March 27, 2024
Unlocking the Secrets of Successful Book Writing with Denise Renee: Embracing Collaboration, Content Authenticity, and Entrepreneurial Growth
Join Wanda Pearson and her distinguished guest Denise Renee as they dismantle the myths surrounding book writing and self-publishing. No longer a lone venture, we reveal the power of collaboration in creating a book that resonates and amplifies your brand. Denise, with her prowess in digital content creation, offers sage advice on audience awareness and shares how to craft a narrative that not only shares your message but also elevates your platform. Whether you're building an email list or expanding your social media influence, this episode is an arsenal of wisdom for anyone aiming to harness the written word for business growth.
As we venture further, the conversation turns to the art of genuine content creation, contrasting the vibrancy of personal stories with the flatness of AI-generated content. Authenticity becomes the cornerstone of our discussion, with Denise providing insights on nurturing an audience with patience and integrity. We also traverse the legal landscape of copyrighting, unraveling its complexities for the aspiring author. For creative entrepreneurs and those solidifying their careers in the arts, this exchange is a light on the path to entrepreneurial success, packed with actionable advice and Denise's own journey of nurturing the power of collaboration.
Connect with Denise Renee
https://www.instagram.com/writingwithdeniserenee/
http://writingwithdeniserenee.com/
Stay tuned for the next episode of Ready Set Collaborate with Wanda Pearson. Subscribe - Follow and Like Ready Set Collaborate with Wanda Pearson
Chapters
00:00 - Book Collaboration and Self-Publishing Myths
10:33 - Content Creation and Copyrighting
21:37 - Entrepreneurship Journey and Collaboration
Transcript
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Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will dive deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.
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Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.
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Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.
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Tune in to Ready.
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Set Collaborate podcast on a journey towards achieving your goals with host Rhonda Pearson.
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Hello, welcome to Ready Set.
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Collaborate with Rhonda Pearson and my guest, denise Renee, episode 15.
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I am so excited about this because this is my second series that I'm doing on book collaboration and I know Denise is going to give me some other pointers as far as what she does.
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Denise Renee Very good, and we're going to have some fun with this.
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Denise Renee Okay, I'm sorry I got a cousin named Denise.
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So, denise Renee, I want to talk about your bio and then you can tell us a little bit about yourself.
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I want to ask you some questions, but thank you for joining us.
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This is, oh, I'm at the 70.
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Happy New Year.
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Happy 2024.
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24.
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That's all right, so I appreciate you for having me, thank you for reaching out and I'm excited to be here Absolutely.
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Thank you Absolutely.
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I'm so glad that I got a chance to meet you in person.
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I always meet on Instagram.
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Yeah, I'm in person at Read Rock, so thank you for joining us here.
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Let me tell you about Denise Renee, and actually her title is Writing Books that Make an Impact with Denise Renee, and that really does make a difference there.
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Denise Renee likes to joke that she's been writing ever since she could hold a crayon.
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Wow, girl, girl.
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Since 1999, she has worked as an entertainment journalist, a marketing copywriter and a magazine editor and a business book ghostwriter, to name a few experiences.
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I'm sure you got a lot more under your cap here Today.
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Denise Renee helps people write books and create content that grows their brand.
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She was raised in New York City.
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Denise Renee lives in Metro Atlanta area.
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Yes, we both from New Jersey Denise Renee and I have a title, so we're from the city area.
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But welcome, welcome to this episode 15 of Ready Set, collaborate and, like I said, it's about collaboration, but it's also about being able to share your story as far as what you do helping write books and this is going to be a great podcast for a lot of people because they come to me and say Wanda, I want to write a book, I want to write a book.
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So now I know who to send them to and she's a book writing coach.
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She's a writer editor in a book writing coach, so she's a great contact to talk to.
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Denise Renee, tell us a little bit about yourself, then I'm going to ask you some questions.
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I tried to be as Greek as possible in my bio, but I have had a myriad of experiences and in the last 15 years or so, I've really been steeped into digital content digital writing for the web, emails, newsletters, direct response, copywriting, writing web pages.
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So my writing experience is pretty extensive.
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And so now what I do now wasn't working with individuals and business people, helping them to write a book that builds their brand.
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It brings all those pieces together.
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I'm very much marketing focused.
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I'm very much who is your audience?
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What are you trying to share?
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What do you want your audience to get out of your books?
