just like you know I'm.
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You know, brian, my boyfriend said you know, aren't you?
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I mean, why don't you just do it?
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Just do it like you have the time now and I'm just like I'm tired of I'm tired of getting laid off.
00:15:12.177 --> 00:15:16.985
Uh, let me just do, and I don't really see going back to work for anybody else.
00:15:17.851 --> 00:15:19.176
No, and that's what I was talking to you.
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No, do your passion.
00:15:20.740 --> 00:15:22.193
This is what you want to do.
00:15:22.193 --> 00:15:27.856
And I said the same thing when I left corporate and luckily I had the old pension plan where I could do that.
00:15:27.856 --> 00:15:33.097
I didn't have the age, but I was able to get full time into what I'm doing now, which is helping people.
00:15:33.097 --> 00:15:41.097
My passion is to help people get their business set up, make sure that they actually are legally protected.
00:15:41.097 --> 00:15:45.215
So just a little plug in there, but let's talk about for seniors, because we're actually wrapping down the time here.
00:15:45.215 --> 00:15:47.802
So you're doing seniors now, right?
00:15:47.802 --> 00:15:52.402
So can you share what it's like being a Cougar driver specifically for seniors?
00:15:53.190 --> 00:16:04.302
Well, they're called Cougar Kel's, my kids are called Cooper kids and my dad actually came up with Cooper Kelder's because I didn't know what to call them.
00:16:04.302 --> 00:16:08.628
I, you know, I'm I'm big on words and everything kind of just going with each other.
00:16:08.628 --> 00:16:09.431
So you can remember it.
00:16:09.431 --> 00:16:12.880
Everybody remembers the name Cooper, everybody remembers the name Cooper kids.
00:16:12.880 --> 00:16:15.876
Now, everybody remembers Cooper cares Cooper.
00:16:15.876 --> 00:16:18.342
Cooper Cares is for my elders.
00:16:20.975 --> 00:16:26.158
So I kind of started that because I was seeing posts on these Facebook mom groups.
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We have seniors in the area and they don't have family here.
00:16:29.676 --> 00:16:31.515
Their kids live far away.
00:16:31.515 --> 00:16:39.841
So it could be their birthday, it could be they need to go to the grocery store, they need to go to a medical appointment and whatever services they're using.
00:16:39.841 --> 00:16:43.355
You know they run on ancient time or they run on their own time.
00:16:43.355 --> 00:16:44.719
It just, it just takes a while.
00:16:44.719 --> 00:16:53.176
So I mean I just thought why not do the same thing I do for kids, like if somebody's going to trust me with their kids, why wouldn't they trust me with their mom?
00:16:53.176 --> 00:16:56.243
So that's what I kind of started doing.
00:16:56.243 --> 00:17:04.093
So that's a little bit smaller scale because I'm only available during a certain amount of time during the day for that.
00:17:04.093 --> 00:17:13.477
But it's been great, it's cool, they're sweet, they walk slow and we'd be cracking up along the way and I'd just be having them laughing.
00:17:13.829 --> 00:17:15.056
That's what I hear when they laugh.
00:17:15.056 --> 00:17:16.992
And that's good.
00:17:16.992 --> 00:17:19.299
So you got from the children to the seniors.
00:17:19.299 --> 00:17:22.878
You know, as far as the experience with that, that that is awesome.
00:17:22.878 --> 00:17:29.999
I love it, and you already talked about what inspired you to do the transportation for services for older adults.
00:17:29.999 --> 00:17:31.442
But how do you?
00:17:31.442 --> 00:17:35.941
Let's see, I guess you offer assistance.
00:17:35.941 --> 00:17:38.890
Assistance, I mean, you help them with groceries and mobility.
00:17:38.890 --> 00:17:40.278
You take them to doctor's appointment.
00:17:40.278 --> 00:17:40.901
Is that what you do?
00:17:41.423 --> 00:17:43.212
yeah, I'll take, I'll take them where they need to go.
00:17:43.212 --> 00:17:44.154
It could be anything.
00:17:44.154 --> 00:17:56.098
Um, I the what I what I envisioned was, oh, like a meals on wheels kind of thing, like let's go check on them, make sure that they're okay, um, so we kind of turned into other things, which is fine, uh, I just meet the need.
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