How to use Twitter to Build Relationships

Samantha Kelly [00:00:00]:

I mean, that is like, the sales that I got from doing the right thing. I remember, you know, going to an elderly couple, and I knew they were better off stain with the package they were on. Mhmm. And so I actually after cup of tea and apple tart, I actually said, you know what, guys? I think you're better off staying where you are. And I knew I was gonna lose the sale, and I really needed the sale. And they were like, oh, okay. Really? And that's very nice here. So I left my card, by the end of the driveway, which was it was a farmhouse -- Yeah. -- I've got a call from them saying their niece wanted to change. So I still got the sale.

Harry Spaight [00:01:05]:

ladies and gentlemen. And with us today, we have the tweeting goddess of all people coming live from the country of Ireland. Yay. So Samantha Kelly is joining us, and we are going to talk a little bit today about LinkedIn and Twitter and just exactly what a tweeting goddess does. So Samantha Kelly, welcome to the sales made easy podcast, what is the good word?

Samantha Kelly [00:01:33]:

Oh, thank you so much, Cherry, and thank you for having me. And hi, everybody. I am Samantha Kelly. I'm based in Ireland, as you said. I'm tweeting Goddess was really a name that I came up with 10 years ago because my first business was funky goddess. So my first business was how I entered into the whole world of social media and Twitter in particular So I'll just go back and just like, I was a lone parent on social welfare. My father had just passed away. My marriage had just broken up, and I had 2 young girls. And what happened was I was at that stage, you know, when you lose someone, you kinda start thinking of life differently, and I started thinking, do you know life's too short? And then what have I done with my life? You know, that can't you start thinking about your own life and what you've done. So that's what I started doing, and Then my daughter I don't know if people listening might have daughters, but they she came to that awkward milestone. She was only 11 of her first period, So I was like, oh, the porting. So I went running to the shop to get her some kind of set or welcome to womanhood type thing gift. And I was in the supermarket island. There were no beginner sets. There was no gift. Nothing. And I was like, why? Why is there no and I said, I can't be the only mom that is thinking like I am. So I just there and then decided I said that I went to hang on. I have no money. I can't start a business, but then I just went, ah, so it's probably my dad really because he was a bit of an entrepreneur himself. bring my dad up above, give me the idea. So I just said, right, I'll do it. So I created this gift box called it funky goddess because I wanted the whole woman thing, powerful goddess type. image and then also the funky for the young girls. And so that's how I came up with the name. And then I trademarked it and all of that, and I just put together now I had no money As I said, so there's a show over here called dragon's den. It's like Shark Tank. So I applied for that show, and I ended up on that show. So that's really where my journey began. But before I went on that show, I did get a little loan off my mom, you know, and I just got the basics I need to put the product together. So it was so successful. But mostly because it was such a taboo, over here. It was like, did she say the word, period? You know? So it was, like, really. So my sister put me on Twitter And I was like, what do I do with this? I barely had a Facebook account. And she was like, oh, you can promote your business. And so what I started doing was I started you know, finding people like me that were in business, started following people. When the kids were in bed, you know, that's actually the busiest time on Twitter. and on most social media platforms because the kids were in bed. I started I was lonely. And I was in my pajamas, and I just started building relate. I didn't know building relationships. I thought I was just talking to people. So so people wanted to talk to me as well because of what I was doing. So that's really where it started my whole journey into Twitter.

Harry Spaight [00:04:26]:

So thank you to the eleven year old daughter to getting you started as an entrepreneur.

Samantha Kelly [00:04:32]:

Yeah. Yep. That's great. It is. It's great. And she's 23 now, and she has a little baby. So I'm a grandmother now. So -- Oh my goodness. It's it's crazy. Yeah. Yeah. So world turns is just it's a great story, and I can always thank her. And

Harry Spaight [00:04:48]:

yeah. So you've gotten so you went from where you were at the time when you started your entrepreneurial

Samantha Kelly [00:04:54]:

journey? Or -- No. Because I had my other daughter is hard of hearing, so she would have had a lot of appointments speech therapy and stuff. So I no. I was on social welfare. I was relying on social welfare at the time. But I knew like, I remember what you See, that's another milestone that was coming up. So my father passed away. marriage had broken up, but then my daughter was about she was only 4. She was about to start school. So I was thinking, well, what am I gonna do now when she's in school? So I was already thinking, what am I gonna do? What am I gonna do? And I knew I was really good at customer service. really good with sales, really good with people. And I think that is a key thing. So if anyone's listening today that is not good with people, you might not do so well on Twitter and LinkedIn. Okay? So it is really important. You know, if you're an idiot offline, you're gonna be an idiot online. Like so You know, it's really important to to you do have to have a certain personality. Like, I've seen many companies, you know, and they say, I should a web designer can do the social media. No. Web designers and people behind the scenes and check. They usually like to be on their own. They usually don't like to be doing marketing. So it's a totally different skill set. So that's these are all things I've learned, by the way. I I I didn't know any of this.

