Balancing a Performance Sales Culture vs. Company Culture

Is it possible for a sales performance company and a performance-based culture to coexist? In this special robust episode, Walter talks about how accountability can take your company to the next level and how you can find the balance between company culture and a sales-driven company.

Highlights

• Sales Performance Company and Company Culture: How sometimes they can bump into each other when they should - 1:20
• What company culture is and how it happens - 1:44
• How is a sales performance company built? - 3:42
• Accountability needs to be tied to goals - 4:51
• How accountability helps in leveraging people in the company, whether they’re a sales performance or a company culture organization - 6:20
• How to motivate people in your company - 7:25
• Don’t hold people accountable because it’s hard, because it’s uncomfortable - 9:25
• If we’re not willing to do the work, then make sure that the outcomes are what we’re looking for, don’t make the changes necessary and it’s not everybody’s fault. - 11:44
• The change has to come from the top - 13:58
• What you do at that moment determines whether you’ll be successful or not. - 14:54
• We can do accountability in a positive way. It doesn’t have to be the stick. - 15:15
• Can a sales performance company and a performance-based culture coexist? 16:00
  
  
  Episode Resources
• Connect with Walter Crosby
• https://www.linkedin.com/in/walterlcrosby/
• https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee
• https://helixsalesdevelopment.com/
• https://helixsalesdevelopment.com/podcast/
• walter@HelixSalesDevelopment.com