May 8, 2024
Nurturing Business Growth with Chiropractic Charm: Dr. Chris Welsh on the Art of Networking and Community Resilience
Unlock the secrets of creating a thriving business in the world of entrepreneurship with a hint of chiropractic flair as I, Wanda Pearson, sit down with the inspiring Dr. Cristina Welsh. Our enlightening conversation traverses the landscape of networking , emphasizing both open and closed groups, and their pivotal roles in cultivating business and community ties. Dr. Cris with her unique blend of chiropractic expertise and community spirit, divulges her strategies for building trust and leveraging it to power referrals and business success. You'll glean wisdom from our shared experiences, including the indomitable influence of COVID-19 on the shift towards digital collaboration and the ingenious ways we've adapted to maintain and grow our entrepreneurial endeavors.
As the world grapples and adapts to the new normals, Dr. Cris and I reflect on the essence of trust and its bearing on forging successful collaborations, particularly during tumultuous times. We delve into the nuances of social media's role in professional networking, balancing its benefits with the vigilance it demands in the face of 'cancel culture'. Our discussion also extends to practical advice for keeping community spirit alive, where Dr. Cris champions the charm of personal gestures, such as handwritten notes, in an increasingly digitalized society. These insights are coupled with sage guidance on how to impart resilience and focus to the upcoming generation of entrepreneurs and community leaders, nurturing a foundation of enduring connections.
Wrapping up this episode, you'll get a peek into Dr. Cris’s dual-entrepreneurial ventures, including 'The Hive,' a coworking space fostering connection and collaboration, and the innovative 'Dine and Dash' networking event that marries socializing with gastronomic delight. We wrap up with an invitation to join Dr. Cris in her chiropractic journey and at The Hive, pointing to networking and collaboration as not only vital for business growth but also for enriching the tapestry of personal relationships. Tune in for this compelling episode where community and chiropractic converge, and where the entrepreneurial spirit is alive and well.
Contact Dr. Cristina Welsh
eatonchiropractic.com
https://www.eatonchiropractic.com
Stay tuned for the next episode of Ready Set Collaborate with Wanda Pearson. Subscribe - Follow and Like Ready Set Collaborate with Wanda Pearson
Chapters
00:00 - Power of Networking and Collaboration
10:40 - Importance of Collaboration & Networking
19:43 - Entrepreneurial Collaboration and Connection
24:43 - Collaboration Podcast Promotion and Thank You
Transcript
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Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will dive deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.
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Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.
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Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.
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Tune in to Ready.
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Set Collaborate podcast on a journey towards achieving your goals with host Wanda Pearson.
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Welcome, welcome to the Ready Set Collaborate podcast with Wanda Pearson and my guest, dr Chris.
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I am so excited about having her on my show and I have to tell you a little tidbit Dr Chris is actually my chiropractor too.
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She helps me get my body in shape here, so I'll get it together, let's put it that way.
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So I appreciate you coming on our podcast, dr Chris, and this is such an honor to have you on.
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But I just want to let you know a little bit about our sponsor, which is actually WD Pearson Associates.
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Wd Pearson Associates is my brand and we've been actually sponsoring the podcast and I would love for you to connect with me.
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I actually help businesses get set up the right way the legal and financial and successful way with our services and LegalShield.
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So we're marketing directly with LegalShield and we definitely want to make sure we help you get your business set up the right way.
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So connect with me, make sure you subscribe, follow and and share.
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I keep forgetting to say that.
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The important part the like and the share.
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Yes, yes.
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So definitely make sure you do that, because that way you get all the podcasts episodes that I have, and I'm also on YouTube as well.
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But thank you, dr Chris, for joining us here, and I'm going to actually start with you and giving them a little bit about your bio.
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Dr Chris Welch is a chiropractor in Cobb County, georgia.
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For the last 24 years she took over the practice from her father and most recently they moved to a space on Vaughn Road right near Whole Foods in Kennesaw, georgia.
