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Description: In this episode, Media Presence to Making Money with Dr. Barrett Matthews, host Harry Spaight is joined by media visionary Dr. Barrett Matthews. They discuss strategies for monetizing podcasts, the growth and impact of podcasting, and the importance of pursuing passion while recognizing potential opportunities. Dr. Matthews shares insights on how to transition within your podcast niche, the value of even a small audience, and the power of authenticity in podcasting and video content creation. Tune in to learn actionable tips for growing your podcast platform, engaging your audience, and monetizing your content.Key Points:
1. Joe Rogan's podcast success: Celebrity status and Spotify sponsorship
2. Monetizing podcasts: Inserting sponsor commercials, selling own products/services, affiliations with guests
3. Platforms for podcast monetization: Patreon, brand partnerships, product endorsements
4. Opportunities beyond playing an instrument in the music industry
5. Overlooking the many roles available in various industries
6. Overcoming self-doubt in video content creation
7. Transitioning within a podcast niche to retain listeners
8. The value of a small audience and potential clients
9. Do it for the message, not just ego or recognition
10. The rise of video content and YouTube as additional platforms
11. Podcasting requires effort to monetize
12. Starting with podcasting and expanding to video content
13. Authenticity and the importance of not seeking constant validation
14. Dr. Barrett Matthews' MediaBoss Pro and its offerings
15. Emphasizing the value of growth and improvement over perfection
16. The power of passion and switching topics in podcasting
17. Focusing on the audience and providing value
18. Bringing energy to engage and attract clients
19. Enjoying the journey and having fun while creating content
20. Strategies for small business owners transitioning from corporate
21. Staying top of mind and making yourself visible to potential clients
Resources:
- Visit www.comtomoney.com to connect with Dr. Barrett Matthews and learn more about his services.
Listen to this insightful episode of "Sales Made Easy" to discover practical advice and strategies for monetizing your podcast, growing your platform, and maximizing your impact. Gain valuable insights from Dr. Barrett Matthews, a media expert who understands the power of podcasting as a tool for branding, visibility, and business growth. Don't miss out on the opportunity to elevate your podcasting game and exceed your goals!Dr. Barrett Matthews is the visionary behind Media Boss Pro, a media powerhouse that elevates brands, captivates audiences, and boosts visibility. With a background in media production and a trailblazing spirit, Dr. Matthews revolutionizes media presence. He is showing top-level businesses how to improve their visibility and protifability.
www.MediaBossPodcast.com www.MediaBossPro.com
www.MakeMoneyFromMediaChallenge.com
Thanks for dropping by the Sales Made Easy podcast—presented with the integrity of Selling With Dignity.
Pulling up the anchor is your host, Harry Spaight, a sales and leadership luminary bringing in over 25 glorious years honed in the white-hot competitive world of office technology sales. With an assortment of brilliant entrepreneurs and sales savants as my co-conversationalists, we'll dissect invaluable insights to turbocharge business growth and touch on significant topics.
Adding a dash of humor to the mix because, let's face it, life's too short not to inject a hearty dose of laughter every once in a while.
Connect with me on LinkedIn via https://www.linkedin.com/in/harryspaight/ , and you can acquaint yourself with a snippet of 'Selling With Dignity' wisdom right here: https://sellingwithdignity.com/the-book/
Click, read, and be enlightened!
Yeah. That's good. What is a good word?
Speaker:Today, we're gonna talk media of all
Speaker:things. When you think of media, what comes to
Speaker:mind for you? Well, I'm guessing you're probably
Speaker:leaving something out because I did and
Speaker:probably many of us do. But today, doctor
Speaker:Barrett Matthews is going to help us to better understand
Speaker:Why we want to be involved with media
Speaker:to grow our business. So just to give you a little background,
Speaker:Doctor Barrett Matthews is the visionary behind
Speaker:MediaBoss Pro, a media powerhouse
Speaker:that elevates brands, captivates audiences,
Speaker:and boosts visibility, something we all want.