Harry Spaight [00:06:11]:

You learned that. Yeah. It's like when you jump in. Right? You start to learn and if you stick with it. So you've yeah. And I really your story is so inspiring. I mean, we could go for on and just talk about the story about coming off of the social welfare and starting a business and then becoming the you know, an entrepreneur and doing well and then starting another business. So, yeah, it's good stuff. It's funny

Samantha Kelly [00:06:38]:

because I didn't know I had that kind of a mindset I didn't even know what I was I knew I was good at sales and customer service, but I didn't know I I I had a natural ability for Twitter because it's short form text. And and even someone mentioned to me recently that when I write articles, I write them like tweets. I was like, what? Do I? But it was funny because, you know, you mentioned, you know, like, starting a business and stuff. And it is scary, but You know, I just jumped in, and and that's exactly what what you have to do is kind of, you know what? Just do it and try it. You know what? What's the worst that can happen? And I've had several businesses, and I've actually sold them. So I sold 3 startups since I sold 1st business. And, you know, I'm really good at building up communities and building up and then

Harry Spaight [00:07:28]:

passing them on. So I didn't even know I had that super fair, so Yeah. That's just so awesome. So let's talk a little bit about this Twitter thing. So just I'm pretty familiar with LinkedIn and not I know a lot of the audience that listens to this podcast, I believe, comes from LinkedIn, would love to get some more people from Twitter. I went into Twitter thinking, fearing a lot of negativity that it was a cesspool, a lot of argument, and name calling. And I went, you know what? There's good people everywhere. I'm gonna find the good people, and that's when I started to get into Twitter and started looking for good people. And I I I see you shaking nodding your head approvingly, so talk to me about that.

Samantha Kelly [00:08:15]:

Yeah. Yeah. Okay. Well, first of all, just to to to show you, people like, Twitter is the most under estimated platform, a misunderstood platform out there. And I'm just lucky, I guess, that I'd show but I didn't even show Twitter chose me as my niche. You know? Because there's so many social media experts out there. There's so many marketing experts, but Can you name many Twitter experts? Like, it's really difficult to name a few Twitter experts. So What I did was when I sold Funkigadis, I sold Funkigadis, what had happened was a hotel locally had approached me and said, oh, you come in and teach us this Twitter thing because we don't get it, but we know our audience are there because the the demographic would be aged 35 to 50 5 and the highest growing demographic are the over 55. So, like, I'm 52. So, you know, I was right in the right area. But, you know, for the hotel, like, you know, a lot of people retired would go a little hotel breaks and stuff. So they wanted to reach them, those people. So they came I I went in. They went and I showed them everything. They went, you know what? Would you not just do it for us and run our account? And I was like, oh, and that's when tweeting goddess was born. That was I said, oh, this is a new business. I could actually turn this into a business. So so they were willing to pay me. I don't even know how much to charge them. they were willing to pay me to to run the account. So I did, and their clicks to sale went up 15%. So the the head office of the hotel group called them and said, how did your clicks to sales go up so so much? And they they said, well, we have Samantha on the account. That's why. But the point I'm making there is even the hotel, the marketing department didn't understand Twitter. So it's a really common misconception Like, if you see the media and they say, oh, and this tweet was put out by people, and they'll have it on the background, it's always a negative tweet. it's never a positive tweet. Like, have you ever seen the put of a tweet that's a really nice, fluffy, positive, inspiring tweet? No. I haven't. Now in saying that during the pandemic, I remember I had all of these followers and I remember thinking how can I do something because we all felt so helped during the pandemic. I felt, how can I use this for good, this Twitter for good? So I just did a tweet. And I said, look. If yourself is latent, you know, let me help you and connect you with other people who are self isolating. Let's connect with each other, and it went viral. And I ended up on the news that night. I ended up on euro news, BBC, I was like, what? Because it captured the imagination and the mood of the people at the time. They all wanted to do something. So it created a whole movement of a hashtag called self isolation help, and people would say, like, there was one woman she had a son who was disabled and he needed adult nappies. And she was like, I'm afraid to go out of the house, to And so so a guy on Twitter said, I'll come. I'll get them for you, and he brought her up loads of other stuff, not just the nappies. You know? So it really created a movement, and another journalist ran with it, it got bigger and bigger. So So the thing about Twitter is there are really good people on Twitter because remember the reason I went on Twitter. Okay. It was to promote my business, but I was also lonely. So I started finding people like me who wanted to communicate with others, but maybe couldn't leave the house. Maybe, you know, we're caring for someone And and we all know people. We that care for other people, maybe a relative, a child, or, you know, so and I remember I was caring for my daughter at the time too. So Not that she needed much caring, you know, really compared to others. But, you know, so people on Twitter would be professional, urban. There are communities of business owners particular, authors, artists, health care, education. Like, there's so many communities. Art, like, the like, musicians. There's communities everything. If you put kite surfing into search on Twitter, you'll find loads of kite servers. You know? So it's just powerful, and I just saw the magic of storytelling as well. And you being in sales, you can understand the magic of storytelling and us Irish were good storytellers. You know? And what my dad was for sure. And I remember when I had that first business, I said, I wonder if I got stories from people who came to that awkward milestone, what it was like for them or whatever, and then I had a friend. And he was a widower, and he had three girls Like, when his wife passed away, he had 3 young girls. So he had to do all the shopping and, you know, going in to ask for the the the products and you know, he had to do a lot. He had no choice. Right. Yeah. And he was he was a poe he is a post and a good friend of mine. So I asked him, would he write about you know, what it was like for him as a lone father, a widower with 3 young girls coming to the awkward milestone, and because he was opposed, he wrote it beautifully. And so I put it on my website as a blog, and that's the day that it really hit me because straightaway journalists started contacting me and saying, you know, can we interview this guy? You know, this is brilliant. Just a really good because they knew they get the the the engagement, I suppose, as well because it's a bit of a to blue topic. And he ended up on the the big radio show in the morning here nationally, and they got a guest, he got loads of attention, and he got attention here end up in the show. So so lots of people did well out of that. not just me. You know? I saw the power of that. You know? Yeah. Amazing.