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The emphasis of the practice has always has been the community, which is why Dr Chris served on a city council for six years and created a Fit City Kennesaw initiative and brought the feeling of a corporate wellness program to the entire community.
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I love that.
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As a co-founder of the Kennesaw Grand Prix series, she's always put movement and health in forefront, and that's what I like about you, dr Chris, because I'm also a community-based and I do mentoring with the middle school girls, helping the community, because we need that these days, everything that's going on here.
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So thank you for joining me and telling us about that.
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So tell me a little bit more about yourself before we dive into some questions that I have for you.
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Sure, I am a wife, steve, and I have been married for 24 years.
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This year I have two daughters.
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I have a 19 year old who is wrestling in college in a very prestigious wrestling program, and I have another daughter who is about to graduate from Kennesaw Mountain High School and she's involved in track and anime and wants to go to Savannah College of Art and Design.
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That's one of the reasons I work so hard is so I can make sure my kids have everything that they want and that my family is together.
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So yeah, awesome, awesome, I love it.
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We have two daughters as well, and one thing I told them is that not going to college is not an option.
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You're going to college.
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So we have a graphic designer which actually does all of my logo.
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You see, there it's my website her and my son-in-law.
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And then I have my other daughter, who actually is an interior design, but she has her own business.
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So we're a family of entrepreneurs, and I have a grandson actually is an entrepreneur too, so he actually does a lot of my things too.
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But, yeah, thank you, thank you for sharing that.
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I appreciate it.
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So I want to ask you some questions.
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Let's dive into the questions here.
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So how important do you think networking is for collaboration and why?
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I think networking is invaluable, but I think you have to do the right kind of networking.
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I've been in and around closed networking groups, open networking groups and civic groups for a very long time and what I find is when you go to an open networking group and you're trying to sell yourself, that never works.
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And when you go to a civic organization, that's about you serving, that's not about you receiving.
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But when you go into a closed networking group like a BNI or a lead or a power or any of those, that's where you really deeply make connections and really find people that you know and trust.
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And then those people make you look like rock stars.
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So I'm a chiropractor.
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Those people make you look like rock stars, so I'm a chiropractor, right, and I'm also like the spokes in the wheel on the hub for everybody.
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The number of people that will come into my office and say, oh my gosh, I'm so stressed out.
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What's stressing you out?
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Oh my gosh, I'm going through a divorce and the first thing I would be is do you have a good lawyer?
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Do you have excellent coverage, like maybe a therapist, those kinds of things.
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But having people I truly honestly know and trust, that are outside of my scope are what make networking invaluable.
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Now, the open networking, so the civics those are incredible, but those aren't the places that are going to affect your bottom line.
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Those are incredible, but those aren't the places that are going to affect your bottom line.
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So I really find closed networking is great for that bottom line and open networking and in civic is really good for that community and that collaboration.
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Absolutely, that's great.
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Yeah, because actually we met at Kennesaw Business Association so yeah, so being part of that because I wanted to make sure I help families and businesses, but definitely that's.
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I love your answer there.
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So I want to do you a share, an example of a successful collaboration that emerged from networking connections and I think we actually did, because you actually joined our team, nika it's your team at your office.
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Give me a successful collaboration that you think.
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I think that one is actually huge.
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So you and I met at KBA and then, because I liked you and trusted you, I did and you liked and trusted me because you were using my services.
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Then I had a conversation because we needed to do a will and update our will after my mom passed away.
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So you were front of mind for me, I think.
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Another great one actually came from Kennesaw Business Association again, and it was a guy who was a sign maker like he makes signs and printing and those kinds of things and he saw me at one of the events and hunted me down.
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He ended up being in my building with me for 10 years.
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So you just never know that connection and what that connection is going to lead to.
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And as long as you stay open, regardless of whether it's open networking, closed networking or civic, remaining open in your heart to receive whatever those things are, Absolutely.
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I love that because you just never know and I actually, when I left corporate, I was in the business, I was in the business, I was in the business, I was in the IBM.
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I actually got into BNI and BNI taught me how to network.
