Fractional CMO

Understanding your customers is one of the keys to giving them outstanding service. But what does it mean to understand your customers?

Walter welcomes Joseph Frost to exchange thoughts regarding understanding customers and being a marketer. Joseph shares his different approaches as a CMO and why he decided that factional space is the way to go. He also talks about the different focuses of him and his team. Together, Walter and Joseph discuss the formula of success and the interesting differences between sales and marketing.

Highlights

• Who is Joseph Frost? - 0:13
• Why he decided that fractional space is the place to go? - 2:54
• Joseph’s approach goes back in time. - 5:24
• The salesperson has to be able to see as much value for that marketing company. - 11:01
• What does it mean to Joseph being a marketer? - 16:15
• Building trust: From the marketing perspective, what does
• What does Joseph need to do to get the trust of entrepreneurs? - 20:10
• Focus for Joseph and his team for manufacturing, distribution, and other professional services to know their clients - 25:01
• What’s the formula for success? - 30:09
• Personal brands are becoming more important for owners to consider. - 32:38
• What’s a CMO approach to dealing with the VP of sales? - 34:40
• Do they have a process that is documented? - 38:49
• Using cigars for his everyday business life and how he got into it. 42:35
• Best ways to reach out to Joseph. - 47:25
  
  
  Episode Resources
• Connect with Walter Crosby
• https://www.linkedin.com/in/walterlcrosby/
• https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee
• https://helixsalesdevelopment.com/
• https://helixsalesdevelopment.com/podcast/
• walter@HelixSalesDevelopment.com
• Connect with Joseph Frost
• https://www.linkedin.com/in/josephfrost/
• Book a Call
• https://twitter.com/omahajoe 
• www.yorCMO.com