Building a Strong Brand Image With Landen Connor

[00:00:00] Landen: I think the first thing you need to find out is a target market. The second thing is what separates you from everyone else? The third thing is what you alluded to earlier. When you build a brand, you shouldn't even have to think about your brand. It should be what comes out naturally and that will allow you to be in your natural state of serving whoever it is you wanna serve.

[00:00:19] Are you looking to improve your sales skills without compromising your values? Welcome to Sales Made Easy, a podcast for business and personal growth. Join Harry Spaight, author of Selling With Dignity, your Formula for Life-Changing Sales Results as he hosts sales experts and business owners who share their journeys of personal growth and business success without resorting to pushy sales tactics.

[00:00:44] Now, here's your host, Harry.

[00:00:47] Harry: What is a good word? Hey, are you struggling with putting yourself out on social media? Are you doing video? Do you feel good about it? You, your regular, authentic self, but all of that? Chaz, you know, [00:01:00] I struggle with video for a long time and I'm still working at getting better. But we've got someone here on the podcast that's joining us, Landon Connor, who knows a thing or two about photography and video, and he's gonna tell us all about that and how we might be a little bit better and what we could do for that.

[00:01:19] Harry: So Landon Connor, welcome to the Sales Made Easy podcast. What's the good

[00:01:24] Landen: word? Thank you for having me. Thank you for having me, Harry. It's great to be here looking to add value to anybody that's listening, and how can I help you in

[00:01:32] Harry: any way? Well, you have been a big help to me. So Landon and I met recently at one of our mutual friends, Joe Peachy's events, and Landon was shooting video and taking pictures and very likable person and he clearly knows what he is doing.

[00:01:49] Harry: So I. I wanted to invite him onto the podcast and maybe we could get some insight. So, Landon, let's talk about this, this idea of video and why is [00:02:00] video important in the first place for an up and coming business owner to put themselves out there a little bit

[00:02:08] Landen: I would say video is the, it, it's important, but clarifying video, like a lot of people say, do video, put video, put yourself out there.

[00:02:18] Landen: I would say, Do the right video. The right video with the right message connects viewers and allows them to feel what you may be advertising selling. And it makes it, it gives them a visual representation of how they would either feel, what they would experience after doing business with you and experiencing your product.

[00:02:38] Harry: Yeah. So you're basically saying don't just shoot video for the sake of shooting

[00:02:43] Landen: video. No, I say the same thing with with, with still photography. I say the same thing with video. A lot of times we get what I say is incomplete information. So doing video for the sake of doing video, it may look great or it may and it may look great, but dude, is the [00:03:00] message matching what you're putting on video when you're setting people up for the story.

[00:03:04] Landen: It has to matter. There's a lot of fluff or is it simplistic and powerful? People are looking for something that they can connect with.

[00:03:13] Harry: When we think about, when we're trying, when we're competing for.

[00:03:17] Harry: Space in on social media. Okay. That some are really saying that more content is better. But what I'm hearing then is that we've gotta understand what our message is. Mm-hmm. And maybe what our brand is, and then tie it all in together and say, maybe ask the question, is this video promoting?

[00:03:45] Harry: What I want people to look at me as, as far as my brand and my messaging is concerned, or just putting it out there for the sake of putting it out there is not the way to go. What I've learned already. Yeah. What's your thought on [00:04:00] this? So

[00:04:00] Landen: let's break that down just a little bit, Harry. So let's I'd like to deal with , real clients we've done a project together. You were speaking at an event. Your thing is to sell with dignity. Correct? Yep. Even though we did video and photos, there's a story behind each photo. There's a story behind each video looking at a person's brand. Selling with Dignity says, okay, I'm gonna serve my client.

[00:04:25] Landen: So thinking about that in the back of my mind, as we're creating content, there has to be something where. People are seeing what it's like to work with Harry, where Harry is doing the one-on-ones and he's serving them in dignity. If I remember correctly, it was a room full of realtors.. And lo and behold, I didn't know you spoke Spanish, but you didn't just come across in English.