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And I love the know and trust because you want to make sure that you know them, you like them and you trust them, because you may want to give them a referral, refer them to someone else.
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So I love that answer.
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So tell me about the community.
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As far as how you're into the community, what are you doing in the community with those connections and collaboration?
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with those connections and collaboration.
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So that's actually that's how I was able to put together this whole Fit City Kennesaw initiative was because of all the connections I had made through the Cobb Chamber with Leadership Cobb and all of my networking over the years.
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So we were able to put together a program that nobody should have been able to put together and it was.
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We call it Fit City Kennesaw and we had a big kickoff.
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And that kickoff we had Kaiser Wellstar, children's Healthcare of Atlanta, life University, the American Heart Association, the Cancer Association, big Peach Running Company, like all of these different groups all came together on one day and that never would have happened if I hadn't been authentically networking for a very long time because it wasn't about me taking from them.
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It was about me giving them an opportunity to do something that was congruent with their mission.
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So I think one of the most important things when you're collaborating is making sure that not only are you giving, but you're also, when you're receiving from other people, that you receive in a way that is and give it in a way that is congruent with their mindset.
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So I wouldn't want to go into a vegetarian restaurant and try to hook them up with a meat distributor right, it wouldn't match.
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So you have to always have that in your mind.
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Is this a good fit?
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Yeah, and when it's a good fit, then you just connect people together.
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And that's where the magic happens.
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You connect people together, and in chiropractic we have a saying that you never know how something you may say, think or do today will affect the lives of countless millions tomorrow.
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And that's just because if you're authentically giving, then people connect.
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Absolutely.
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That was a great answer because it really does make a difference here.
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So, with all the technology that we have going on, such as social media online platforms, how has this influenced your networking and collaboration?
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Oh my gosh, like I can remember back on the day when it was like we would do postcard mailings and that kind of stuff, or if we had a patient who hadn't been in the office for a while, we would call.
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And now it's like you've seen it, like we've got text message reminders.
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Now you can constantly be front of mind.
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Then you've got social media and you can do all these great fun things and like you're being able to do this podcast right now.
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That's something I've always wanted to do and just never had the ability to pull the trigger on.
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And then we have, like in our office, we do spinal workshops, because education is paramount, so being able to collaborate with other people and actually get our message out so much easier and it's free.
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You've got YouTube and you've got all of these things, so technology has just been incredible for us.
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So yeah.
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Yeah, I love it Cause exactly Because remember well, not remember.
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Of course we all remember COVID.
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So, covid, you couldn't go out, you couldn't network.
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So that's when I actually started getting on the Zoom platform and doing webinars with other entrepreneurs.
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And I say, and that's where the collaboration came in, because I like to collaborate with other entrepreneurs.
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And I say, and that's what a collaboration came with, because I like to collaborate with other entrepreneurs, how can we collaborate, connect and be successful?
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Because that's how you be successful when you collaborate.
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Yeah, it all comes back with no like and trust, but it really has been a blessing to me because with the Zoom, if we didn't have Zoom, dr Chris, I don't know what we would have done.
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Zoom, if we didn't have zoom, dr chris, I don't know what we had done.
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So it didn't yeah and it's crazy that you say that, because I say it in my office all the time that, honestly, covid was probably one of the biggest blessings that we had, because it allowed us to worldwide collaborate.
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Yes, and, and that's what we have to do there's always going to be tragedy, but if you can find the blessing and the lesson and the tragedy, then you can make something beautiful out of it.
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Absolutely, and it really was a blessing for me not to pick at people dying from COVID, but our business group, because a lot of people didn't understand.
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I remember I was networking and people said, oh, I'm not going to die soon, I don't need a will, I don't need to get.
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When I heard that, I was like what?
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And then even people who wanted to start their own business.
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So our business grew because I got in my office and just started doing Zooms and doing it live on Facebook.
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That's another thing I said I would never do.
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Facebook that's another thing I said I would never do.
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So all of that makes a big difference when you're out there, because when you have a business, you still got to be out there on social media, because a lot of people, a lot of businesses, did not thrive because they didn't do that.