Harry Spaight [00:13:49]:

So on Twitter alright. So I know we're not gonna have enough time to go through all of this, but I I'm loving it already. The first thing that comes to mind is you mentioned that there are these groups, what whatever the group is. So do do you suggest that if people wanna pick up you know, build a community on Twitter, is it find the group and then follow people? Is that really what you need to be doing? And then do you eventually try to have conversations with people, or is that taboo as well? Or is that taboo?

Samantha Kelly [00:14:26]:

Oh, good. On Twitter, Twitter, nothing is engagement is key. It's all that even if I get a new client, and I say and they say, oh, well, what are you gonna post? I said, you know what? For the 1st few weeks, I've not even go to post. I'm just gonna engage, and I'm gonna find people who I know that you need to be talking to. And I'm really good at connecting the dots. Like so, you know, I know for you, Harry, if you were talking to me about sales, my community would love that. That would be valued because there's a lot of small business owners in my in my followers. So, you know, it's all about finding the people first. Yes. So you maybe just put the hashtag, let's say, kite surfing, put hash tag kite surfing into search, and then I just pick the weirdest thing. Don't but, you know, and then start following some of the people who are actually using that hashtag. And then just say, gosh. You know, I'm actually into kite surfing too, and I'm new to Twitter. Could you help me find other cool people to follow? And they will help you. Because people on Twitter, they they wanna they want more people on Twitter. They want to help you, and they're so welcoming. You know? And I just find that something I like to do is surprise and delight my audience by, you know, I might see a lady with, like, knitted booties and a half for a baby or something on Etsy, and she's on Etsy. And I just she might put up a little tweet, and she's got, like, 49 followers. And then I'll retweet her. You know? And I love doing that, you know, just to give people a buzz and a bit of excitement. But it's about the engagements. It's about me It's not about me at all. It's actually about my audience looking after them and seeing if I can help them. So Twitter lists, something I wanna talk about. Twitter lists are really important. So do you use Twitter lists? Sorry.

Harry Spaight [00:16:06]:

No. And I'm not even sure. I understand what this is. Twitter lists like l i s t s. I can share my screen if you want and show you. Sure. Just share your screen. Oh, you mean -- Oh, I've gotta give you permission. Yeah. Yeah. This is a first, ladies and gentlemen. We're sharing screens on a podcast. Now I'm sharing my own. No. That's the wrong thing. Will they be able to see, though? They won't be able to see it. They can see it on YouTube.

Samantha Kelly [00:16:30]:

So you have to go to YouTube post. So we're gonna put it on YouTube.

Harry Spaight [00:16:34]:

So you have permission.

Samantha Kelly [00:16:35]:

Yeah. I'll just do that then. So if I go into Twitter -- Don't look at my tabs. I'm not gonna look at the 73 tabs. No. Don't don't don't don't don't don't. So so what I do if you go over here in the left hand side, see this on he sees his list. List. Yes. So -- Okay. -- so you went to Twitter

Harry Spaight [00:16:54]:

and you went

Samantha Kelly [00:16:55]:

under just for those So you want to where do we go first? So you go to home if you go to home and on the left hand side, you have home, explore, It's a drop down, home, explore notifications, messages, and then you have lists. Okay. Beautiful. So if you click on the lists -- Yeah. -- and then at the top, you can create a list I have a lot of lists. So you can actually create at the top, there's a little square with lines on it. If you just click new list, and we can create a list called podcasts. sales parts pass, let's say. Okay. Right? They'll put you on that list. Right? Sales parts pass. Yeah. And you can create a list. Now you can make a private, but we don't wanna make a private because I want to get the person's attention who I'm adding to my podcast list. So I'm click next and I click done. Okay? And then I go back to you, let's say, Harry. So we go to Harry. And what you do is you go to Harried or the person you wanna add to your list and you click the three dots and you add Harry onto one of your list and we wanna put them in our sales podcasts. Okay. I can also add if I were really wanna get Harry's attention, I could add him into a nicer list called

Harry Spaight [00:18:06]:

I've loads a list. So -- I see. She does have, like, artists, inspiring. Oh, I like inspiring.

Samantha Kelly [00:18:13]:

So you're in inspiring. I just added you to inspiring. But, you know -- Alright. So what it's a great way to keep track of people. So let's say you find so you're on my inspiring So you'll get a notification, Harry, saying Samantha, tweeting got us just added you to her podcast list and her inspiring list. So that straightaway is getting your attention. You're gonna go, who is Samantha Kelly? And you're gonna look and have a nosey at my profile, and then you might decide whether you wanna follow me or not. So it's a good way to get people's attention that you maybe haven't been able to get their attention or you'd like them to follow you or, you know, but you can also have private lists. So let's say you have some people that you'd like as potential guests in the future. So what you could do is You could create a private list called, you know, guest 23 or something. And then you could just start adding them to your list, so that you're not getting their hopes up straight away, you're just watching them. And you could just keep watching them to see, okay. Do I really want this person on As a guest, let me just keep an eye on them first so you can go and maybe check their tweets in the morning, see what they're talking about. I normally make a decision in a split second whether I'm gonna follow someone or not. So it's like LinkedIn in some ways that you look at their profile, And I'm always amazed at how many people on LinkedIn don't have a professional headshot. It just baffles me. And I know for people that might not have much money starting out. It is difficult. -- really not that expensive, though. It's a couple hundred bucks. Yeah. But even for people that, like like me now, Harry, I didn't have -- Right. Yeah. So I don't wanna be judged. Right. Yeah. But people are on yes. Yes. So I try and think of those people as well. Yeah. I agree. You know, there are students out there learning photography. You you could have and now with phones, I mean, we're spoiled. The quality of the phone pictures, there's all kinds of apps out there. We you know, like, there has to be someone maybe in your daughter or some that, like, they might be better at taking the picture. So, you know, just don't put up, like just think about the picture. It's really important to me. -- about the avatars? A lot of people use avatars, like, that little phony picture themselves. No. I don't like them. I don't like them because I wanna I wanna talk to a person. Right. Yep. So, really, your your your picture is very important to make it. Like so if you did add someone to a list, you want people to look at profile like, the minute you followed me, I went and looked at your profile. I went through your past three tweets, and then I found that video. And what did I do then? I retweeted it because I like what you said in the video. So always make sure you have a pinned tweet and a few good tweets so that if someone goes, they're not gonna see you explaining about politics or -- Right. -- whatever religion or you know, I'm not gonna follow you. If you're giving out about other people, you're gonna give out about me at some stage. Yeah. So I you know, if you see them bitching about others, just stay away. You know? And and and that's it's like real life. You know? You don't wanna hang out with someone like that. So, you know, it kinda so for Twitter, it's so important Twitter lists are really good ways to segment your audience. And for you to keep an eye on different you could have sales coaches. You could have a list of sales you know, sales podcast. You could you could create a list of I don't know who you're talking about. Business owners. Right? I mean -- Yeah. -- we're sales directors or VPs of sales or whatever, sales leadership and so forth. Right? Ma'am, do you know what, actually? Do you know what there is not on Twitter? how you have a huge opportunity here. There are maybe about 3 sales experts that kind of dominate Twitter. Okay. 3. that I know of. -- many. I think there's millions of people on Twitter too. Last time I checked, there's a few millions. But but you consent to be come that person, but you as you say, you need to start following the people that wanna hear from you. So you start following some of the people that are talking to me maybe that are small business owners start there start following thought leaders, start putting out content that's value of value that we're gonna learn like you do. So how many

