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On this episode of Sales Made Easy, "Creating Unique Customer Experiences: Yvonne A Jones' Secrets to Exceptional Service" we dive into the inspiring journey of Yvonne A Jones. From starting her career as a secretary to becoming a successful online entrepreneur, Yvonne shares her valuable insights on the power of customer service and creating meaningful customer experiences.
Yvonne's transformation from an introverted individual who saw customer interactions as interruptions to someone who fell in love with customer service began when she attended customer service training. She realized the importance of making customers feel special and valued, a lesson she carried throughout her various roles in human resources and dealing with both internal and external customers. As Yvonne transitioned into the online world, she invested her time and money in learning about online marketing and social media. She became a founding member of the Global Social Media Managers Association and found her passion in helping others.
While initially providing her services for free, she eventually recognized the importance of turning her passion into a profitable business. Building strong relationships and trust with potential clients has been crucial to Yvonne's success. She emphasizes the significance of caring for people, understanding their needs, and supporting them in achieving their goals. Yvonne shares her practice of sending anniversary cards to customers as a personal and thoughtful gesture that leaves a lasting impression. Yvonne goes beyond cards and suggests sending other types of gestures such as birthday cards or small gifts catered to the recipient's preferences. These acts of thoughtfulness make clients feel special and appreciated.
In addition to sharing her insights on customer service and relationship building, Yvonne also highlights the importance of collaborating with peers and maintaining open lines of communication with clients between meetings. By providing value and creating positive experiences, Yvonne believes businesses can turn customers into ambassadors who promote their brand. We also learn about Yvonne's approach to sales, which focuses on bringing value and understanding the client's needs. She encourages a shift away from transactional thinking and towards a service mindset. Yvonne believes in "selling with dignity" and creating a strong emotional connection with clients.
Who is Yvonne A Jones?
Yvonne A. Jones is The Relationship Building Strategist & Coach, Best-Selling Author, International Speaker and Podcast Host of "Building Profitable Relationships."
Yvonne provides mature women business owners and professionals with a comprehensive solution to boost their profits without the need to become marketing experts. Utilizing her Profitable Relationship Building framework, Yvonne empowers her clients to increase their income and impact by developing and nurturing relationships paving the way for an efficient and thriving businesses.
Yvonne's unwavering commitment to exceptional customer service and the customer experience has garnered her recognition on HuffingtonPost.com as one of the "Top 100 Most Social Customer Service Pros on Twitter to Follow" and on GetApp.com as "One of the Top 15 Most Influential Customer Service Experts to Follow on Twitter." In 2018, 2021, and 2023, Alignable honored Yvonne as Small Business Person of the Year for her areas.
Yvonne treasures her Florida lifestyle, which provides her with the opportunity to embrace her passion for gardening and immerse herself in the vibrant beauty and diversity of flowers and shrubs that surround her.
Living by her mantra, "Focus on relationships; the money will follow," Yvonne A. Jones demonstrates heartfelt and genuine dedication to her clients, inspiring them to cultivate meaningful connections and achieve lasting success.
Yvonne A Jones
Personal Business Coach/Relationship Marketing Strategist/
Founder of 50 and Wiser Coaching
http://fb.com/50andwisermentoring
http://facebook.com/SocialMediaandCustomerService
Connect : http://linkedin.com/in/yvonneajones
Follow me: http://twitter.com/YvonneAJones
Are you a woman 50 and Wiser? You're invited to join my
Community on Facebook: 50 and Wiser Community:
https://www.Facebook.com/groups/50andWiserCommunity
Thank you for checking out the Sales Made Easy podcast brought to you by Selling With Dignity.
I'm your host Harry Spaight and bring to you some 25+ years of sales and sales leadership experience in the hyper-competitive arena of office technology sales. I will be chatting with business owners and sales leaders that share their insights about growing their businesses and topics that will be of value. I will sprinkle in a little humor where we can fit it in because life is too short not to have a few laughs along the way.
Look for me on LinkedIn at https://www.linkedin.com/in/harryspaight/ and you can download a few chapters of Selling With Dignity here: https://sellingwithdignity.com/the-book/
Hey, everyone. Welcome to the podcast we're in for a great
Speaker:conversation today with Ivan A. Jones.