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They just waited for it to open up, but then you lost your clients, right, so you got to keep in touch with all of them there.
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So, no, I really love that what you say here.
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So what role does trust play in successful collaborations?
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How can network contribute to building trust?
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Wow, that is everything.
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If you don't trust someone, how can you refer to them?
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And that's.
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I have a lot of interns that come into my office and trust takes a really long time to develop and you can lose it like that.
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So in social media, let's look at that.
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So you've got years and years of stuff that you've done and you've built this great thing, and then you do one stupid thing and it's all over the place.
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And then you get to this cancel culture and it's all over the place, and then you get to this cancel culture.
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When I talk to these interns in my office, I'm like guys, like everything you post matters, because everything you do matters and words matter, and that's the quickest way to lose somebody's trust is to do something that is incongruent with who you authentically are Absolutely, and I love how you have the interns in your office because you're teaching them the different, because I'm assuming they are in the chiropractic field and they want to go to the chiropractic field, so that's awesome that you did.
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And that's bringing in the community, bringing other people into practice as far as learning how to do that, so that's awesome.
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So let me ask you something.
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So can you provide some tips to us about how networking, collaboration and community come into play, any kind of tips you can share with us?
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Never underestimate the power of a handwritten note.
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People are not used to that.
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Yeah.
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That would be my first one, I think.
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When my mom and my brother passed away, I learned the importance of the way you speak to someone who's grieving.
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So instead of asking someone hey, I'm so sorry you're going through this, if you need something, you call me, and that's always put the onus back on the person who's grieving.
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So instead, take the initiative.
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So for me it's if I know somebody is going through something, it's just tell me where you're going to be at this time, because I'm bringing this and this whether it's a meal or sending flowers or something and doing those things when they're unexpected and just act on your heart.
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If you're sitting in a room and you see something that just that reminds you of someone, act on it and let people know there's these lights that are out here right now I don't know if you've seen them, they're called friendship lamps and you can plug one in and then, let's say, your 80 year old grandmother, who lives in three States over, can plug one in and basically can touch the lamp and then the lamp on the other side will flicker.
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People just want to know that they're being thought of.
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Yeah, it doesn't have to be expensive, it doesn't have to be anything crazy.
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I got these little boxes at the dollar store and they were called God boxes and basically it was a little bitty pad of paper and a little pencil and you put it in there and you could write little notes and you just turn it over to God.
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So if you just let people know that you're thinking of them and take the initiative.
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I love that because actually, when I first came to your office I love the I have it right on my desk here Things outside my control, things inside my control I immediately ordered those and I actually gave my grandson was going through some stuff.
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They'd send you three in a box, but I gave him one and I said I want you, because he's a teenager, I want you to put this on your in your room and look at this about things inside my control, like your attitude, what I eat, my behavior, how I treat others, and that's what I always my father always taught me treat others like the way you want to be treated when mentoring.
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I told the girls yesterday I said we were talking about gossip.
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I said you need to treat people the way you want to be treated, even not only personal, but in business.
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If you don't want to be treated that way, then you need to really turn things around.
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But no, I love that and I loved your.
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I want you to tell us about your business as well.
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But I love Dr Chris office because there's so much positive energy in there that you really get, get that, that, that information, the stuff that you get, not only the treatment that you get, but also the spiritual, the positiveness that you project in your office.
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So tell us about eating chiropractor.
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Sure, so my dad started the practice about 32 years ago.
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We were in downtown Kennesaw for the first 30 years and then we made a choice to move the practice for a variety of reasons and now we're in the most beautiful 3,000 square foot glass walls on the second floor, overlooking all these trees.
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I like to call it my little glass tree house.
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Right, it's so beautiful and my team found it, and I'm very blessed with my team.
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Loretta's been with me for 14 years and Cherie's been with me for about three now and she will retire with me.
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We've got an incredible associate in my office, Dr Aaron Young.