Harry Spaight [00:22:12]:

When people start tweeting, like, on LinkedIn, you don't from what I understand on LinkedIn, you don't really wanna post more than once a day on LinkedIn because the second post cancels for first one. I've heard that. I've seen that. I'm not sure if it still works because I get very little traction on LinkedIn these days, but That's a whole another story. Seems like algorithms change periodically.

Samantha Kelly [00:22:35]:

And -- Have you okay. I'll have a look LinkedIn later. But, like, have you tried the LinkedIn newsletter?

Harry Spaight [00:22:41]:

You know, I have not. I mean, I'm a little concerned about spamming this on that. So talk to me about the -- Well, then don't spam.

Samantha Kelly [00:22:50]:

Don't spam. It's easy. Alright. I'm worried about spamming. Then don't spam. Now what you do is When you create a LinkedIn news I know we've moved to LinkedIn now, but -- That's okay. We're moving to LinkedIn.

Harry Spaight [00:23:02]:

Hello. It's Harry. Thank you so much for listening. If you're enjoying this show, would you please take a moment to leave a review and maybe even share it with your friends? That way more people can find us and we certain appreciate that. Now back to the show.

Samantha Kelly [00:23:18]:

Management, we're moving to maintenance. See, I could stay here all day, you talk. Me too. This may go longer than it to it painted, but we'll

Harry Spaight [00:23:26]:

there'll be plenty of valuable clips we can use. Yeah. Exactly. Exactly.

Samantha Kelly [00:23:31]:

So LinkedIn newsletters, the lovely thing about LinkedIn newsletters is you when you create a LinkedIn newsletter, so how you do that is Make sure creator mode is on. So you go to your profile and you scroll down and turn on creator mode. if you're gonna be creating stuff, if you're gonna be posting regularly. Right? And then you go as if you're going to do a post. So you go to LinkedIn and click as if there's a an option to write an article. Click right article, and then it will bring you to as if you're gonna write an article, but then it will save the top, create a newsletter. And when you create a newsletter, you have to name it, given a good name that's gonna get people's attention because I'm sure people have had notifications where Mary has asked you to subscribe to her Yes. You know, and we're gonna decide in a bit second. Like, I can get if if you create a newsletter called sales, I'm not

Harry Spaight [00:24:29]:

But what what about the title of my book? Would that be a good new selling with Dignity newsletter or something or the selling with Dignity newsletter?

Samantha Kelly [00:24:38]:

Yes. That's much more interesting than my weekly sales newsletter. Yeah. Okay. Good. You know? So, yes, that that is a wonderful and I love that dignity is so important, folks, and so important. I was talking earlier myself and Harry were talking earlier. I mean, that is, like, the sales that I got from doing the right thing. I remember you know, going to an elderly couple, and I knew they were better off staying with the package they were on. And so I actually after cup of tea and apple tart, I actually said, you know what, guys? I think you're better off staying where you are. And I knew I was gonna lose the sale, and I really needed the sale. And they were like, oh, okay. Really and that's very nice here. So I left my card by the end of the driveway, which was it was a farmhouse. Yeah. I've got a call from them saying their niece wanted to change, so I still got the sale. Yeah. Still got -- I'm doing the right thing. You're amazing. I love it. Doing the right thing. And even that farmer I used to go to and get, like so this the farmer I used to go to, it was his birthday, and I went the shop, and I bought them, the farmer's journal, and little chocolate eggs Easter was coming. And Easter crying nearly when I gave it to him. But, like -- -- goodness. But he had helped me Yeah. Because he was giving me like, it's very lonely on the road as a sales rep. Very lonely pace. And I understand loneliness so much And Twitter and just don't underestimate the power of Twitter and you doing something nice for someone. And, you know, that dignity thing is really to me, really important. So I love that you're doing that. Alright. So I totally interrupted you here. So we're gonna talk about this newsletter.