[00:04:49] Landen: You actually broke it down and tried with Spanish. And it connected with them to let you know, Hey, I'm here to here to serve you. I know Spanish and I have a Spanish [00:05:00] background in history, but the coolest thing that people would see in, in the content that was created, you took time to speak with each and every last client.

[00:05:08] Landen: I mean each and every last attendee after the event. So those one-on-ones to ask, answer those questions of how to sell with dignity. Now you come back and you can repurpose that on email or social media. Hey, miss Mary had a question of how can you sell a house with dignity and you could take a person on that journey of.

[00:05:29] Landen: What it's like to sell to the potential buyer and take them through the f the full experiences. Hey, this faucet may be a little leaky, but we could get that taken care of later on. So it's actually capturing everything of what that person brand is about, and then uniquely creating content so that it can attract we want or try.

[00:05:51] Harry: Yeah. You know, it's funny that you brought all that out. I do. What I do without necessarily thinking through it. Mm-hmm. [00:06:00] Right. It just becomes natural when I'm around people. Yep. And when I was speaking with you about shooting some video and taking pictures, I remember you saying, well, I. What is your message?

[00:06:14] Harry: I'm like, huh? No. Where I was Because you're obviously, look, I'm looking at pictures and video. You're looking at it as a story. Yes. Right. How, where does that come from? Is that innate in you or is that like research where you said maybe you're just like super creative and you look at things a little bit differently than I do.

[00:06:39] Harry: So I'm just curious as to where does that originate from?

[00:06:42] Landen: It originates actually from, and you'll make, this'll be relatable Christmas, to be honest with you. Okay. It's not something you learn, but what, what So I have a, I have a history and a background in pharmacy and I was given a Christmas gift to one of my [00:07:00] coworkers and she said something to me that stood out and it took me back to when I was a kid.

[00:07:05] Landen: She's like, I don't want you to give me something I need. I want you to give me something I want. And it made a ton of sense of how often do we give people what they need versus what they want at that time. So if it is the first question I always ask whenever. We're creating content. Who is it that you want to attract?

[00:07:28] Landen: Anybody can take pictures. Anybody can do video. But is it the right content? Is it the right video? Is it the right message? All three put together makes a phenomenal product. I started looking at medical videos. If you look in a medical video, it is so perfectly put together that you, you ignore all the side effects that they mentioned.

[00:07:48] Landen: It's the same standard. You feel bad, you take our drug. You can dance with your children at their wedding. You can take your kids for walks, you can walk your dog, you can have a spouse. So they have a visual [00:08:00] representation along with wording that matches that, that creates a br, a branded marketing message that's just phenomenal.

[00:08:06] Landen: And lo and behold, look at the industry.

[00:08:10] Harry: So that's so true because you're not really paying attention at all to the monstrous side effects that could be out there because you're right, you're watching older people dance. That's the kid's wedding. That's so true. Yep. Yeah. So how do we apply that then?

[00:08:29] Harry: Like for the everyday person. Mm-hmm. Right. Maybe we're not ready yet to hire your services. Mm-hmm. But you are very reasonable and you do put out a great product and I highly recommend you. But maybe someone wants to just kind of get started and put their toes in the water. What should they be? Maybe what are some of the things that they should be considering to help them to get started before they might look to someone like you for some additional guidance?[00:09:00]

[00:09:00] Landen: I think the first thing that's more critical than anything is who's your target audience in what are their clients' clients looking for? Because we come to people for products and we think the product is just gonna solve the, the issue, but we don't look a little bit deeper. And I, and I tell you a company that's really, really great at that Amazon, Amazon looks at it once I started diving into what they do.

[00:09:23] Landen: Same thing with Apple. They always are customer centric. You look at the brand word for apple, most people don't know that it's perfection. Once you understand that their brand is perfection, then you can, it's easier to accept that they don't do innovation as much. If I buy an Apple computer, yeah, the price is kind of high, but I know I have this computer for 10, 12 years with no issues.