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He was actually you talk about networking, right, we were doing a lacrosse group for my kids and he was one of the coaches, but I didn't know that he was a chiropractor and he had just graduated.
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And the head coach came up to me and said, hey, I got this kid and would you just bring him in under your wing?
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And I'm like, yeah, no, I'm just not really into that right now.
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And he just was persistent.
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And so we did and we had Dr Aaron cover the office and fell in love with him immediately when he started covering the practice and Loretta actually pulled me aside and said so why is he not working with us and that's how we ended up bringing Dr Aaron in and it was completely an organic sort of thing.
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But in our practice, what we really we preach is education that you need to advocate for your health, Because I've watched I watched my mom go through some really horrible things with four different cancers, and the way that she was treated in the regular medical profession and, as a woman over 50, not listened to.
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I was actually just seeing a patient this morning who's getting ready to have a double mastectomy and she was coming in to get aligned before so she could make sure that she was comfortable, as she can be, and she was talking to her doctors and nobody was listening to her and she thanked me for encouraging her to make sure she was advocating for herself because they were going to give her a medication that she's allergic to.
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So in our office, education is paramount.
00:19:10.669 --> 00:19:13.228
And then we run everything on the five pillars of health.
00:19:13.228 --> 00:19:18.847
We want you to make sure you're drinking water, we want to make sure you've got some halfway decent nutrition going on.
00:19:18.847 --> 00:19:21.173
That third pillar is going to be exercise.
00:19:21.173 --> 00:19:22.780
We want to make sure you're moving your body.
00:19:22.780 --> 00:19:30.507
And then the fourth pillar is community, because we're only ever going to be successful as the tribe that we're surrounded by.
00:19:30.507 --> 00:19:40.971
And then the fifth pillar is that properly functioning nervous system and that's my job is to make sure their brain's talking to their body's talking back to their brain, and it's doing some of that nice little uninterrupted feedback loop.
00:19:40.971 --> 00:19:42.474
So that's how we play.
00:19:43.441 --> 00:19:44.722
I love it because I love your team.
00:19:44.722 --> 00:19:50.594
I tell you that you all are just such a connection there and make you feel so at home when you come in.
00:19:50.594 --> 00:19:58.275
So I love all of them there and I really appreciate it because you you're both Dennis and I are your patients chiropractors.
00:19:58.275 --> 00:20:01.922
So I always say, okay, dennis.
00:20:01.922 --> 00:20:04.067
So when he started going, I said, okay, I'm going to go too.
00:20:04.067 --> 00:20:06.413
And Dr Chris just brought us in and just it's been great.
00:20:06.460 --> 00:20:22.386
But the good thing, one of the things I do like about you, is that before you even start a treatment, you sit down and you take those measurements and you talk to the patient about their system and when you're taking the x-rays, you how our body is doing, and that's what I love about what you do.
00:20:22.386 --> 00:20:24.540
There's a lot of, a lot of other practices.
00:20:24.540 --> 00:20:27.729
Don't do what you do and that's why I've been to a lot.
00:20:27.729 --> 00:20:34.192
I've been in several accidents, I've been to a lot of chiropractors and you, your business is.
00:20:34.192 --> 00:20:35.777
I love what you do with that.
00:20:35.777 --> 00:20:36.844
Yeah, but no, thank you.
00:20:36.844 --> 00:20:43.250
Thank you so much for being our, we being your clients and your patients and you being our clients.
00:20:43.250 --> 00:20:44.977
So I truly appreciate that.
00:20:44.977 --> 00:20:47.924
So anything else you want to add to what you do there.
00:20:47.924 --> 00:20:48.846
What do you?
00:20:48.866 --> 00:20:49.709
like to do for fun.
00:20:49.709 --> 00:20:51.673
What do I do for fun?
00:20:54.040 --> 00:20:54.883
Let me, let me go back.
00:20:54.883 --> 00:20:56.507
So you have another business.
00:20:56.507 --> 00:20:57.250
You have the hive.
00:20:57.250 --> 00:20:58.340
Tell us about the hive.