Speaker:With a background in media production And a trailblazing
Speaker:spirit, doctor Matthews revolutionizes media
Speaker:presence. He is showing top level businesses
Speaker:how to improve their visibility and
Speaker:profitability. So doctor Barrett Matthews,
Speaker:welcome to the Sales Made Easy Podcast. What's the good
Speaker:word? Thank you, Harry. Man, the good word is let's do it, man. I'm I'm
Speaker:just excited to be here. I appreciate you having me, man. It's gonna be fun.
Speaker:Yeah. Absolutely. So you and I had a conversation a couple of months
Speaker:back, and I thought, man, this guy brings a
Speaker:ton of value, and I know Our listeners are going to
Speaker:enjoy listening to what you have to say. So when we think of
Speaker:media, just just to help our audience understand,
Speaker:What are some things that come to mind when we think of media? Because
Speaker:the first one, obviously, is social media. Yeah. But what
Speaker:else? And then it's funny you said that because, usually, when I say media, people
Speaker:automatically start talking social media, and I said, I didn't just limit it to social
Speaker:media. That is because their Social media is probably one of the
Speaker:latest forms, but, you know, we talk print media. We have books. We
Speaker:have magazines, newspapers, and we have newsletters now.
Speaker:Then we have, and and blogs, of course. That's print media. Then we
Speaker:have, audio media such as podcasting and radio shows, and there are
Speaker:still radio shows out there. And then we have then we have visual media.
Speaker:Well, we have YouTube. And YouTube you can have your podcast on
Speaker:YouTube as well. We also have Streaming videos such
Speaker:as Roku TV, things like that. We have film. Film
Speaker:is incredible. A lot of business owners are using short documentaries to
Speaker:tell Tell people why they do things instead of just what they do because give
Speaker:them a behind the scenes look at at different things. So there's various forms of
Speaker:media If you can use to put your message out there, and we
Speaker:can't just limit it to social media, but definitely wanna include social media.
Speaker:Wow. Yeah. You just covered a lot of different areas for us.
Speaker:So my first question is, where does somebody start? Is
Speaker:this like You could literally be everywhere,
Speaker:and that may be overwhelming for some or just not
Speaker:knowing where to start. So How do you help someone to
Speaker:figure out where they should start? Great question. And then if my first question
Speaker:to them is always, what is it that you want to accomplish? If you're if
Speaker:you're looking for more visibility and you're serious about it, then I
Speaker:I usually start them with a podcast. And the reason I start
Speaker:them with a podcast, Harry, is because It's easy for you to
Speaker:talk about something that you love. Mhmm. It's easy for you to talk about
Speaker:something that you're good at. Well, if we record that, we have ourselves a
Speaker:podcast. Doesn't have to be perfect because to be honest with you, people don't
Speaker:wanna see perfect. They wanna see this. Then if we
Speaker:record that podcast and include video, We can now put that
Speaker:podcast on, say, YouTube as well as have it on all the
Speaker:audio outlets. And just so you know, YouTube is actually
Speaker:a bigger platform for podcast than Spotify and Apple are
Speaker:now. So it's it's definitely a thing you wanna do is have a video
Speaker:podcast. But let's say you take that and you transcribe the the
Speaker:content from that podcast. You could turn if you got enough of it, you could
Speaker:turn it into an ebook. So Now you have audio
Speaker:content, video content, and you have written
Speaker:content just like that. And you can take that and do more with it
Speaker:if you want to, but It's just a way to get started. I always start
Speaker:with podcast because if I tell them to write something, they have to think
Speaker:too long and hard in the writer's block and all that stuff. But if I
Speaker:start to have you talk about it, you can talk about it for days because
Speaker:that's what that's what what you love. That's what you do. Oh my goodness. That
Speaker:is so true, and you just opened up my eyes to a couple of different
Speaker:things. I saw you laughing. I said something came on my head. Right. Right.