[00:09:45] Landen: I don't have to go through the problems of it breaking down. When you take it in to be fixed, it gonna fix everything. So it's just like brand new that makes me feel taken care of as a, person. Same thing with Chick-fil-A. Everybody copies the, it's my pleasure, but really it's [00:10:00] a pleasure. Do you get my order wrong?

[00:10:02] Landen: Do you say, please do you say thank you? So finding out, I think the first thing you need to find out is a target market. The second thing is what separates you from everyone else? The third thing is what you alluded to earlier. When you build a brand, you shouldn't even have to think about your brand. It should be what comes out naturally out of you.

[00:10:21] Landen: And that will allow you to be in your natural state of serving whoever it is you wanna serve.

[00:10:27] Harry: I so love that. I just when I hear of people who are, you know, trying to think about what they need to be, it tells me, it's like, well, you've gotta be yourself. Right. It's just, I think this is one of the basics that people forget.

[00:10:47] Harry: Like if they're, they're looking for perfection in whatever they do. Yeah. It's not really needed, right? Because people are looking to see who you really are [00:11:00] versus the perfect person that never makes a mistake or whatever. What's your thought on that?

[00:11:06] Landen: I, I believe you're accurate. Perfection is not needed, but excellence is, there's a vast difference between the two.

[00:11:14] Landen: Perfection. When you don't do things perfectly, it could just, it could stale meet you. I know cause I'm a recovering perfectionist but. Excellence, serving a person in excellence. That can be from everything that's just naturally. Like I said, please, thank you. Giving that person a product, the turnaround time, making that person feel special about returning their emails.

[00:11:31] Landen: Those things should come naturally out of a business owner or any nine to five business owner. It's something that's special about you that you don't think about it. It just comes out naturally. Like my wife gets on me all the time. It's like I tell anybody, Hey, how's your day going? But then again, I look at it like this.

[00:11:51] Landen: What if I'm the only person that asked that person that day? How's their day going or a smile or anything to make their day better? It's just, you may say it's [00:12:00] just one person, but that word just I don't like it because it belittles things, but if that one person can smile and that day can be changed in a split second, it means the

[00:12:11] Harry: world to them.

[00:12:13] Harry: Yeah, absolutely. I mean, think about what you just said. That's that's profound when you use the word just like that. I don't know if I've ever thought about the just word. Yeah.

[00:12:26] Landen: So I recommend any business owner eliminate that from their business. Because if it's just pictures, if it's just video, then you already belittled it in your mind.

[00:12:38] Landen: It's, I'm just going to put it out there. So when you get the responses are lack thereof. Well, you just told me that you didn't care about using that word. Just Mm.

[00:12:47] Harry: How about that? Yeah. Good insight. So, Landon, what, tell me about your business. What is it that you really do for business owners? Tell, [00:13:00] walk me through some of the things that you do for them.

[00:13:02] Landen: So with the business, attracting clients is hard. We all know that. And attracting the right pond of clients that values your services is even more difficult because we don't know where to look and we don't know where to start. So looking back and asking that question, who is it that we wanna attract and what do we want people to experience when they see our content? That could be from looking at. The headshot, cuz that's the first time they're gonna actually meet you. Or looking through reviews is something that maybe be causing a disconnect. So it's diving through that to see where is the disconnect, how can we amplify it and expand their brand and then attract that right pond of clients to us.

[00:13:48] Landen: So the thought on the headshot, right? That jumps out at me. As I look at my own, it's been there for a number of years. I never really gave [00:14:00] it any thought. It was just me putting on a tie and a jacket and smiling in front of the camera. Is that typically what most people are doing for a headshot or are they thinking deeper?

[00:14:12] Landen: No.

