Entrepreneurial Goals, Positioning & Trust

What’s the secret to lead a business to success?

This might be a tricky question: But Rick Beer was able to showcase his stories of helping different businesses and owners to succeed in their fields, regardless of their industry. With his interview with Walter, Rick talks about how he started out and what’s his purpose when working with a client. He also shares his secret of leading businesses to success and the importance of cigars for him.

Highlights

• Who today’s guest is. - 0:09
• How Rick started out. - 2:31
• Dealing with a huge problem: There’s a great disconnect between what you hear in your head and writing it down on a piece of paper. - 7:26
• What’s his purpose when working with a client? - 13:51
• Lessons from the book American Icon. - 15:59
• Working in an engageable culture. - 21:03
• Why should you be realistic? - 26:06
• Does he have problems with sales? - 31:13
• Rick’s tactic: What he’s telling other people that makes them pick up the phone and talk to him. - 38:22
• Figuring out if the problem is worth fixing. - 42:56
• Built on practice: It takes time, consistency, and it can be gone in a minute. - 54:36
• Importance of cigars for Rick. - 57:03
• Best ways to get hold of Rick - 1:05:04
  
  
  Episode Resources
• American Icon
• Speed of Trust
• Connect with Walter Crosby
• https://www.linkedin.com/in/walterlcrosby/
• https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee
• https://helixsalesdevelopment.com/
• https://helixsalesdevelopment.com/podcast/
• walter@HelixSalesDevelopment.com
• Connect with Rick Beer
• 248-808-1644