Harry Spaight [00:26:17]:

And now I wanna talk about farming and not being lonely, but let's so -- Yes. Sorry. -- before I forget about the newsletter. Sorry. That was me. I went off on a tangent. Apologies. So I'm gonna go and write an article. I'm gonna see the option for a newsletter that I'm gonna -- -- gonna -- No one else can use this title the selling with dignity newsletter,

Samantha Kelly [00:26:38]:

and then what? Well, actually create straight way after this. Right? So selling with dignity, newsletter. Yes. And then you decide if you're gonna do it monthly, weekly. I would just say monthly because you can even do it another time. You don't have to do it just monthly. You do it more. But I do monthly or whenever something inspires me to write 1. Yep. And, you know, then you just write your headline like you would in our are you doing it now? No. I thought you're doing it while we're talking. You you can write your art, go write your headline, put a nice image up there, and then just write. It could be just three tips on selling with dignity could be your first newsletter. Yeah. Okay. Something simple. So just start with your first one. But when you publish that, this is the important piece, folks. When you publish that newsletter, all of your connections and followers get a little notification from Harry who they might not have heard of in from in years, all of a sudden Harry comes into their notification saying -- Oh. Yeah. That's the power of linked to newsletter. -- thought you had to DM people to say,

Harry Spaight [00:27:46]:

hey. Subscribe to my newsletter. That was the weird that was the little spammy ness I was talking about. So you can it's basically a post, and they're getting notified.

Samantha Kelly [00:27:56]:

It's a notification in the my network part. You know the my network section where someone might connect with you, it's in that section. you know, you will get a notification there saying, Harry has invited you to subscribe to his selling -- Okay. Yes. Yeah. And that's all you need to do, and that's it. And then all of your all of your connections and followers will get a notification that for that. So then they decide to split second whether they're gonna subscribe or not. But what I find when I'm doing this with clients. Some people start getting messages saying, god. It's so nice to see you pop up in my feed. You know, it was lovely to see you pop up my notifications. Mhmm. How are you doing? Wait. I tell you what I'm to let's grab a coffee or let's and it has happened. And, like, I've got, like, I've seen 4000 subscribers to my newsletter, but, you know, You will notice you can actually see who's subscribed, and you will not have their email address though. Okay? So that is something to do later. But when you publish your newsletter, it comes into your their inbox,

Harry Spaight [00:29:02]:

in their email -- Right. Yeah. -- as well. Yeah. Right. So I okay. So let me ask you this. Do you email people as well with, like, an email list? Because I've --

Samantha Kelly [00:29:14]:

Do you have an email list? Yeah. If you have an email list as well, you can actually I would direct these new people on LinkedIn to that email list later. So he may maybe as a call to action saying, hey. You know, by the way, I have a weekly newsletter if you wanna, you know, subscribe to that one. But -- Okay. You know, I think the LinkedIn news that are so powerful because it comes up. You could share it as a post. You can keep getting new subscribers because I would share it to Twitter. So I would share out my newsletter to Twitter, and then I get more subscribers. That's cool. And, like, even on Twitter now, I have a subscribe button so people can describe to me to my Twitter for 2 I think it's $3 2 dollars a month. Well, that's great because what means is people that can't afford to work with me, they get a little bit of value anyway extra special treatment. So I'll do Twitter spaces just for subscribers, I'll do I'll give them retweets so all of my subscribers get retweets, and I have 69,000 followers. So, you know, it's worth a small business owner give me 2 years a month. You know? So -- Yeah. -- it's like it's I'm not gonna be a millionaire out of it. Well, if 10 if 10% of my followers subscribed, I'd be happy. Yeah. But that's not gonna happen anytime soon unless you never know. But for there are opportunities folks online where you can actually build that community. So you know, people might say, well, to your it's not about the money. For me, it's about building a strong community of people who also love Twitter like me as much as me. Otherwise, it wouldn't right. Mhmm. So I need to be around people that get me and, you know, it's like being hanging around another entrepreneur or another business person. You always buzz off each other. You know? Right. Yeah. I'm loving this. The

Harry Spaight [00:31:00]:

so on LinkedIn, there's the direct messaging, right, where you can easily messaged somebody and have a one on one or say it's been a while since we spoke or since we never had a conversation, would you be up for a virtual coffee sometime. Is that acceptable on Twitter as well, or is that light tempo?

Samantha Kelly [00:31:22]:

Well, if you are like, Harry, when we actually connected, right, we had little chat. Let's set up a call. Out of that calendar, You know, we we were already we already kind of had mess if you know -- Yeah. We met at an event a virtual event. Right? Yeah. Yes. So we you know, the trust was already built in place. So I wouldn't I I can't stand it, actually. DMs from people that just don't

Harry Spaight [00:31:47]:

Well, I don't know. But if you know if there's back and forth. Right? Meaning that, like -- So -- Yeah. Like, me and yam. Yeah. -- DMs. No. Yeah. Right? No. But if you're you can tell when people are com constantly commenting on your post, Yes. Right. Then you say, well, they must like what I'm doing. Let me find out more about them. That's kind of what I was thinking. Is that acceptable?