[00:14:14] Landen: So I would flip that back on you, Harry. Okay. When you look at people's headshot on the LinkedIn, any social media platform, Let's go. Let's go even deeper. If it was a dating app and you see the headshot up until the upper tule, you're making split decisions psychologically whether or not I'm going to actually like this person, trust this person.

[00:14:35] Landen: Or did they just, that's what you used the word did. They just put up anything in hope for somebody to come to their page? So it's making split decisions. Now, how do I tie that to business? If I'm a recruiter and I'm looking for somebody that can benefit my company, nine times outta 10, they're already doing research on you on social media, tied that to a four headshot, or even worse, no headshot at [00:15:00] all.

[00:15:00] Landen: Hmm. Let's say that job is worth $150,000. Do you know how many people are losing $150,000 every time when they don't have something that connects with that cl, that potential recruiter? A lot of people. Same thing with the business owner. You will never see companies like Apple, companies like Google, Nike, put out anything that is subpar cuz they know people connect visually more than anything else.

[00:15:30] Harry: Wow. Yeah. So I'm thinking along the lines that. There's a lot of apps out there that you can take a selfie, right? Yeah. You can take a selfie for a headshot. Mm-hmm. Yeah. And it's, maybe it's better than not having a picture, but the, in what you just described here, is that if you're using something like LinkedIn mm-hmm.

[00:15:58] Harry: To grow your [00:16:00] business Yes. And you think about the dollar potential. And that first glance when someone looks at you and they say, professional or unprofessional, someone that really cares about their business, someone that's going to care about me or maybe not. Well, they, these are thoughts that are going through people's minds, right?

[00:16:22] Landen: They're actually asking something even more profile from the eyes, can I trust you from the eyes? Do you look inviting? From the rest of the face, even down to the smile. Is that authentically you? I had a friend of mine, she told me a story. The other I think it was a couple of months ago, they saw a photo of her on a social media handle when they met this particular person in person, the first words outta their mind, you look just like your photo.

[00:16:52] Landen: It does something. It brings down like the guards. So when you bring down your guards, can I trust this person? Or do they have a bunch of [00:17:00] filters and lines removed and their face looks plaster, like plastic surgery? I can't trust you. Does it have viability? Is it authentically you? Same thing with let's, if you go any, even past the headshot, you go to video.

[00:17:16] Landen: Is this really who you're serving or is it made up fluff? Is it stock imagery? I would say for business owners that starting on stock imagery, it's okay to start with, but you should try to get away from stock imagery as fast as possible because people know and realize that everyone just doesn't look this perfect.

[00:17:36] Landen: Everything isn't this perfect. So that's what I mean by authenticity in every form and facet of your

[00:17:44] Harry: business. Yeah. Excellent. The, the thoughts here are just, they're just really making me think here as far as what we can be doing. So just on the, on the headshot [00:18:00] alone, let me just go back to that for a second.

[00:18:02] Harry: Okay. We're looking into a camera. Mm-hmm. W is there something we should be thinking about? Looking into the lens of the camera versus thinking about how good am I looking right now? Should we be thinking like kind of putting our place, putting ourselves into a conversation with somebody and saying, I'm actually looking at you.

[00:18:29] Harry: I'm paying attention to you, and I'm. Being pleasant. So that kind of puts a smile on her face. Something along those lines. Is there guidance in that way or how do you do that?

[00:18:44] Landen: To be honest with you, Harry, it takes special, unique individuals to do that. I do this for a living and looking into a camera and trying to make myself emote is very, very difficult.

[00:18:56] Landen: There's a lot of things that go, go into it.[00:19:00] One of the things that come to mind is what 99% of my clients say either I don't feel photogenic, I don't like a camera. It's overcoming those, those inside feelings that. Begin the process from the jumps. The next thing is, how can I make myself emote on camera?

[00:19:20] Landen: If you have the money, I would say invest and do your research into a person that does not just take photos. They actually serve the client and help them overcome their own challenges to experience the transformation where they see themselves in a different light. That's a totally different person.