Speaker:Yvonne and I have known each other for a few years now, and
Speaker:she really brings the value to her community. And I
Speaker:just wanted to chat with her a little bit to figure out what makes
Speaker:this woman tick and why she brings so much value to
Speaker:others and we have a lot in common. So I'm excited about having
Speaker:this conversation. But just to give you a little background, she
Speaker:is known as the relationship building strategist. She's
Speaker:a coach. She's a best selling author, international
Speaker:speaker, a podcast host, of building
Speaker:profitable relationships. So, Yvonne, welcome
Speaker:to the Sales Made Easy podcast. Thank you so much for
Speaker:having me, Harry. I have been waiting for this moment, so I'm
Speaker:pretty excited. Oh, Jira, so
Speaker:welcome. It's great to have you here. So, Yvonne,
Speaker:you, as I mentioned, bring a ton of value to your community.
Speaker:I've sat in on some meetings over the years, and you just seem
Speaker:to really care about people. I'm curious as to what it
Speaker:is that you're doing today to help serve humanity?
Speaker:Ah, that is such a huge question. But I'm
Speaker:gonna limit it to the business side because there are different parts
Speaker:like all of us. You know, we have different parts. We have our spiritual
Speaker:side. We have our business side. So I'm gonna limit this part
Speaker:to the business side. And, essentially,
Speaker:what I do, Harry, is to help
Speaker:women especially, but solopreneurs,
Speaker:entrepreneurs to understand and appreciate
Speaker:that they can have a business that grows.
Speaker:They can have a business that may that makes an impact.
Speaker:By building those profitable relationships. And I call them
Speaker:profitable, and profitable doesn't necessarily mean money,
Speaker:cash, It's just healthy relationships,
Speaker:relationships that move forward. It could be relationships with your peers.
Speaker:But, essentially, for me, I start with your clients,
Speaker:your customers, building those relationships. And
Speaker:then we wanna have relationships like you and I have relationships among peer
Speaker:between peers that we can support each other with
Speaker:an abundance mindset that there's
Speaker:enough in the world to go around for every 1 of us.
Speaker:Yeah. I love it. It you definitely speak by
Speaker:language on that. So 1 of the things
Speaker:that you focus on is
Speaker:your mantra, which is focus on relationships.
Speaker:The money will follow. A lot of
Speaker:people get stressed over the money. How have you
Speaker:managed to just really focus on the relationships
Speaker:and not at on the money?
Speaker:It's a part, I would say, it's a part of who
Speaker:I am. And, you know, Harry, we can take
Speaker:sometimes we can take those things to the extreme.
Speaker:And what I mean by that is when I first came online, I walked away
Speaker:from corporate America in 2006.
Speaker:For 2 years, I had an offline business,
Speaker:had formed a corporation and had an offline business, and then I dissolved
Speaker:that. And in 2000 in NAT. I came online. And
Speaker:I spent a lot a tremendous amount of money learning the online
Speaker:world, online marketing, article art with mark with market.
Speaker:In social media marketing. I was a founding member later on of
Speaker:the Global Social Media Managers Association.
Speaker:And things like that. But I was so bent
Speaker:on helping that I wasn't
Speaker:charging for a long time. And I
Speaker:realized that, you know, if I'm not making
Speaker:money, then it's not a business. It's a hobby. So I had
Speaker:to change my thought process on that.
Speaker:Nonetheless, What I found over the years is
Speaker:that as I focus more on building those
Speaker:relationships with people, potential clients,
Speaker:potential well, we can call them prospects. In the selling
Speaker:world, they call them prospects. I view them as people because
Speaker:I believe, essentially, we are in the human to human. We're in the people
Speaker:business. And I found that as I've built those
Speaker:relationships, focused on people, caring for people, building their
Speaker:trust because trust is so very important. I
Speaker:people not only asked to work with me, but they
Speaker:referred other people to me because they
Speaker:didn't feel as if I was trying to push my
Speaker:services on them. I allowed them to get to know me
Speaker:as I got to know them and discover how
Speaker:I could support them? What was it they were they needed? Where were they
Speaker:where where did they want to go, and how could I support
Speaker:them along the way of getting there? Yeah. That's
Speaker:beautiful. And so in the in the early years, you you
Speaker:mentioned that you struggled with you know, figuring
Speaker:out how you're going to get paid. And, you know, you're right. If you didn't
Speaker:eventually charge for people, it would have been a very expensive
Speaker:hobby. Yeah. Right? And a lot of people were in those are are
Speaker:in those shoes today. So what recommendations
Speaker:would you make for them to actually
Speaker:grow a business versus growing a hobby because that's really what
Speaker:they wanna do. Yes.