Samantha Kelly [00:32:11]:

Absolutely. Absolutely. actually, I always encourage that if you build a relationship on Twitter, take it away. We don't know if Twitter is gonna be there tomorrow. Right. Take it away from Twitter. Take it away from LinkedIn. Take it to your inbox. You know, take it to a DM. Take it to a cup of tea. Take it to a virtual coffee. And, actually, I pride myself on making sure that I meet a lot of my followers if I can. So let's say I'm on holiday in London or if I'm at an event in London, I will always I have a list to Twitter list called London. So anytime I'm going to a different country on business, I will always say, you know, DM them say, look. Just letting you know, I'm in London this week or, you know, if if I'm traveling around Ireland, And I remember there was a lady. She had a cafe, and she was on Twitter. And I remember saying to my husband, oh my god. Actually, that's that cafe. I said, can you pull over? And I'll just run-in. And I just ran in. And I just said hi, and we got a selfie. And she was delighted, but I didn't even I didn't even buy anything. Like, I just dropped in. I just said, look. I saw you. I just started dropping. But that is makes people feel so special and makes people's day. And -- It does. -- and it's just those little things. So definitely take it offline. And DMs are fine, but I wouldn't do it if you'd never ever had a conversation with the person. Right. Right. Yeah. What about

Harry Spaight [00:33:31]:

when you're posting on I forgot which was which, but I think if I post on LinkedIn on from my phone, an option comes up to post the same post on Twitter without yeah. Have you seen that, or do I should I upload that? Well, it can.

Samantha Kelly [00:33:48]:

You can. You have your Twitter connected to your LinkedIn, obviously. I I don't encourage cross platform -- Okay. Cross denomination. Yeah. But, however, LinkedIn and this is important piece that hopefully everyone will take away from today. Twitter is LinkedIn's living room. Okay? So the there are CEOs decision makers journalists on Twitter. So if you did share from LinkedIn, it's a little bit more acceptable. then if you had your Facebook connected to Twitter, I don't wanna go to Facebook. I hate Facebook, whereas Twitter, LinkedIn would be quite similar, especially if you're in business. So it is acceptable, more acceptable. Yeah. And what about likes

Harry Spaight [00:34:31]:

I I'm not I think I asked this question, but I'd probably cut you off, was how many posts should you be doing on Twitter? I probably didn't answer the question. You ignored me.

Samantha Kelly [00:34:43]:

It wasn't worthy. It's Friday. I'm like, did did he ask me a question? How many tweets? Okay. Well, yeah, you were saying about LinkedIn, Well, for link for Twitter, for clients for my clients, I would do 5 a day. 2 of those tweets or something with a call to action, driving traffic to the website, driving to their blog, driving to their book a call, or whatever. The other 3 are sharing empowering, entertaining, or creating some kind of engagement, so giving someone else a shout out. So talking about someone else how great they are. Yeah. And you could share an article from someone else, for example. You could share behind the scenes. You can't beat it. And if you've got a dog even better, loads people onto love dogs and cats. Wow. Yeah. So -- Love dogs. Yeah. That's great. It's funny. I met a minister in the government the other day. And he said, you know what I love about your Twitter? And I was like, yeah. What? Like, I've talked, you know, my very intelligent tweets. Right. Brilliant. So you mean that? No. It was actually he loves the me walking the dogs in the beach. The pictures of me walking the dogs and but, you know, there you go. I mean, people wanna see. Because don't forget, they're like us most people are like us. 98% of people are good. Like, in 98%. And then just the other agents that you just you know, we don't want to hang out with anyway. So -- Yep. -- and people your clients, your ideal client, You don't have to be on Twitter. So anyone who's listening saying, oh, no. I have to create a Twitter country. Maybe you don't. Like, maybe your audience aren't there. So just think are your audience there? Like, if they're, you know, professional urban, you know, 30 over 55 kinda around that, I and journalists. If you wanna get noticed by journalists, definitely, you need to be on Twitter, especially if you have a business and you want to promote it, but say, I know when I did a crowdfunding campaign, for example, for another company, most of our donations and contributions came from Twitter.

Harry Spaight [00:36:48]:

Okay.

Samantha Kelly [00:36:49]:

Wow. But that that was a that was a pest zoo, though. That was, like, every time I put up a monkey, they donate it. Like, it really it was called secret value wildlife park. And every time I put up this little captain monkey, they just donated.

Harry Spaight [00:37:03]:

Yeah.

Samantha Kelly [00:37:04]:

It's great. But I a lot of animal lovers on Twitter. Oh, yeah. Also sustainability community. Oh, so many. so many. So if anyone's listening to me that is on Twitter, if you want to do a tweet and say, oh, I'm tag tag Harry and say, oh, I hear you on the podcast. And if there's anyone in particular you'd like to connect with in any kind of community, just tweet to me and ask me, and I'll connect you with who I think you should be connected to.

Harry Spaight [00:37:31]:

Yes. It's so great. So what is how do how is it you serve people? Because this you have such a wealth of knowledge about LinkedIn and Twitter. So How do you make money off of this? What do you do?

Samantha Kelly [00:37:44]:

I I do I have a 6 week program where I help people if they wanna raise their file. They wanna get more viewers on their or listeners or they wanna get more opportunity speaking. It's about raising their profile. So I do that. That's my high ticket 1. That's my 61 hour calls. But then I also I manage accounts for people as well. So I have a team, so it's not just me. And I do the engagement piece in particular. I'm really good at and I might I'd know the right people to follow that they should be following, but they might not realize. And it's fresh eyes. It's fresh eyes on their Twitter account. So I do a lot of that. If there's a campaign like the new Rosk Guitar Festival's happening here in Wexford, So I'll be managing that campaign, driving ticket sales. Like so there might be campaigns and stuff as well, but I have a lot of clients who you know, I I managed their account and I helped them to get more traction and opportunities. And I'd spot my opportunities. So let's say if I see Another big tip hashtag journal request. I think I mentioned this in the other event. The hashtag journal request is journalists looking for a comment or help with an article that they're writing, and they have a deadline. So they do a tweet saying, look. Does anyone know a psychologist that can comment on, you know, mental health or whatever the thing is, and I keep an eye on that for my clients too. And one of the girls, I know she it was Forbes. She ended up in Forbes, but from a general request. And I've had opportunities as well. Yep.

