Sales and Cigars | J. Lesperance | Unpacking Intellectual Property with The Patent Baron | Episode 201

Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an engineer and attorney makes him an insightful guide for business owners seeking to protect their valuable assets.

Highlights Moments

• Must-Know IP Protections: Learn why simple steps like trademarks, copyrights, and NDAs can be game-changers for business owners.

• Trade Secrets & Competitive Edge: JB explains why securing trade secrets is vital and how easy missteps can expose your business to risks.

• Walter’s Story on Memory & Cigars: Don’t miss Walter’s personal take on the nostalgic power of cigars, reminding us that some scents can take you back to cherished moments.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales 

Connect with J. Lesperance:

• LinkedIn: https://www.linkedin.com/in/j-baron-lesperance-patent-attorney-ip-protection-barrister-solicitor/ 

• Website: www.patentbaron.com 

• X: x.com/ThePatentBaron 

• Book a consultation to protect your intellectual property.

Connect with Walter Crosby:

• Email: walter@helixsalesdevelopment.com 

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/ 

• Website: https://helixsalesdevelopment.com/ 

• Calendly: https://calendly.com/walter-helix/

• Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/ 

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