Speaker:Ebook. And I'm like, ebook. I'm like, oh, okay. What am I missing
Speaker:out on? Because I've got A 100 plus episodes of
Speaker:podcasts, YouTube stuff, and it's like, yeah. Hello.
Speaker:So this this podcast has already been very valuable for me. There
Speaker:you go. Thank you for sharing that insight. It's been great chatting with
Speaker:you. Have a great day. Just kidding. Alright. So
Speaker:the This idea of podcasting is you said it's like a
Speaker:great place to start. I know people who have been
Speaker:thinking about podcasting for a couple of years now.
Speaker:Yes. Right? They're they're they're just they've got ideas
Speaker:and they're all concerned about perfection,
Speaker:I think. Yes. Thank you. Talk to me. Is this is that the deal?
Speaker:Is that what's holding people back? That is what's holding them back. They think they
Speaker:have to be perfect, and tell people all the like, for instance, when I do
Speaker:my podcast, I don't edit out my mistakes. I keep them
Speaker:in there. Yeah. Because People want to know that they're talking
Speaker:to a human or they're listening to a human being who makes mistakes. You know
Speaker:why? They make mistakes. Mhmm. So they wanna be able to relate to someone
Speaker:they're listening to, and I keep my mistakes in there. I can laugh at
Speaker:myself on it's my show. I can laugh at myself on my show.
Speaker:So the thing is you should feel free to do that yourself. Here's the
Speaker:thing. We all heard the expression that nobody's perfect. Well, if we know
Speaker:that nobody's perfect, why are we trying to be perfect? Because it doesn't really
Speaker:make sense. So just go ahead and do it. You you'll find that
Speaker:3 months, 6 months from now, your podcast won't look or sound the
Speaker:same as it when it started. Because you've gotten more comfortable, you've grown with it.
Speaker:But it won't get go get to that point if you don't start it. You
Speaker:have to just start it, and you'll be amazed at how simple it is and
Speaker:how fun it can be too. So this this started for those people who are
Speaker:like you said, for you and I I know those people too who've been waiting
Speaker:for years. Oh, I gotta get my equipment Right. I gotta get this. Stop it.
Speaker:Those are just excuses. Just start it. You will be amazed at
Speaker:how simple it is and how much fun you can have with it. Oh, that's
Speaker:Such great advice. And what about people who start a
Speaker:podcast and then maybe they change their mind and they say,
Speaker:well, This is not really what I'm great at talking about. I'm not
Speaker:really passionate about this. I'm more passionate about this over
Speaker:here. You could say problem. You could I mean,
Speaker:you could I would rather you do that than to quit. Yeah. I'd
Speaker:rather I'd rather you say, you know what? I don't like this
Speaker:particular niche. I'm gonna go to another one. I could
Speaker:I would also say do it in more of, A transition
Speaker:if you if you if you can if you can do it in a transition
Speaker:of the same podcast instead of stopping a podcast and
Speaker:starting a new podcast, You can change your topic in the middle of it. I
Speaker:mean, I've I've done that. So I would, you know, I would tell people to
Speaker:just try to do it in the same of your podcast so that if you
Speaker:don't lose the people that were listening already. Right. Yeah. If you
Speaker:have people listening already. Yeah. But, I mean, in the beginning, There's, like,
Speaker:3 people that are listening. Right? It's not Yeah. Yeah. It's not
Speaker:like you're And don't let and don't let that discourage you either.
Speaker:Right. Please. Because I mean, I hope you're not doing it
Speaker:just for your ego. So Yes. Well,
Speaker:okay. So explain that to me Is that
Speaker:so even if we have 3 people listening, what's the benefit?