[00:19:37] Landen: That you're doing business with. If you ha, if I say, if somebody had to put up a better photo, the best thing I would say do is find the biggest window in your home. Set up the camera on a tripod or the iPhone on tripod, put it in cinematic mode so I don't see a whole bunch of everything behind you.

[00:19:58] Landen: And then as [00:20:00] you grow, then up, keep continually upgrade and invest within your business. I didn't say spent invest.

[00:20:07] Harry: Yeah. That's great advice. And especially again, I think we're missing an opportunity, especially on social media mm-hmm. As to how we're attracting people. I'm definitely going to reflect on this conversation because of the, what you said is, is the message, is the video putting out the message I wanted to mm-hmm.

[00:20:30] Harry: Is the way I am appearing. Telling people who I really am. Mm-hmm. Or is am I looking for, you know, something that I'm not? Right. There's always the comparison and I think people in general, we compare ourselves to people who are typically Light years. I mean, they might be down the road further than we are and we say, well, I'm not good like them.

[00:20:56] Harry: Yeah. So then we kind of give up sometimes or [00:21:00] you know, we're pretending to be someone we're not. Mm-hmm. So all of that is sending a message too, isn't it? Yes.

[00:21:07] Landen: It can go down to as small as your business card. Most people order business cards for the quantity. I would say take the extra time and get quality.

[00:21:18] Landen: Meaning if I can get a thousand business cards for $20, yeah, that's fine. But when you go to like a networking event, you know where most of these business cards came from, and when you get a really, really good one, do you normally throw it away? No. No. Yeah. So is how, what people when I, when I'm teaching personal brand is how people experience your brand every time they come in contact with it.

[00:21:43] Landen: Whether it's the email, if you have a Gmail account, it's hard to get top-notch clients in top corporation cause they just don't take you salary seriously. The second thing you have a business card. If it's not top tier, most of the time people are gonna use it to open bathroom doors. J [00:22:00] that is what it is.

[00:22:02] Landen: But if you got a really good one, it's like, mm, I don't think I should get rid of this one. And I remember this guy. So the thing I would say to business owners, when you're considering your brand, consider what. It is your reputation, but it's more than your reputation. It's how you adapt that reputation within your business.

[00:22:22] Landen: And then you sprinkle a little bit of what your business, what you stand for as a person to complete your brand. And that's how you, that's how you make people remember you in a room full of bi in a room full of people. That's the critical thing. You have to ask yourself, how can I make this person notice me and remember me?

[00:22:42] Harry: Yeah, well, you know, you just, again, touched on a, a, a number of topics, but it's, if you think about the money that's, it requires, I just got an email today from someone who wanted to work with me. Complete Stranger, of course. Mm-hmm. And I [00:23:00] dunno how they got my email, but, you know, I looked at who sent it and they, their email ends in gmail.com.

[00:23:08] Harry: So immediately I'm saying if you can't afford $12 a month or $20 a month right, to have your own domain, then you're probably not gonna be someone I'm gonna trust with any kind of investment, right? That's a minimal thing, is spend. Whatever, 15, $20 a month and have your own domain. That would be one thing.

[00:23:34] Harry: I love what you said about the business cards. I remember being in an event and a relatively new business owner. He gave me a card I couldn't read, and he apologized and he said I said, I can't see the fonts. And he says, yeah, yeah, yeah. Those aren't very good. Yeah. And it was a really cute card. I mean, it was cute.

[00:23:54] Harry: Yeah, but you couldn't read it. So this is sort of like [00:24:00] having a great message, but speaking the wrong language. Right? It's just I love that no matter how great the message is, if you're not speaking the same language as the people in the room, sort of like in what we're talking about earlier, it's like, if you're not, if everyone speaks Spanish and I, I got this great message in English, I, you know, no one's gonna walk away with it.

[00:24:19] Harry: So that's true on the business card, and I just love what you said. It's like, it's not a million dollars. Just spend a, spend the money and get fewer, because at a net, when you hand out business cards, you should only be handling handing out a couple at a meeting. Correct. And people buy, well, I can get a thousand for 49, 99, I might as well get a thousand.