Speaker:And, you know, it's a mindset shift.
Speaker:At the same time, it does not mean that you are gonna be
Speaker:focusing on the money. Just as my manager
Speaker:says, focus on relationships. So I would encourage
Speaker:them. And what I do encourage build those
Speaker:relationships. Find out find out what people need.
Speaker:How can you support them? How can you help them? Allow them
Speaker:to learn how to trust you because there's no
Speaker:relationship if there's no trust.
Speaker:And even if you get a customer
Speaker:even if you get customers, even if you get however you
Speaker:define them, clients, and they're not able to
Speaker:trust you. And they're coming to you because you either pressured them or
Speaker:they bought into your sales strategies.
Speaker:And they discover you're not authentic. You're not acting
Speaker:in integrity. You're not their kind of person.
Speaker:They're gonna leave. They may finish whatever program they say
Speaker:perch from you, but they're not gonna come back and they're not gonna refer all
Speaker:the people to you. Because the truth, Harry, is that
Speaker:until your clients or
Speaker:your customers are emotionally connected with you,
Speaker:you don't have a loyal customer. What you may have is
Speaker:a onetime transaction. And none of us who are in
Speaker:business and want to stay in business,
Speaker:want to focus on transactions because it becomes harder.
Speaker:If every time we with a launch in a
Speaker:program, launching a product. We have to go through the
Speaker:whole process of starting from
Speaker:scratch, it makes it harder. Whereas if we have built
Speaker:relationships, then we have a foundation on which to build. We can
Speaker:reach out to those people. And some of those people may have
Speaker:stopped working with us because they reached to their peak
Speaker:or they got they they got to the point where they needed to get
Speaker:to. But they because we have built that relationship with
Speaker:them even after they have left us, as clients.
Speaker:Then the relationship continues, and they had such a great
Speaker:experience, their journey was 1 that
Speaker:was so fulfilling. They enjoyed the journey, the
Speaker:touch points along the journey, that they're willing to
Speaker:be our ambassadors. They're willing to share
Speaker:what they the the knowledge that they have of us or essentially
Speaker:just share us with other people. Yeah.
Speaker:It's it's so true. I mean, you can
Speaker:you're gonna have clients for life. Right? They may not they
Speaker:may outgrow what your services are, but you
Speaker:know, as time progresses, maybe you have something different to
Speaker:offer. Mhmm. And then because of the relationship, they come
Speaker:back So, yeah, it's just
Speaker:it's the great way to be in. You are special at this. I think part
Speaker:of it is because you have this incredible background
Speaker:in customer service, you were telling me earlier in the green
Speaker:room, so to speak, that you said that you are great
Speaker:at solving customer challenges
Speaker:in in corporate America and people
Speaker:were telling you to watch the clock because you're spending too much time with people.
Speaker:So how do you how did you bring some of those straits
Speaker:over to your own business. Well, I tell you that
Speaker:that actually started a long time ago my very
Speaker:first job right out of high school. In
Speaker:fact, 6 weeks after graduating from high school at the age of
Speaker:16, I was hired based on my typing
Speaker:and secretarial skills even for my
Speaker:results that came came back from England and all the fancy
Speaker:things in the Caribbean. I was hired,
Speaker:and I was an introvert, Harry. I wasn't shy
Speaker:because that but I was an introvert. And for me, I was hired
Speaker:to do the secretarial side. I wanted to just sit at my typewriter
Speaker:because it was a typewriter in those days and just do my work. And I
Speaker:didn't wanna be bothered. But a part of my job
Speaker:was that when the counter staff in the foreign exchange department,
Speaker:when they were busy, if I was required to go up to the
Speaker:counter and assist customers who walked into the bank in that department.
Speaker:And every time I did that, I viewed it viewed it as an
Speaker:interruption of my day. Now I knew
Speaker:I had to change my attitude, but I didn't know what to do. I didn't
Speaker:know how to do it. And I didn't wanna go and tell my department
Speaker:ahead that, you know, I really don't like doing this. As
Speaker:it turns out, 3 months after I was hired at the bank,
Speaker:they sent a bunch of us, about 12 of us, to
Speaker:an external customer service training. And, Harry,
Speaker:at the age of 16, I fell in love with customer service.