Speaker:What are some of the benefits that would happen in spite of
Speaker:that? Well, let let's put it this way. Let's say that these are
Speaker:people that would probably make great clients for
Speaker:you. Would you pass up an opportunity to speak to 3
Speaker:leads? So if you got 3 people that are
Speaker:willing to listen to you and learn from you, Give them the same
Speaker:value you would give 3,000, and you never know
Speaker:what'll happen. It you you 3 can 3 can multiply very quickly
Speaker:if if you give them enough value, Or it could stay at 3. Doesn't
Speaker:matter. If these are 3 people who are loyal to what you are doing,
Speaker:give them the value. What's it costing you? Come on. It should actually bring
Speaker:bring in something instead of costing you. So just go ahead and and share it
Speaker:with them because you'd be amazed. I I have people complain about not
Speaker:necessarily 3, but they said, well, I only have, like, 50 people listening. I
Speaker:said, well, if someone offered you a speaking that was in front of 50
Speaker:people, would you take it? They go, yeah. I said, well, that's what you have.
Speaker:Yeah. That's right. Yes. Exactly. Yeah. I mean yeah.
Speaker:And plus, you know, in the beginning, You're you're still getting the
Speaker:kinks out. You're still learning. You
Speaker:know, your volume might be different than if you're having
Speaker:guests, And there's just all kinds of things that could be going on.
Speaker:Yeah. None of it needs to be perfect, but you still wanna
Speaker:be better, right, over time. Exactly. Exactly. And and
Speaker:you wanna and you wanna share your see, like, as I mentioned earlier about
Speaker:ego, I hear a lot of people say, well, I wanna share my message. Do
Speaker:you really? Because if you wanna share your message, you won't care if
Speaker:it's 3 people or 30,000 people. You wanna share your message.
Speaker:What some people wanna wanna do what I let a I heard a friend call.
Speaker:They wanna get Facebook famous, and they they just wanna be
Speaker:seen and noticed on on social media and so that people can say, hi.
Speaker:You're great. And give them a little heart and so forth. I mean, if that's
Speaker:what you want, that's fine. But and and it's don't get me wrong. It's
Speaker:okay with getting for to get recognized. I think we all like recognition,
Speaker:but I hope that's not your main reason. I hope you do want to share
Speaker:with people and let that let that come back in a reciprocal
Speaker:manner. Yeah. It's beautiful. I was just reading
Speaker:about validation. And I
Speaker:used to think that validation, That's my
Speaker:dog saying hello. Hey, dog. Was
Speaker:it had to come from someone else. Right? Someone
Speaker:else saying, hey, Harry. Nice job on that. Mhmm. But
Speaker:then recognizing that our
Speaker:validation comes from within is better.
Speaker:Yeah. Because we've put in the time. We
Speaker:know our skill sets. We don't really need if we need
Speaker:someone to validate us, I don't know if this is the word,
Speaker:but we can quickly become devalidated,
Speaker:unvalidated if someone is invalidated. One of
Speaker:those words. One of those words. There there's my
Speaker:mistake, and we're gonna leave it in. Listen. Please leave it in there, because that
Speaker:and we both may be wrong. Someone will chime Yeah. So
Speaker:so you get the point. Right? If we're or we're constantly looking for that
Speaker:validation from others, that we're really losing
Speaker:sight of what we're trying to do, which is to serve people
Speaker:and provide value for them. And if we feel like
Speaker:that our message isn't good because of something inside of
Speaker:us, then maybe we wanna look in the mirror. But if we're hearing it from
Speaker:someone Who just may not be a fan, then that's not good
Speaker:either. Right? Exactly. Exactly. You you hit it right on the head.
Speaker:Excellent. So you've been podcasting for how
Speaker:long? Well, if you could if you count
Speaker:the Internet radio before The name podcasting became
Speaker:Yeah. Well, let's count it. Yeah. Let's count that. Okay. I would
Speaker:say Probably since o
Speaker:nine, I think. 09, 2010 maybe. Yeah.