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One of the goals that you want to have.
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So it's not just about the writing itself and the content itself.
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It's also about making sure we structure your book in a way that helps you grow your email list, helps you grow your audience on social, helps you grow your contact list, helps you grow your customers.
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So we make some things into that book and into that whole book rollout process that helps accomplish the goals that you want to, because a lot of times people say, yeah, I want to buy the book, I want to get more clients, but they don't know what are all the elements and what are all the pieces that they need to have in place.
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It's important to be in the conference.
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I put it off.
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That's awesome.
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I wish I had it on you earlier, that's right.
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My next book, right Part two.
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But thank you so much and I appreciate that.
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And we were talking earlier.
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When I did my anthology or collaboration book, I did it because I didn't know how that worked.
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But then when I came out with my own book, which I self published myself, god's Grace, through the Fire from Struggle to Tryem, I learned a lot.
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It's really a lot that you have to go through when you're doing anthology.
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They do everything for you, just pay your money.
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But this one actually was an experience for me that I learned and I'm always like I just go right into it and how I do it.
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So you'd be a good contact for people who have never written a book and even writing a book that can do it.
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But I want to ask you this question so what are common myths and misconceptions about book writing and self publishing as we talk about that?
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One of the common myths is that you have to do it all up.
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People don't realize, because you sit down and hear your thoughts and your ideas.
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Sit down and do the actual writing by yourself.
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Producing a book is a collaborative effort, at least if you're looking for that book to have any type of commercial success.
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If you just want to write something for yourself, for your family, for your friends, then that's fine and we'll power to you.
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But if you're looking for your book to be commercially viable, to really touch and reach a particular audience, you need a team of people.
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So writing is not a solo.
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It's not a solo thing and sing a book is not solo.
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I think also that people don't really realize how involved of a process it is, because it's really easy.
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It's easy to see other speakers who have self-published or some of the writing cultures, book cultures that are out there.
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They make it seem easy.
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They're like what if they just put your topic in chat, ttt, let it spit out a whole bunch of stuff and package it?
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Boom, get your cover done on fiber.
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Boom, $500, you're done.
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And you post the book and you've uploaded it to Amazon.
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You can do that.
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I don't know what kind of results are going to get.
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But I think people don't really realize how involved, how much writing a book costs you.
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It costs you time, it costs you energy always seven or eight cousins, yes.
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And how much you spend or invest depends on you.
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But it also depends on your goals.
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And I think that old adage that people say you get what you pay for is true when it comes to writing a particular book, because once you put your book out there, you cannot take back.
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You cannot take back the first impression that your book makes.
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So it makes sense to invest wisely.
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You don't necessarily have to invest all of your money, but you want to invest wisely.
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And a third myth that people assume when writing in self-cultivation what is that?
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Hey, I'm going to put my book out there, it's going to be on Amazon.
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If I come see it, I'll let it out of my book launch.
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Everyone's going to buy it and they're just going to keep on buying.
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Yeah, yeah.
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So the beauty about writing a book is that once you do it the first time, that's it, it's done.
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But your job after that is to continuously market.
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So you can have a launch, a book launch, and that's usually a great way to get a lot of people aware of your book at the outset and to get a nice little chunk of sales at the beginning.
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But in week two, week three, in month two, in month three, in month a, year two and year three, what are you doing to continuously promote that book and continuously get more sales from the books, continuously get more opportunities from the book, continuously get more clients?
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What will we do with it?
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That's the most important you have to be prepared to have a launch plan for your book and then have an evergreen marketing plan for your book.
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So, those are three quick myths.
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I can keep going.
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No, that's awesome with the myths that you have here, and I definitely want people to contact you with that because you're right about that.
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I did the book launch.
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Ok, now I'm onto the podcast and I'm forgetting about keep marketing the book.
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So me marketing my book actually is helping with the podcast as well, but you got to have that patience, that experience, that chip, that marketing quality.
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But I mean, you mentioned something about AI.
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So what do you think about using AI to write a book?
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And you mentioned a little bit about that.
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Store.
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I see some people who, basically, are making a progenome assumption here, but it seems like from the way that they're marketing their courses or their programs, that all you have to do is let AI write all of it.
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You just think, a few edits and that's it.
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I think AI is a great tool.
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I use AI powered tools throughout my writing process, but I don't let AI write for me.