Speaker:Because as I listened in the training
Speaker:to they contrasted how people are treated by certain
Speaker:organizations and how they want to be treated. People
Speaker:want to feel special.
Speaker:I was it was like a transformation for me in my mind,
Speaker:and it actually transformed me as a person because
Speaker:Yes. I was still an introvert, but it no longer I no
Speaker:longer viewed the customers as an
Speaker:interruption in my and I couldn't wait back to get to work wait to get
Speaker:back to work to put this in to apply this.
Speaker:And I just wanna share my very first text experience. I had
Speaker:2 in in the first week, but 1 of them I'll just share
Speaker:that I remember this petite, very attractive and
Speaker:very dignified lady came in, and she obviously knew
Speaker:where she was what she was doing coming in the bank to do.
Speaker:And I could see the other people are busy. So I walked up, we got
Speaker:to the counter at the same time. It was Monday morning. I
Speaker:said, good morning. How may I help you? Of all smiles and everything. You
Speaker:know? And I could see the flicker of surprise in her eyes
Speaker:that, you know, that she was greeted so warmly and
Speaker:especially on a Monday morning. And
Speaker:Harry as you know, once I said that and I
Speaker:acknowledged her, she relaxed. Her voice
Speaker:became less tilted. She relaxed We
Speaker:something we said to each I said to her she said to me, we
Speaker:laughed about it, and then she her transaction
Speaker:was complete. And she went on her day.
Speaker:That made that's that just validated
Speaker:what I had learned. People want to know
Speaker:that they are special to you as the business.
Speaker:They're special. They wanna be valued. Mary Kay Ash taught
Speaker:her consultants that imagine that
Speaker:every woman wears an invisible sign around her neck that says, make me
Speaker:feel special. Mhmm. And that's that's been my
Speaker:mantra. So when I moved from the bank in into another
Speaker:international company, Nestle, And over the years
Speaker:promoted to more training and so on and human resources,
Speaker:that served me well because I was able to take those
Speaker:skills and transfer them to dealing with internal
Speaker:and external customers. Internal customers will be employees
Speaker:at different levels. From the hourly the cashier's hourly paid, the
Speaker:monthly paid to the man middle and upper management, and then the
Speaker:vendors that we had to deal with from from the outside.
Speaker:So all along, customer the
Speaker:customer has been
Speaker:very important to me, and customer service has been important.
Speaker:But the thing is, Harry, now we have to standard customer
Speaker:service is the foundation. But what is gonna
Speaker:distinguish companies now, businesses now, even if
Speaker:you're a business of 1, is the experience
Speaker:that you create for your customer along
Speaker:their journey with you. Yeah. So good. I
Speaker:mean, I can just hear it in your voice about the passion
Speaker:that you had and have for people and I love
Speaker:that Mary Kay and I make each woman feel special.
Speaker:And, you know, bringing that over into your own business,
Speaker:it's funny how people will say things like, oh, it's such a
Speaker:competitive market. It's so tough out there and so forth.
Speaker:But so few are doing what you just described.
Speaker:It's a huge opportunity. It's like how many Uber
Speaker:drivers are there And you have those that get
Speaker:5 stars. They have the following. They get the callbacks
Speaker:because they just treat their clients like real
Speaker:people, and they're positive and so forth. So what do
Speaker:you say to people when they say the things that are
Speaker:negative I mean, because you know. Right? You can easily separate
Speaker:yourself from the competition just by being
Speaker:Yvonne a Jones and doing her thing with customer
Speaker:service? What's your thought? Yeah. What I would say to
Speaker:them is, in fact, I have said it, and I can distinctly remember 1
Speaker:conversation I had with someone. And she said to
Speaker:me, She's been online quite a while,
Speaker:and I don't know if she considers herself a coach, but I know she works
Speaker:with a lot of people. And, essentially, she her
Speaker:thought was that, I never I never thought
Speaker:about nurturing relationships. Because I know I can just run a
Speaker:Facebook ad and get more customers. And I thought
Speaker:I thought, what isn't the costing you when you
Speaker:run a Facebook ad? What if
Speaker:you nurture those relationships
Speaker:So instead of viewing them as trend as a transaction,
Speaker:you view them as
Speaker:where you're gonna nurture that relationship, where relationship
Speaker:building process, instead of every
Speaker:time you launch something. You have to run Facebook ads. And she
Speaker:was like, well, she actually turned it back on me. And she said, Valle Von
Speaker:says, you know, you need to educate us.