Speaker:Okay. What what's been, like, the big change for you
Speaker:and the whole Internet radio slash
Speaker:podcasting. Well, I think there's 2. 1 is the the
Speaker:global impact of it now. It it's so big and so
Speaker:vast now that, you know, your podcast really will
Speaker:be seen and heard all over the all over the world now. I mean, I've
Speaker:done podcast with people in other countries all over the world, which is
Speaker:cool. People I've never met probably never will meet, but that's that's
Speaker:that's the fun part of of that. Then there's the fact that video
Speaker:has really taken hold of this, and it
Speaker:presents a new audience for people because People that
Speaker:generally listen to podcasts are not the same people who watch podcasts and
Speaker:vice versa, because people consume their media the way they wanna
Speaker:consume their media. And I like that. And and then
Speaker:there's the fact that what what I have found with some people is how we
Speaker:can use YouTube to bring in more viewers, bring in
Speaker:more Subscriptions to a YouTube channel, which can in turn
Speaker:turn into more profits because they can be more more clients. Yeah.
Speaker:So that raises A couple of thoughts here. 1
Speaker:is about people thinking that they are going to monetize their
Speaker:podcast. You probably heard that a 1000000 times. Oh, God. Yes.
Speaker:Okay. So what's the mistake in thinking about monetizing the
Speaker:podcast, or is there one? Well, it's it's not a mistake in
Speaker:thinking that you can monetize it. It's just thinking that it will
Speaker:just bring in money. I mean, it it's like they think that if I just
Speaker:plug in this cord here, money's gonna come in to me. And
Speaker:no. I said I heard someone say Joe Rogan ruined
Speaker:it everybody. But, people think, oh, Joe Joe
Speaker:Rogan's making these 1,000,000 of dollars. I can make some well, first
Speaker:of all, let me explain one thing real quick. Joe Rogan was already a
Speaker:celebrity. Joe Rogan had money behind him,
Speaker:and then Spotify sponsored him, And that's where he got
Speaker:the 1,000,000 of dollars. So now let's start from there.
Speaker:Okay. Now going back to you, You can make
Speaker:money with your podcast. There are several people who are making money with their podcast,
Speaker:but it's, Generally, people don't make money the
Speaker:way that you think. A lot of you know, we're taught
Speaker:get a certain number of downloads on your podcast. Because these are audio downloads.
Speaker:Get a certain number of downloads on your podcast, and then you can
Speaker:attract sponsors. That's true. But you
Speaker:just you just heard Harry say a little while ago that most people start up
Speaker:with, like, 3 people. So you're not gonna get that many
Speaker:downloads to start with. It takes some time. It takes time, and then you may
Speaker:get sponsors interested in it, not a whole lot of
Speaker:money coming in in from there. So you have to be creative with how there
Speaker:are other ways you can bring money your podcast. I mean, one of the ways
Speaker:I do when I produce other people's podcast is I build breaks
Speaker:into their podcast where we where they can insert commercials from People that they
Speaker:know of who wanna sponsor their podcast, and they keep all the money.
Speaker:So this is the way for them to build up their build up their listenership
Speaker:and build up their monetization of it. Also, I get
Speaker:people ask me this question, Aaron. I think it's it's almost you're
Speaker:gonna think it's silly, but they ask me. So Can I offer my own
Speaker:products and services on my podcast? I said, you better.
Speaker:I mean, who else is gonna offer your stuff? Why not
Speaker:you? And so, yeah, you should sell
Speaker:your stuff on your pod then don't make it a a pitch fest,
Speaker:But definitely off make an offer on your podcast for people.
Speaker:You you definitely should do that. Then, of course, You can
Speaker:have guests on where they have affiliate programs, and you can
Speaker:offer their product or service to your audience and get a cutout of it. Make
Speaker:sure you set that up before the podcast and vice versa. You could
Speaker:have your guest offer your services, you know, to
Speaker:their audience as well. Those are those are just a a few ways. Of course,
Speaker:there are other things like, you know, pet was it Patreon out
Speaker:there? They can they can help you. There there are a lot of ways you
Speaker:can monetize Your podcast. Getting
Speaker:getting partners to go on with you to actually, give
Speaker:you give you money to just be a be a brand evangelist for them.
