What Salespeople Should Know About Marketing with Susan MacConnell

LinkedIn is a professional social network. You can look for new clients, build professional connections, and discuss other business-related topics with people of the same interest.

But is LinkedIn an important tool of the trade for sales professionals to invest in?

For today’s episode, Walter welcomes Susan MacConnell, a LinkedIn expert. Susan talks about how LinkedIn can help in lead generation, especially when looking for more leads that can lead to sales. She talks about the do’s and don’ts of using LinkedIn as a business tool and how messaging is a vital part of the social network. Susan also discusses how you can use LinkedIn to boost sales and to expand your business network.

Highlights

• Who is Susan MacConnell? - 0:20
• Interesting background in sales. - 1:40
• Helping a smaller company take that sales component and manage it. - 4:15
• Find the ones that are gonna help move the needle, create some value as soon as possible. - 11:07
• Philosophy of the lead generation function. - 14:13
• Messaging is an important part of LinkedIn. - 17:00
• Showing interest in your prospective client’s LinkedIn post. - 19:07
• The coaching technique that works. - 20:05
• Take the time to do the work, do a little research. - 24:17
• Best ways to reach out to Susan. - 26:07
• Susan’s relationship with cigars. - 27:08
  
  
  Episode Resources
• Connect with Walter Crosby
• https://www.linkedin.com/in/walterlcrosby/
• https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee
• https://helixsalesdevelopment.com/
• https://helixsalesdevelopment.com/podcast/ 
• walter@HelixSalesDevelopment.com
• Connect with Susan MacConnell
• https://www.linkedin.com/in/susan-macconnell/