Speaker:Yeah. I mean, because money, it's like the shortcut.
Speaker:Right? So in sales, people will say, let
Speaker:me just cut to the chase. Mhmm. And they wanna find out if
Speaker:I'm interested or not. Without
Speaker:without any love. Let's just leave it that way. Right? So
Speaker:I get I get a message or I get a call. Let me cut right
Speaker:to the chase. Well, there's no nurturing. There's no
Speaker:making me feel special. It's I either have a
Speaker:dollar sign on me or not. If I have dialer signs,
Speaker:you're gonna treat me nice. If I don't, then you're gonna move on. And
Speaker:that's so clear the way people who are
Speaker:just buying the business versus nurturing the
Speaker:business. Yeah. If you don't have a dollar sign, you're not worthy.
Speaker:Yeah. That's that's how you feel. Right? Doesn't it? Yeah. Exactly. Getting that
Speaker:way. Yep. Totally. And so people, I think,
Speaker:missed the mark on that where
Speaker:they they just look at the customer as a
Speaker:customer, and there's a big difference between customers
Speaker:and clients, where the
Speaker:customer is someone that does the transaction
Speaker:And then the client is, like, the financial planning
Speaker:where you've got a lot invested, and I know for a
Speaker:fact that you are dealing with your clients as
Speaker:clients. Oh, yeah. I love I love my
Speaker:clients. I love my clients. And, you know, if you tell me why are
Speaker:you why are you so concerned about her client? I said, because they're important to
Speaker:me. They're important to me. I don't mean that I'm gonna
Speaker:take on their you know, everything for them, but I'm
Speaker:concerned about them. You look out for you, and it's
Speaker:it's you know, Harry, people may think that it's
Speaker:hard, but it's pretty simple. Being observant
Speaker:on social media, looking out for what your your
Speaker:clients are posting on social media.
Speaker:They may not tell you that they weren't well. You may not hear from them
Speaker:that they had a relative who was ill or something, but they post it on
Speaker:social media. Take a look. Keep keep your keep tabs
Speaker:on on them. It's and then you can seize this
Speaker:opportunity. Write a handwritten card. Send a
Speaker:card to the person's you can send a message if
Speaker:you wanna do it faster. Send a text. However, the person prefers to be
Speaker:communicated with. But I can tell you And you may
Speaker:know this yourself. There's extreme value in sending a
Speaker:handwritten card because not a lot of people are doing it.
Speaker:So when you can stand out by someone getting a handwritten card
Speaker:in the mail from you, but paying attention to what's on social
Speaker:media. How can you support them if they had
Speaker:gotten gotten received an award or something could happen?
Speaker:You know, Elevate them. Congratulate
Speaker:them. Make them feel special. Make them feel you don't have to say
Speaker:my client. This is my client that I hate like that act you know, when
Speaker:you ways you do things like that. But just to
Speaker:recognize them, you know, they know they're your clients and you
Speaker:know they're the okay. You don't have to let everybody say my client is that
Speaker:unless they give you permission. Right. If they give you permission,
Speaker:fine. But, you know, Just show empathy.
Speaker:Communicate, if we're doing emails, make it
Speaker:personalized, right, at far as you address them by
Speaker:name. If you have a lot of people, then you can send an individual email.
Speaker:That would be difficult. But at least make sure
Speaker:You're not writing dear member. You're writing dear so and so. Because
Speaker:-- Mhmm. -- technology is such now that you can adjust it.
Speaker:To make those things, but show empathy. Build rapport in 1 on
Speaker:1 conversations. Show that you really care. And
Speaker:don't get you set your boundaries, of course, so that if
Speaker:people are messaging you at 11:00 in the night, then you can
Speaker:choose not to respond to them because you wanna set those boundaries.
Speaker:But at same time, the next morning, acknowledge that you
Speaker:received it and whatever it is they wanted, but show them that
Speaker:they are special to you. Yes.