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I think it's really challenging to let AI write book that's based on your personal experiences, that's based on your personal life, that's based on how you specifically help people, like you could be a financial advisor, but you may have your own specific methodology and way of helping and educating people.
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How would AI know that?
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So I think it could be a great research tool.
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I think it could help if you feel like one particular chapter is a little short and it's a topic that's easily researchable.
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I've seen using that to give you a few more pointers.
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You're like oh, you know what, I didn't think about that.
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Let me read this.
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I think it could be helpful.
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I don't think the huge right 100% AI generated book because they're just writing recipes.
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I don't need another recipe book.
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I want to know if I'm going to buy a recipe book.
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I want to know how you relate to these recipes.
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These are recipes from your childhood.
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These are recipes that you came up with, search from when you went through your cancer journey, of these recipes.
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I want to know the story to these recipes or whatever is that you could Google or have.
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AI write for you.
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I want to know your personal connection, so you run a risk if you have a majority of your content that's AI generated and different platforms are putting different rules in place, like Amazon.
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Now you have to certify how much of your book is AI generated.
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We're not sure just yet how you're counting that for or against you, but it is fair to let the public know what they're getting.
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So, the biggest advocate, you can use it from the background to help, but it should not be in the foreground of your writing process.
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That's awesome and I agree it has to be your.
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I mean, that's your story, your passion, because AI can be more high-leveled and you want it to be on your level for people to read it Everybody.
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If everybody's using it, everybody sounds insane.
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How are you going to differentiate what by your AI book versus the other person's AI?
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Yeah, absolutely, and I'm going to ask you.
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so what are the most important things people should be mindful of when creating content, when creating content in general and you can definitely put a book under the content umbrella there's videos, there's audios, there's images and there's blogs.
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I think, when creating content, the most important thing you should be concerned about is who is your audience?
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Who are you looking to reach with your content whether it's a podcast, I think, sometimes people, because we now have experienced so many people who have viral success, or they have millions and millions of followers.
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The expectation is that, oh, I'm going to put out this content, this podcast, I'm going to put out this video and this is going to get a hundred and thousands of views in 24 hours.
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And it doesn't.
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You put it out and it's crooked, even amongst your old family or friends like you know, it's just getting better.
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Okay, Exactly.
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Yeah, your family and friends may not necessarily be the audience that you're looking for and people just start throwing things against the wall.
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Obviously you want to keep and that's not necessarily going to be the best route.
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You really have to be intentional.
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You have to know who's your audience.
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What do you want to?
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How do you want to serve them?
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What is your audience looking for?
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And you have to be really patient.
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What mentioned that word earlier really has to be patient to let that audience roll over its time.
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Just because you can get a lot of attention from a normal moment doesn't mean that's your audience.
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They came for that video.
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They came for that.
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One thing, that one pose.
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But is that enough to make them stick?
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So really at any time of content and it really applies to writing about it.
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Who is your audience?
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Who are you trying to?
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I love it.
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I love it.
00:14:07.668 --> 00:14:10.975
You've given out some great tips here and I wish I had much of you before.
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Absolutely.
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Thank you so much.
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I appreciate it.
00:14:14.975 --> 00:14:19.443
So I want to ask you about social media Is content and social media the same thing?
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And part of the reason.
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Just to clarify for your audience, you introduced me as a writer, editor and book writing coach, and that is true, but I love their title.
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Down there is I am also a content strategist and, like I said earlier, I've been in this digital marketing for a good 15 or so years.
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So pop hand and solve content marketing and social media.
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Social media is a vehicle that you can use to promote your content, but I would not say that they are synonymous, because you can promote your content very much offline.
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You do not necessarily have to promote everything and do everything for social media.
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However, what do we do before 2007?
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People use the local news media, they use magazine, they wrote for magazine, they wrote for newspapers, national trade publications, they went out to conferences, gave talks and speeches, used local media and national media.
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There are so many different ways to get your content out to people.
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Social media is not the only way.
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These days, the way you really have to pay to play to get organic movement or you have to take a play is not organic.
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How they really suppress organic reach.
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They really want you to pay to boost your cost and advertise and things like that.
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It's not that it's more challenging these days.
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It's not the West anymore, it's more challenging.
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To have that organic growth, you really have to look at different ways to connect, collaborate and get your content out to the audience that you're looking to reach.
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Your content is your book.
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Your content is your blog or newsletter.