Harry Spaight [00:39:20]:

So you'd so now I'm gonna be this all about me, folks. So when would I use this journal request as hashtag when I put out an article on sales or something? Or -- No. -- because you're right. This like, share my screen and show you what to do. So for people listening,

Samantha Kelly [00:39:37]:

All you do is this is what I do. Right? So I build relationships with the journalists. Right? So I go into hashtag journal request. So you put it into search. Yep. And what I do is I click the latest tweets. So journal request. Okay? And then okay. So There is lady looking for looking for a journalist to speak about covering the story. Okay. No. No. No. Okay. Let me see. Look to speak to 1 to 2 nail technicians about recent nail trends. So that's for beauty. So what I would do is I don't know anyone that a nail technician. Let me see who she is. Okay. I'm going to follow her. This is the journalist and I'm gonna retweet her. Okay. That's gonna make her happy, and she's probably gonna follow me. So I'm going to add her to a Twitter list called journalists, some media. So I can keep an eye on her in the future because although I can't help her, my daughter's in the beauty business. Okay? So maybe maybe someday, she might for something about what my daughter does. Mhmm. So now I've just added them to my locked journalist list, by the way, because I didn't want my competitors to take all of my journalists. And now there's an independent cafe. Now I know one of my friends has a friend who has an little cafe in London. So I'm gonna tag my friend to help her. So I can't help her, but I'm helping her still. You know? Yeah. I think. So I'm helping her by giving her someone who does know cafe owner in London that might be able to help. I'm already following Ellen. So she's obviously a bit food. See. She's a blogger, e's with Ellen. all of that. So that will help Ellen. It'll help. And then when the article comes out, Harry, I I go back to the lists And I check my journalists and see, oh, if the article comes out, I retweet it because then the editor is happy. So the journalist is happy then, they're like, oh, I got loads of hits on that want me to do another article similar,

Harry Spaight [00:41:43]:

and that's how it works. Yeah. So there's like a lot of giving back to the universe on this one. And and and what you do, Right? So this is the same same thing works in sales. Is and same thing works in relationships. Right? Just keep giving, and you don't know where all the love is gonna come back from. Right? It just arrives. But you've done so much outpouring of it that it returns.

Samantha Kelly [00:42:08]:

Well, I remember a guy when I came around first. I did a TEDx as well. It's on my TEDx, actually, you'll hear about it. And I remember -- -- couple of stories behind you.

Harry Spaight [00:42:18]:

Greetings, goddess. Yeah. Alright. So what's alright. So yeah. Alright. So you did drop. I just did a 10 x. Okay. So sorry to interrupt.

Samantha Kelly [00:42:26]:

Well, it's actually -- Where where were you going with your TEDx? No. It was a while ago, but I remember the only reason I got that was I was speaking at a different event. and someone was in the audience that was organizing aesthetics. It's mad, like so a lot of the stuff that's happened to me well, it's my dad, I'd say. You know? Mhmm. A lot of stuff that's happened to me has been serendipitous, and I couldn't even say that word when I started in business. You know? And it's like, I've learned so much, but I've really kept my principles like I did with the sales. You know, I've really kept with my heart and doing the right thing. And it really like, a guy, a gentleman, bill you out, said to me years years ago, I remember someone said, what's your biggest challenge? And everyone in the audience clocked their hand, and and she came to me, and I said, am I good enough? because I really didn't think I was good enough. Yeah. And and she so she did it. And then later on, the guy, Bill Yao, who was a a the keynote speaker, he was walking out the door, and he went, Sam. And I said, yeah. And he goes, remember, you are goodness. and always stuck at me always stuck at me. And I I just did a tweet today. I'll share my screen. For for the benefit of the listeners, I actually just did this about narrable. So I am walking the walk for sure. Yes. This lady this lady here, there was a lady they were doing pitches yesterday, students. Right? So she's a student in school, this lady here. Right? And she just said I said, well done. Or she said something about me 1st. So she said she wanted her place. Oh, yeah. I saw that. Yeah. Tweeting us. Amazing codes. Yeah. Yep. Yeah. So she did that And I said thank you for your kind words. You go, girl. You're brilliant. And then I went back and I said, remember this. I said at first, You will succeed. You are go and she was amazing, and I mean it. I'm not just saying to her. Mhmm. But, look, she nearly made her cry. Look. But even there, I said, I remember Bill Danielle saying, that's Bill there, saying something similar to me years ago and always stuck with me. So -- Paying it forward.

Harry Spaight [00:44:35]:

Yeah. It's beautiful.

Samantha Kelly [00:44:37]:

So I don't talk crap. I I really am what I say I am. And and vivid a messer as well as you probably know. But I just wanna say to someone assisting as well, you do not have to conform. You do not have to be yourself, stand out keep your personality. You know, yes, be a bit more professional and polished and which that that'll come. It's like sales. Yep. You learn

Harry Spaight [00:45:02]:

bits. Don't you as you go. Yeah. Exactly. And you you hit the nail on the head. You walk the walk. Right? If you're genuine in sales, you don't go home and you don't be a jerk. Right? You don't go online and be a jerk. Right? So -- Yes. -- if you're really a good person, You can do well in sales, and guess what? You'll do well in life. Do well in relationships, do well in parenting. It's all tied together. Right? It's the way we treat others.