Speaker:And you can also they can sometimes they give you product as well.
Speaker:So it's a lot of different things you can do to monetize your podcast,
Speaker:But most podcasts are not gonna just make money just because you have a
Speaker:good podcast. You gotta do you gotta do a little bit more with it and
Speaker:be creative with it because it It's not the cash cow that
Speaker:people think it is. Right. It's really a
Speaker:great hobby, but it it gives you a platform.
Speaker:So I look at it. I wouldn't say a hobby. I would I would call
Speaker:it a platform. Yeah. So, yeah, so I would do this
Speaker:regardless if I was in business or not because I just
Speaker:love meeting people. So people like me who are
Speaker:radio enthusiasts. Like, I wanted to be a disc jockey when I
Speaker:was a teenager. Yes. And I just thought about this recently
Speaker:as I was posting about Go back to your youth to
Speaker:think about what you are passionate about. That may be something that's missing
Speaker:in your life. And I went, Oh my god. When I was
Speaker:17 or 18, I was calling radio
Speaker:stations to see if they would hire me. That is true.
Speaker:Many years later doing this. Well, you see, that's funny to hear that because
Speaker:when I was when I was in college, I started out as an architecture major
Speaker:and Kicked my butt. And and I I really had to change my major. Didn't
Speaker:know what I would change it to. And my sister said, well, Greg, you've always
Speaker:been interested in radio and television. And I'm and I
Speaker:my honest thought was, well, isn't everybody? I I didn't
Speaker:think of that as a major. I really didn't. And then I changed my major
Speaker:to mass media, and I started, hosting
Speaker:TV shows, writing sports articles. I started, I ended up
Speaker:being a sports producer for a radio station. I was calling all the games on
Speaker:the radio. Oh, cool. Yeah. I got to work with people like, Kevin
Speaker:Frazier Entertainment Tonight, he and I were in college together. We used to call games
Speaker:together. So it's just it's just, funny how that worked
Speaker:out, but it was something that I had always been passionate about but never
Speaker:thought of it as a career, and then I next thing you know, I'm working
Speaker:in media. Yeah. So there's this is great career advice, folks,
Speaker:Is find something that you're passionate about and see what kinds of
Speaker:opportunities there are in those field. Is that I love
Speaker:how you said that. See how what type of opportunities there are. Because I
Speaker:used to tell people, work your passion. Always work your passion, but I said,
Speaker:no. Work what you're good at Because people are not gonna
Speaker:pay you for your passion. They're gonna pay you for what you're good at. Yeah.
Speaker:But that doesn't mean you shouldn't See the opportunities with
Speaker:your passion. I love the way you put that. Media. Opportunity doesn't always mean
Speaker:you're gonna make money with it, but it's still great to experience what your passion
Speaker:feels like inside. Yeah. I was talking to someone
Speaker:recently, young kid, about and his passion is music. Mhmm. And
Speaker:I asked him, Well, what kind of careers and opportunities are
Speaker:there in the music field? And he's just thought about playing.
Speaker:And so, You know, as we explored, you know,
Speaker:there are dozens, if not hundreds of
Speaker:opportunities Yeah. Related to marketing in the
Speaker:music field to sound, to instrument
Speaker:creation. There's all kinds of things that go on in the managing
Speaker:and whatever. Right? Events. Because that the the things see, we
Speaker:glorify the plane. It's just like sports. A lot of people wanna be
Speaker:pro athletes, but Only a few are gonna make it as a pro, but there's
Speaker:still so many opportunities in sports that you can be involved in
Speaker:and do well and still be around the game. But it should glorify
Speaker:the ones who are out front. Yeah. This is great stuff.
