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Walter has an impactful conversation with Colson Steber, Co-CEO of the newly rebranded Qlarity Access (formerly CFR), and Adam Bird, Director of Strategy at Deksia, to discuss the reasons behind the company rebrand and the steps...
Walter has an impactful conversation with Colson Steber, Co-CEO of the newly rebranded Qlarity Access (formerly CFR), and Adam Bird, Director of Strategy at Deksia, to discuss the reasons behind the company rebrand and the steps that Qlarity Access and Deksia took to get there.
The two worked through a series of facilitated discussions to get Colson’s vision out of his head and into a cohesive and simple message coming from a company whose exterior matched the interior.
Qlarity Access has always been first and foremost about people and bringing clarity to decision-making. Communications for Research commoditized the brand, while Qlarity Access brings to light what makes the brand unique.
If you’re thinking about a rebrand, or just want to see what it takes, grab a cigar, grab a cocktail, and strap in for another fun and educational episode of Sales and Cigars.
Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin
Connect with Walter Crosby:
E-mail: walter@helixsalesdevelopment.com
LinkedIn: https://www.linkedin.com/in/walterlcrosby/
Website: https://helixsalesdevelopment.com/
Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee
Connect with Colson Steber:
E-mail: Colson.Steber@qlarityaccess.com
LinkedIn: https://www.linkedin.com/in/colsonsteber/
Website: www.qlarityaccess.com
Connect with Adam Bird:
E-mail: adam@deksia.com
LinkedIn: https://www.linkedin.com/in/strategicallyadambird/
Website: https://deksia.com/