Speaker:I I have never related to related to the feeling where
Speaker:that, oh, I don't want my my my customer or my client to
Speaker:feel that they are so special, I don't want to lose them. That's not the
Speaker:point. While they're your customer, while they're your client,
Speaker:create memorable experiences for them. And what I mean
Speaker:by memorable experiences is that while them,
Speaker:in simple ways, Give me an example.
Speaker:Okay. An example of wowing. Let me let me just
Speaker:go with a simple 1. I mentioned 1 before. Yep.
Speaker:Say anniversaries. You know Harry, how many times I have
Speaker:sent anniversary cards to customers? And I started this way back
Speaker:when I was a still in corporate America and left
Speaker:corporate and was a skin skin care
Speaker:and image consultant. I still do it to this
Speaker:day. Send something a card that unexpected,
Speaker:like anniversary. I note anniversary dates.
Speaker:And People don't remember that I asked them.
Speaker:And when they get a card from me, he said, wow, you're the only person
Speaker:who remembered my anniversary this year.
Speaker:It's so, so simple, but it
Speaker:means so much. I don't send birthday cards. There are
Speaker:certain people authors send birthday cards. Send
Speaker:a send a card. Yeah. Send a getwell card. Send
Speaker:something It's this simple. And yet it can wow them
Speaker:because you are maybe the only 1 doing it. If you know somebody's in
Speaker:your client is in the but they'll have someone. It's not so hard
Speaker:if they're in an area where you can send them AAA little potted
Speaker:plant or a little plant or a basket. Send something. It doesn't have
Speaker:to be woo hoo. It can be Starbucks card. Every
Speaker:now and again, you're just saying if you know they like Starbucks, Hey. Thinking
Speaker:about you. Just thought you'd love an extra cup of Starbucks. Simple
Speaker:as that. Yeah. No wonder people love you, Yvonne. This is so
Speaker:great. I mean, there are people that are really, really good at this,
Speaker:and then there are people that are mediocre, then there are people that are just
Speaker:not good, which is where I fall in.
Speaker:So do you have recommendations for people who
Speaker:who may not think like this with the cart
Speaker:or with the gifts. It's just what
Speaker:comes to mind for those people? What what do you tell your client
Speaker:when they raise the question like I just raised. You're
Speaker:gonna be tough with me. I'm afraid. I'm afraid. Be tough
Speaker:with me. No. I'm not gonna be tough with you because it's not hard.
Speaker:Keep the lines of communication open. It's
Speaker:not just about when you meet those 2 times a month.
Speaker:If if if that's how you're working with it. If you're a coach, for example,
Speaker:and you're meeting 2 times a month, what happens in between them? Do you keep
Speaker:in touch between them, between those
Speaker:times. I recently had a client
Speaker:say that this is
Speaker:the best mastermind. This is
Speaker:the best she has ever been in.
Speaker:My clients to hear from me in between. It may
Speaker:simply be a a little text on
Speaker:WhatsApp, sharing a quote, or a little tip that I saw
Speaker:or something like that. That's talking about going
Speaker:the extra mile as well. And some
Speaker:people say, oh, I don't wanna go the extra mile. It's too much work.
Speaker:But it doesn't mean you have to do, as I say, gigantic things.
Speaker:It's just simple things that show that you care, that don't follow
Speaker:the okay. This is our this is our strategy. This is how we're working
Speaker:with each other. Go out outside of that a little
Speaker:bit sometimes and do something extra. Make
Speaker:people feel valued. It's a need that we
Speaker:have. We want to know that we are valued. And if we
Speaker:can fill that need for our clients, we
Speaker:are building that connection, that emotional
Speaker:connection so that they stay loyal.
Speaker:And they love us. Yep. We're not
Speaker:perfect. We're gonna make mistakes. And if we make a mistake or we said,
Speaker:something that we wish we hadn't apologize. Be authentic.
Speaker:It's like 1 of my favorite quotes
Speaker:is that our customers don't expect us to be
Speaker:perfect, but they expect us to fix it when
Speaker:something goes wrong. Mhmm. So we aren't perfect. We're gonna
Speaker:make mistakes, but own up to it. Don't try to cover it
Speaker:over. And -- Or or blame
Speaker:somebody else. Or that's even worse. Correct.