Speaker:Alright. So I appreciate you Sharing so much insight on the
Speaker:podcasting and video's gotten to be pretty big
Speaker:these days. Mhmm. And now I'm seeing shorts
Speaker:on YouTube, Reels, Instagram, Facebook, and so
Speaker:forth. What's your thought about An entrepreneur,
Speaker:someone who's starting out, and they say, I just said not very
Speaker:good with video. Would you offer similar advice for them
Speaker:or what's your thought? Well, what does that mean? That's what I would say. What
Speaker:does that mean you're not very good with media? I don't know what that means.
Speaker:Like the sound of my voice, and I look funny.
Speaker:Well, my my my thing was I I would say is,
Speaker:like, get out of your own head. Yeah. Those are things I might have said,
Speaker:by the way. Yeah. Get out of your own head. Because once again, we're talking
Speaker:about ego. Yeah. That that's all about you. So so
Speaker:let me ask you the question. Are you paying for your services
Speaker:or are other people paying for your services? Yeah. Other people.
Speaker:So the other people need to see the video. It's not about you. Right. The
Speaker:other peep and it's not a like, for instance, I hate looking at
Speaker:myself on camera. I hate it. So a lot of times, it's
Speaker:funny because people people ask me to send them a video for something, and I'll
Speaker:send it to him. Like, oh, that was great. I was like, good. I'm glad
Speaker:you liked it because I didn't look at it. Because I I'm I'm famous
Speaker:for doing one take, and then I'll just Send it from there because
Speaker:I was like, I didn't look at it. I just I just practice it in
Speaker:my head or practice it without being on camera, then I'll just go with it,
Speaker:and I'll just send it. I don't like I never like looking at myself on
Speaker:camera. I've been doing it for years. So refreshing.
Speaker:How many times I edit something? I've
Speaker:cut it way down, but I would do so many
Speaker:takes on doing a video to post on social media.
Speaker:But I think the biggest thing for me is always bring energy. Mhmm.
Speaker:Because if I bring energy with what I'm saying, people
Speaker:Can overlook anything that might, you know, might be negative or
Speaker:something. Yeah. Well, that's such a good point is why do you wanna
Speaker:bring the energy? What's your thought on that? Well, 1
Speaker:yes. I don't want people to be bored. That's the that's the number one reason.
Speaker:I don't want them to be bored, and I want them to feel that I
Speaker:need to pay attention to this person. Whatever he's talking about, I wanna pay
Speaker:attention to it because he's got my attention. So I need to just stay there
Speaker:with him and just be in the moment with him, and I may wanna talk
Speaker:to him even more, and I and I get that. That's why I get some
Speaker:clients. They'll tell me, hey. I love your energy. So Yeah. I wanna I
Speaker:wanna make sure I keep that. Yeah. So what do you do
Speaker:to elevate the energy? Do you ever do some kind of
Speaker:exercise or listen to I don't. I know I know what
Speaker:you mean, and I know people that do, but I don't.
Speaker:I just here's the thing. When you're
Speaker:doing a podcast, you're in a TV show, whatever, YouTube
Speaker:videos, it's entertainment at that point. Mhmm. So
Speaker:I just turn on the entertainment button and then just say, okay. Let's have some
Speaker:fun. Let's just go with it. And and that's the key. Have fun with it.
Speaker:Don't Everything doesn't have to be you I don't care if you're
Speaker:talking about taxes. I mean, you can still have fun talking
Speaker:about it. And if you if you if you just bring energy with it,
Speaker:people will wanna listen more. Afterward, if you want.
Speaker:Yeah. I just I'm a big fan of enjoying the ride.
Speaker:Exactly. Right? Exactly. Yeah. Something you think
Speaker:as well, it sounds like. Mhmm. Oh, yeah. Most definitely. So
Speaker:what advice would you give small business owner
Speaker:leaving corporate? They look at all the things that
Speaker:are available. You said start with a podcast.
Speaker:Maybe they're still trying to figure it out. They're
Speaker:listening to this podcast. How would you speak to them?