Samantha Kelly [00:45:29]:

Totally. I mean, even, like, a sixteen year old here and I can't like, she's she's just so good because, you know, I would be traveling a lot and I'd be and I'd feel guilty sometimes, and we all get that. And that's another thing. Like, with LinkedIn, don't be afraid to be a little bit human. I don't mean being mushy mushy. What I mean is don't be afraid to say, god, does does anyone else have this issue? I guarantee you. people are gonna reply and say, yes. We do have that issue. We just don't talk about it. You know? So --

Harry Spaight [00:46:00]:

Exactly. like, we're we wanna pretend, like, we're perfect. So I love putting out stuff where it shows I am not perfect and and watching the comments come in where people say, I've done the same thing or whatever. Right? All of this applies to me and stuff like that I love.

Samantha Kelly [00:46:16]:

And and even the fact that we're on this call now, Harry. You know, you wouldn't have asked me to be on this call unless you could see that in me. And -- Right. -- now I'm getting to know you more. Now I know I can help you. You know, just by keeping an eye out for things, you know, like, sales wise, Twitter is there for the taken for you. You just have to start -- I'm jumping in, baby. Well, it's it's it's like the whole thing is

Harry Spaight [00:46:41]:

You know, when people think about serving or growing their business, this the first thing is I gotta grow my business. I gotta grow my business. I think how can I serve people? I'm getting the same feeling from you. Yes. Right? And it's like, you know, serving your daughter, serving other young girls, and then you know, growing your business. And it's like, well, how can I help these people? And it's like, you're constantly saying that. And it's just like these are the people that are out there folks. And if you think that Twitter is quote, unquote, whatever you thought it was, right, fill in the blank, And it's like, you're missing an opportunity to find more beautiful people in life.

Samantha Kelly [00:47:18]:

Abs. And there's a lot of us. I mean, not that I wanna just say I'm a beautiful person, but you know what I mean? But there's loads of us doing the right thing. And you know what? And there's money there too. Like, don't be afraid. You don't have to be afraid to to get a sale. I'm sure you talk about this all the time. Well, yeah. I mean, I have to feed my family too. Right. Yes. But people don't mind paying for something if they're gonna get value. And if they're gonna the get results from it. Yeah. So there's a lot of the snake oil people out there. We know that. So it's just about, you know, sorting a minute from the boys. And, you know, I think People, like, look at our their review look at my reviews. I mean, like, look at all the reviews. Like, they they don't come from nowhere. You know? You could do your research. before you hire someone else. I've had lots of people come to me after they hired someone else. Like -- For sure. -- you know, to fix things. But, you know, just go with your gut as well, and there's so many tips. You know? It's just but I think there are good people out there, though. It's only about finding them and then nurturing the relationship as well, which you're gonna do when you start your newsletter. You're gonna be so oh my god. You're gonna be so excited when you do it. I cannot -- If anyone is listening, by the way, and you want to create a newsletter and you want me to enter your LinkedIn and have a poke around, I do 1 hour sessions I do actually do it's €297. It's one error, and we do your link your first LinkedIn lesson. And I actually have a recommendation on LinkedIn from a guy who said, My blue is mined. He was like, Trent what was it? 20% of my audience converted into my news and, like, you know, he was really happy, and he's in Silicon Valley. Like so -- Yeah. -- he thought he you know, he had it nailed, but it it was great. Yeah.

Harry Spaight [00:49:00]:

Well, you're special. So where can people find more of you tweeting Goddess other than Twitter at tweeting Goddess, but that would be the obvious. But You wanna direct them to a website or anything? Or -- Well, tweeting tweeting goddess .com.

Samantha Kelly [00:49:14]:

I have I'm everywhere. I'm on in and on TikTok as well. But the only reason I'm there is for my client's sake. So I I have to understand these platforms because I'm not just a Twitter I do know all of the platforms. It's just my superpower, and that's I would advise, you know, stick to two platforms that you're really strong at. and that your where your audience are. So you don't have to be on TikTok. You don't have to be on YouTube. but I do because it's my business. You know? That's what I do. Like --

Harry Spaight [00:49:44]:

Gotcha. Should well, I've got another question while I'm here. Can I ask you Does video work on Twitter?

Samantha Kelly [00:49:51]:

Yes. Yes. Talk tip. When you're filming your video for Twitter, it uses horizontal your phone. When you're doing it for Instagram and, actually, LinkedIn -- Right. -- horizontal. LinkedIn do that. You can do it that way, but I prefer that way. but Instagram and Facebook is this way. But -- Right. So -- It looks better in the feed. Twitter does the

Harry Spaight [00:50:15]:

landscape which is 16 by 9 versus the 9 by 16 for those of us who are editing in cap cut

Samantha Kelly [00:50:24]:

and other tools out there. So -- Yeah. It looks much better and then put the subtitles on as well if you can. But, yeah, video. But under well, obviously, under a minute is much better. Or I could if anyone's still listening to this podcast, I think our attention span has gone so bad. I think, you know, it's hard to get people to listen even to the whole thing. So I would

Harry Spaight [00:50:45]:

stick to -- We're gonna do it. We'll I'll make a 2 podcast. or 3 or 17 or something, but it's we have one really good one, and then we're I'm gonna make a bunch of shorts out of it. Yeah. So, yeah, this is this has been awesome tweeting, god. It's so amazing. It's been a blast. Love your energy. We could keep on going. But thank you so much for making your presence here on sales made easy, and you have a splendid weekend in the great country of Ireland in Ireland.

Samantha Kelly [00:51:17]:

Yeah. Thank you.

Intro [00:51:18]:

Thank you for listening to sales made easy. If you've found value in our conversations, please subscribe and leave a review. Our goal is to provide practical strategies for growing your business while staying true to your values. Remember, success in sales is about serving your clients. Serve first, and the selling will follow. We'll be back soon with more insights and inspiration until Keep serving, and providing value to others. Good things will happen.