[00:24:42] Harry: And they're all crooked. They've got rough edges, you know, maybe there's a blurry font. I mean, it's just, that's not a good reflection on your business. So you saved a couple of bucks, but get a hundred for $49 and use them over the course of [00:25:00] three months or whatever the number is. And again, you're gonna have more.

[00:25:06] Harry: Opportunities by looking like a professional than someone who's just casually handing out cards that turn into bathroom doorknob holders or something. Am I right? Am I

[00:25:16] Landen: getting this? You, you're a thousand percent accurate. It's just like you said with the Gmail, and that's a part of the brand. He sent you a, he or she sent you an email with Gmail, you automatically a associated that and you didn't even, it, it, it just happens innately.

[00:25:33] Landen: If you can't invest, I think, what is it, donating $12 a year. So that's a dollar a month. Yeah. If you can't invest $12 a year for a special dona name, how is it that you can bring me leads

[00:25:46] Harry: now it's just you're not managing money well, is my first thought. It's like, yeah, you don't have money to spend this little amount, then I'm not investing in you.

[00:25:57] Harry: You

[00:25:57] Landen: may be really, really great at your, at your [00:26:00] thing, but you, you, you took away the opportunity. It's like, I always say with, I always give this analogy. Would you, would you date someone without looking at him? Would you buy a car without viewing it? Hundred

[00:26:14] Harry: percent. No. No, no.

[00:26:18] Landen: So that's how the decisions are being made constantly every day, and

[00:26:23] Harry: it's that first impression.

[00:26:26] Harry: A lot of times. Mm-hmm. And I, it is funny I'll look on LinkedIn mm-hmm. And I'll see a picture list profile. Yeah. That's one. I'll see someone who did a selfie where they're all blurry or they're, it's dark. Mm-hmm. And you can't really see their face. And that's sending a message. Yeah. That's telling me basically you don't care that much about your own self.

[00:26:55] Harry: Yeah. To, so chances of us doing, [00:27:00] you gotta, you gotta have some self care. Yeah. In life. Right. And it's yeah. This is, this is great stuff. What else would you suggest that, you said something about the stock video now? So stock video. Yeah. Talk to me about what that really means.

[00:27:16] Landen: Stock imagery, stock media, I would say, okay, especially photo is, can be really, really damaging to a business.

[00:27:26] Landen: If I come to your website and I see stocks, stocks, stocks, stock, and for your particular city, the question is, are you a real person that comes up? Who am I meeting? This lit, this scenario literally just happened to me a month ago. Okay. You are on LinkedIn. Like I'm on LinkedIn, and you get those solicitation emails from salespeople.

[00:27:48] Landen: That's always be closing people. Mm-hmm. And I took. What I would say are what most people would call two bad calls. I called them two learning calls. One of those learning [00:28:00] calls was a guy who kept sending me the same message. You know the message that this long drawn out message they send you and then they follow up with a message.

[00:28:07] Landen: I normally don't do this. Yes, you do. And so it's the next message. And then I finally responded, Hey, when can we set up a meeting? They respond. We set up the meeting. Then three new, three different people from that original person that sent the message. Come on a call. In my mind, I'm like, am I being catfished?

[00:28:26] Landen: I followed all the signs, the website, all stock imagery. Nope, no photos, no nothing of the people I'm doing business with. One of the people that's on the call, he has no image of his self, and it's just sales, sales, sales, sales, sales, sell, sell, sell, sales, sell, sell sales, all about them, all about them.

[00:28:43] Landen: At the end of that call, I'm like, what did I learn from this? But most business owners will say, I just wasted 15 minutes of my life because there was nothing in it. You don't even care about who I was as a person. That's, that's what I mean by the red flags, and that's how you can offset a person. It's every [00:29:00] interaction you really have to be conscious about how you want people to experience you.