Speaker:Well, I would find out what what is it that you wanna do? First of
Speaker:all, don't start podcast if you have no idea what you wanna do. I
Speaker:I use I work with businesses. So I had I literally
Speaker:turned someone away couple weeks ago because
Speaker:they just wanted to do it as a hobby and had no
Speaker:business aspirations. And I told him. I said, you know, it is there's a cost
Speaker:for me to to work with you, and there's a cost for me to produce
Speaker:your podcast. I said, if you have no Interest in
Speaker:doing anything except other than hobby. You're not gonna continue being a client.
Speaker:Right. So I would rather let you keep Keep your money and
Speaker:find out what it is that you want to really do before we
Speaker:go forward. Now if someone knows that they wanna do something, I
Speaker:would ask them. I said, no. How badly do you want to reach more
Speaker:people? Who is your audience? Where are they? Because one of the
Speaker:things that we have been taught that is wrong is
Speaker:find out who your audience is, who your avatar is, and then go where they
Speaker:are. And I say no. Find out who your audience
Speaker:is and make it so they can find you. Meaning, you
Speaker:wanna put media in various places So the people who are
Speaker:looking can find you no matter what medium they're using. So
Speaker:that way you don't get missed. And if If you do that, then
Speaker:you'll you'll find you'll have people to find. I always use the the
Speaker:analogy of the comedian Kevin Hart. I tell people I said, I don't care if
Speaker:you think Kevin Hart is funny or not. You can ignore him because
Speaker:he's everywhere, and he does that by design.
Speaker:So as a business owner, I say, why don't you? Why don't you do that
Speaker:by design and make it so you're everywhere? People some people will say, oh, you'll
Speaker:get sick of them. But know what? You can get sick of him all you
Speaker:want to. You're not gonna ignore him, and the same thing can be
Speaker:said for you. It does think about it. There's a commercial that we all I
Speaker:mean, it doesn't matter. It is always a commercial that you hear over and over
Speaker:again, you're sick and tired of it, but it's in your head
Speaker:now. So the thing is make it so that, you
Speaker:know, They stay with you. I mean, how many times have you seen a
Speaker:McDonald's commercial? When when you're you're up try driving with a kid by those
Speaker:golden arches and see what happens. Right. Exactly. Yeah. It
Speaker:makes perfect sense. And, you know, I appreciate you sharing
Speaker:this because sometimes I would say things like,
Speaker:people are just gonna be annoyed seeing me all the time. But they're
Speaker:not really seeing you all the time because
Speaker:you have to show up in their thread. And just because
Speaker:you're posting doesn't mean they're on that platform
Speaker:that day to see you or if they're spending enough
Speaker:time to see you show up in their thread, so they may not see
Speaker:you. And even and even if you do. Because, see, the thing is is that
Speaker:what you wanna do is come top of mind when they need something.
Speaker:Mhmm. If they see you enough, When that situation comes
Speaker:up, you come to mind. And that's what they mean. How many times have
Speaker:we got like, there's certain people whose emails we we subscribe to,
Speaker:And they always are sending us an email, and we sometimes just delete it without
Speaker:even open it because we know it's just the Lima come. But then there's that
Speaker:one time where we need it. Exactly. Know who to go, and we can
Speaker:search all the emails, but we know that we need them because we because
Speaker:they have what we need. And it's just the same thing. You wanna make sure
Speaker:that you Stay visible to those people who are looking for you.
Speaker:That's great advice. Doctor Barrett Matthews,
Speaker:where can, the good people find more of you, sir?
Speaker:Well, they can actually find me on www.com.
Speaker:To money.com. That's one place they can find me. I
Speaker:like it. Alright. So this guy is awesome. Make
Speaker:sure you find Doctor Barrett Matthews provides
Speaker:tons of value. Thank you so much for joining me. Thank you, Harry. Appreciate
Speaker:your time, man. Great stuff. Talk to you soon.