00:20:58.701 --> 00:21:00.307
Oh yeah, so I've got two businesses.
00:21:00.307 --> 00:21:06.303
So when we moved to practice then I had this vacant building on Main Street in downtown Kennesaw.
00:21:06.303 --> 00:21:08.324
So we were trying to figure out what to do with it.
00:21:08.324 --> 00:21:16.413
And on one side we had an event space and we kept that because it just, it's easy and it's it's just so fantastic.
00:21:16.413 --> 00:21:25.384
It's a small event space that allows people to do like baby showers, bridal parties, rehearsal dinners, micro weddings, those kinds of things, and it stays completely booked.
00:21:25.486 --> 00:21:41.106
But then on the other side, where we had the chiropractic office, we didn't really know what to do with it and people always used to say to me when we were in this office and I say at the other office too, I just want to hang out here and I'm like the energy is just so good, I just want to hang out here.
00:21:41.106 --> 00:21:44.114
So we created basically a space where people could hang out.
00:21:44.114 --> 00:21:51.598
So it's an open, collaborative coworking for people who don't want to sit in a coffee shop.
00:21:51.598 --> 00:21:55.771
It's not like a WeWork or a desktop where they have a station.
00:21:55.771 --> 00:21:57.550
It's all completely open.
00:21:57.550 --> 00:22:04.432
It's just, instead of fighting with everybody else in the coffee shop, everybody here is just working and they're respectful of one another.
00:22:04.432 --> 00:22:08.512
And so we just put a little coffee bar on the side and it's open 24 seven.
00:22:08.512 --> 00:22:12.289
It's not manned, it's got video cameras and they just come in and do their thing.
00:22:12.892 --> 00:22:13.333
That it's not manned.
00:22:13.333 --> 00:22:14.698
It's got video cameras and they just come in and do their thing.
00:22:14.698 --> 00:22:15.019
That's awesome.
00:22:15.019 --> 00:22:16.884
That's awesome, and that is give us the address of that one.
00:22:17.005 --> 00:22:17.627
So people know where that is.
00:22:17.627 --> 00:22:23.872
It's 2847 South main street and that is in downtown Kennesaw, right across from Burger Fine.
00:22:24.493 --> 00:22:25.936
Okay, great, yeah, I've seen it.
00:22:25.936 --> 00:22:26.679
I have to come there.
00:22:26.679 --> 00:22:27.926
I missed it the last time.
00:22:27.926 --> 00:22:30.992
I think it was when I think my brother had died.
00:22:30.992 --> 00:22:31.594
We had to go.
00:22:31.795 --> 00:22:33.758
He did yeah, we were doing that dine and dash.
00:22:39.625 --> 00:22:41.333
Yeah, fun networking group, and I'm so sorry about your brother.
00:22:41.333 --> 00:22:41.654
Yeah, thank you.
00:22:41.654 --> 00:22:45.067
Thank you, I appreciate that and let me know when you have another one of those, because I definitely didn't and I would love to come.
00:22:45.268 --> 00:22:47.231
Did I tell you why we called it a dine and dash?
00:22:47.571 --> 00:22:48.795
No, why do you call it dine and dash?
00:22:48.994 --> 00:22:50.597
What's one of the worst parts of networking?
00:22:50.597 --> 00:23:00.626
Like going to a networking event in the evening and you're there six or seven and there's snacks, but like you're starving and then you have to go home and make dinner.
00:23:00.626 --> 00:23:15.628
So my sister owns a catering business so we had her make about a hundred meals and we put them in a cooler so you would network, have a cocktail and then grab your dinner on the way out the door and then you can just heat it up in your microwave when you get home.
00:23:16.109 --> 00:23:17.032
Oh, that's awesome.
00:23:17.032 --> 00:23:17.674
That is awesome.
00:23:17.674 --> 00:23:19.329
What's the name of your sister's business?
00:23:19.329 --> 00:23:20.073
Eatin'.
00:23:20.153 --> 00:23:20.513
Fresh.
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