Speaker:Alright. I've gotta ask this question because I know it's 1 that you were you
Speaker:were gonna have some fun with. It's how does
Speaker:Ivaan a Jones feel about sales.
Speaker:I heard something about a love hate relationship earlier.
Speaker:So can you tell me what this is all about?
Speaker:Yes, Harry. I do have a love hate relationship,
Speaker:and that is why I think I can connect with some my
Speaker:clients so well because they wish they could
Speaker:just do their thing without having to do any
Speaker:sales. True. Yet
Speaker:I have learned to tamper
Speaker:the need for sales in the regular
Speaker:sales away. That was something I had to
Speaker:learn. That don't focus on the sale.
Speaker:Focus on bringing value. And
Speaker:finding out focus on the other person, the client.
Speaker:Because the client already has you know, Harry, you are the king of
Speaker:sales. The the client already has
Speaker:their preconceived ideas. And a lot of times, the client
Speaker:is thinking, I don't wanna buy. I don't want anything.
Speaker:So if you're gonna go with the idea I'm gonna
Speaker:sell, they can sense it. And just like you said,
Speaker:they feel like they have a dollar sign on there. But if you show
Speaker:them that you want to understand, you're willing to listen, listen
Speaker:to them, find out what it is they need, then you
Speaker:reframe that. What you have to show that what
Speaker:you have to offer will feel the need that they
Speaker:already have then you don't have to sell.
Speaker:It took me quite a while, quite a long time to appreciate
Speaker:that shift in thinking. Yeah. It's
Speaker:beautiful. I mean, it's so aligned with selling with dignity. It's like you
Speaker:could have written a book. It's just exactly how I feel. And
Speaker:even though you might look at me as, like, I know, I still have the
Speaker:same feelings. I still am the anti salesperson
Speaker:that doesn't like sales, so to
Speaker:speak. I'd rather just serve, but sometimes you have
Speaker:to I mean, when you look at it with a service
Speaker:mindset that you're providing value and asking for the business,
Speaker:it's what I've done over the years and something that's helped me
Speaker:since I sold the higher ticket item in corporate is could
Speaker:say this may not be for you right now,
Speaker:and it took the pressure off. And so I was still
Speaker:building the relationship for the future, And so that's
Speaker:just carried over at my own business. It's that that same thinking. It's
Speaker:like, it may not be for people right now. That's okay. I'm still gonna be
Speaker:nice and still serve you. And then when you're ready, you'll let me know.
Speaker:Does that frame the way you are? Yes. And I love
Speaker:your book, Selling With Dignity. And that 1 of my core
Speaker:values, dignity. Wow. So that resonates with
Speaker:me very much. Yeah. Well, there's so much of what you said that
Speaker:resonates me. This has been a real treat, Yvonne.
Speaker:Where can people find more of your smiling, charming
Speaker:face and your wonderful personality a great insight.
Speaker:Oh, Harry, thank you so much. You know, I was
Speaker:supposed to prepare heard with this because I have a
Speaker:long URL that I was supposed to have shortened. But
Speaker:may I give that to you later on? Yeah. Well, you put it in the
Speaker:show notes. Yes. Thank you. I will give that to you
Speaker:because I should have had it ready. Oh, no. That's
Speaker:alright. So it's Yvonne a Jones. Are you and you're on
Speaker:LinkedIn? You're very active on LinkedIn. I'm I it on LinkedIn.
Speaker:My website is 50, the number 50 AND,
Speaker:Weiser Coaching dot com. 50 and Weiser Coaching dot
Speaker:com. And I'm on all the platforms as Ivaan
Speaker:a Jones dot com. I do have a podcast too with the
Speaker:building profitable relationships podcast. Which is on my
Speaker:YouTube channel. Again, Yvonne at
Speaker:YouTube dot com, Yvonne Adjones. It's also on Spotify,
Speaker:but it's right there on YouTube as well. Right. So we'll get all
Speaker:those links if you want, and we could just plug them right into the show
Speaker:notes. So thank you so much for joining me on the sales made
Speaker:easy podcast, for all you listeners out there, you
Speaker:we need to follow Yvonne's
Speaker:her, let's say, her path of customer service
Speaker:and client service, the way she treats people, that will bring in more
Speaker:business, great referrals, and so forth. So Thanks again, Yvonne. We'll
Speaker:talk to you real soon. Thank you for having me, Harry. I