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Your content is your videos.
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Your content is your podcast.
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How are you getting exposure for your content in ways outside or alongside of social media?
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Social media- is just one promotional channel for you.
00:16:43.793 --> 00:16:44.924
That is so true, that is great.
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I want to tell you a little bit about your business.
00:16:47.792 --> 00:16:52.904
But when I did my own book, I got the copyright.
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I did copyright it to make sure that nobody took my name per se.
00:16:57.515 --> 00:17:00.739
Your book, what's that?
00:17:00.739 --> 00:17:03.924
Your name or your book, my book, I'm sorry, my book?
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Can I copy?
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Write my name too?
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You could trade marketing.
00:17:08.904 --> 00:17:10.884
Yes, exactly, I did do that.
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Is copywriting or persuasive writing, manipulative or depletious?
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Let me just separate two things here.
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Copywriting is one, and getting the copy right to your book is something else, as well as little pesky homophones to work that are spelled differently but they sound the same the copyright to your book.
00:17:36.710 --> 00:17:46.394
For example, here's one of my clients' books and you'll get the on that Inside of Leeds when they tell you copy right by someone.
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Text this work and your work from anyone trying to steal your work or do you know what?
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Here's a perfect example Right now.
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I'm going to say some names that are like it was right now.
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Right now, this gentleman was a Christian keys Did a video a couple of weeks ago.
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He's the creator of all the Queens men all the Queens men a show you see, and partnership with Tyler Perry.
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They were soon.
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They have been soon a couple of times, because another author said that their TV show sounds so much like his book, even though the TV show was supposedly based on a book that Christian keys wrote.
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That's right.
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Next right.
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When you file in the with the Library of Congress that, hey, this is my book, these are my ideas.
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And a couple of years later, something pops up somewhere a book, a movie and it's like oh it's.
00:18:48.426 --> 00:18:51.723
Yeah or say you know he's the guy because they didn't have their work.
00:18:51.723 --> 00:18:53.788
Yeah, that's one thing.
00:18:53.788 --> 00:18:57.657
That's the copyright book on music, on a movie, etc.
00:18:57.657 --> 00:19:02.173
Writing is part of digital marketing.
00:19:02.173 --> 00:19:04.557
Copywriting is what.
00:19:04.557 --> 00:19:16.924
Copies is basically any words that are used to market and promote a business and typically you're trying to get that person who's reading it or experiencing it to take an action with you.
00:19:16.924 --> 00:19:22.837
You want them to get the email list, you want them to buy this product or whatever it would have you.
00:19:22.837 --> 00:19:27.298
So copyrighting is also part of persuasive writing.
00:19:28.321 --> 00:19:31.476
And the question was is copyrighting?
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Is it manipulative, is it duplicitous?
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Because you try to get somebody to do something?
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If you are coming from a place of violence, you are to help Because, as with anything, people can take it and go left with it.
00:19:44.096 --> 00:19:47.313
But if you are looking to say, hey, you know what?
00:19:47.313 --> 00:19:57.375
I am a financial advisor and I'm looking to work with Gen Xers, 50 and up, who haven't started a retirement plan yet, how can they?
00:19:57.375 --> 00:19:59.692
So you are offering a service, right?
00:19:59.805 --> 00:20:07.094
So you are going to use words in your marketing and copy that speak to that demographic and those who are in that demographic.
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It will perk their ears up and then you can present them with hey, you know what, if you haven't gotten started, I'd love to help you out.
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You can download my free blah, blah, blah, if a person is interested about those words, that you have presented that information to them.
00:20:21.978 --> 00:20:29.789
If that resonates with them, you are helping them to make a decision to say hey, you know what, I haven't gotten started with my retirement, let me get this all right.
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So you're trying to help them.
00:20:31.164 --> 00:20:42.417
So if you are coming from that point of view, you can look at yourself as someone who's trying to help facilitate a transaction for someone that's in their best interest.
00:20:42.417 --> 00:20:54.394
And if someone else comes along and sees that copy, let's say they are a Gen Z, they're 22 years old, they were in their first job and they're like, not one of those Gen Xers, I'm not one of those women, this isn't a platypus.
00:20:54.394 --> 00:20:54.836
Blah, blah, blah.
00:20:54.836 --> 00:20:58.330
They're going to move right along and that's the point of copy.
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You want to attract the people that you are meant to attract.
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