Leverage Video to Grow Your Sales With Jason Croft

In this episode of Sales Made Easy, we dive deep into the world of sales and marketing with our guest, Jason Croft. With extensive experience in the media industry, Jason has a unique perspective on how sales and marketing play a crucial role in business growth.

Throughout the episode, Jason shares his journey from working in the media industry since high school to becoming a VP of sales and marketing for a production company. He highlights the importance of listening to oneself, practicing to improve, and not caring about what others think, which has helped him expand his network and explore new opportunities.

Jason also discusses the power of leveraging different platforms like TikTok and LinkedIn, repurposing content, and building a large following for future opportunities. He emphasizes how coaches and consultants can use video content to extend their reach and connect with their audience on a deeper level.

The conversation shifts towards the importance of clarity in conveying the value of a service and understanding what would be best for the customer. Jason encourages a nonchalant attitude in sales, acting like you don't need the business but still showing a genuine desire to help. He shares how being a connector and building relationships has transformed his networking abilities and helped him become known as someone who knows everyone.

The episode also explores the discomfort that often comes with putting oneself out there, especially on platforms like LinkedIn. Jason discusses the impact of consistently creating videos and humanizing oneself to engage with potential clients.

In the latter part of the episode, Jason shares his personal experience of moving to a new state and taking on a sales role. He emphasizes the value of doing repetitive tasks, approaching potential clients as humans first, and focusing on building connections rather than just making sales.

Lastly, Jason discusses his shift from following closing scripts to being human-centric in sales conversations. He encourages proactive sales approaches and not shying away from the fact that the purpose of the interaction is to make a sale.

Join us for this insightful episode as we explore the world of sales and marketing with Jason Croft, and learn valuable strategies to make sales easy in your business.

Thanks for dropping by the Sales Made Easy podcast—presented with the integrity of Selling With Dignity.

Pulling up the anchor is your host, Harry Spaight, a sales and leadership luminary bringing in over 25 glorious years honed in the white-hot competitive world of office technology sales. With an assortment of brilliant entrepreneurs and sales savants as my co-conversationalists, we'll dissect invaluable insights to turbocharge business growth and touch on significant topics.

Adding a dash of humor to the mix because, let's face it, life's too short not to inject a hearty dose of laughter every once in a while.

Connect with me on LinkedIn via https://www.linkedin.com/in/harryspaight/ , and you can acquaint yourself with a snippet of 'Selling With Dignity' wisdom right here: https://sellingwithdignity.com/the-book/

Click, read, and be enlightened!