[00:29:04] Harry: Wow. Yeah. And that is so true. So the stock images can be, a clue can be as to what's behind the door. Mm-hmm. Yeah. Interesting. Yeah, I was just actually, all right, so I'm gonna throw this one out there. I was thinking of putting up, I have this mm-hmm. Video that someone created with my voice, but the video is, so I have my voice in the background mm-hmm.

[00:29:32] Harry: As a voiceover for a video about. Serving and I, you know, selling is serving. Is that an okay idea? Is to have my voice, or is that kind of using stock imagery

[00:29:46] Landen: that's a little different. That's, would it throw me off to, to hammer home a message? No, because that's your voice and the message you created. I know it's authentically, I, I can suspect it's authentically from [00:30:00] you.

[00:30:01] Harry: Yeah. Okay.

[00:30:04] Landen: But that, I would believe that's created by you. If I'm experiencing you and you're giving me off the same vibes, then that's something totally different. But I, I do believe you have to work a lot harder when those, when those visuals, the content that you produce, don't connect. That's when you have to re have the 6, 7, 16 different touch points.

[00:30:24] Landen: A lot of times within my business, I really only have to touch a person one or two times. And make them, let them experience the transformations that they walk in a different path. And that's how you make people remember you.

[00:30:35] Harry: Hmm. Yeah. And that, that was true with us. It was like a immediate saw. The value that you were providing.

[00:30:43] Harry: Mm-hmm. Sincerity. Yeah. Good stuff. So Landon? Yes. What's, what would you say as far as the way you serve businesses? Who are you looking to help? What types of people would [00:31:00] be a good referral for your

[00:31:02] Landen: business? I would say the business owner that really wants to make an impact within his or her community.

[00:31:09] Landen: Event planners. Coaches, trainers that want to take their business to the next level where they wanna separate from the pack and stand out from everybody else. I know that sounds cliche, but they really, really wanna stand out from the, and just become a pillar of hope and success for the clients that they serve served

[00:31:32] Harry: and where it's beautiful.

[00:31:34] Harry: Where do you. I mean, do you work just in the Orlando area or where, where do you go for that as you chuckle?

[00:31:43] Landen: I'm chuckling because I literally, like, I have, I, I know this is audio. I don't mind video, but right now I would not put my face on video because I'm not shaving it. And I literally just got back from two and a half weeks of.

[00:31:57] Landen: Three events in North Raleigh, North Carolina. [00:32:00] So I do travel and help business owners create content that's specific only to their brand where it can't be replicated or duplicated, and that was phenomenal. One girl told me I captured transformations in real life. I was like, that's a great line.

[00:32:15] Harry: Yeah. Yes.

[00:32:17] Harry: You are capturing transformations in real life. I that is, maybe that will be showing up on your website. So where can people find more of land in Conner?

[00:32:28] Landen: I. You can find me on LinkedIn, Landon Connor, l a n d e n c o n n e r. My website, www impact branding.com or lo, always the direct contact phone number, (504) 905-2249.

[00:32:50] Landen: That's great

[00:32:50] Harry: stuff Landon. Super helpful today. I love the insight. I'm gonna start applying more of this stuff and think through about [00:33:00] my message, my brand from really from the business cards I hand out to the posts that I put out and you know, with your help, some of the photos that I use. So great stuff.

[00:33:12] Harry: Thank you so much for joining me and I appreciate you and keep doing the great work

[00:33:16] Landen: that you're doing. Thank you, Harry. It was super awesome being here. Thank you again. Okay, my

[00:33:21] Harry: friend.

[00:33:22] Thank you for listening to Sales Made Easy. If you found value in our conversations, please subscribe and leave a review. Our goal is to provide practical strategies for growing your business while staying true to your values. Remember, six. Success in sales is about serving your clients. Serve first and the selling will follow.

[00:33:48] We'll be back soon with more insights and inspiration. Until then, keep serving and providing value to others. Good things will happen.[00