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A creative topic deserves a creative podcast just so! And multi-million dollar creative agency owners Melissa DiGianfilippo & Alexis Krisay have absolutely done that in their podcast, Will It Stick?, where they explore the crazy marketing moments in history. In this episode, Melissa joins Tracy Hazzard to tell us how they have built a successful and stylistic podcast, attracting not only customers but also clients. She takes us across the transformation of their branding, the process of choosing brands and reviewing campaigns, and marketing and monetizing their show. Melissa and Tracy then dive into some content strategizing, offering tips on how to make the most of your show—from blog posts to video clips. With the access we now have to the world through social media, creative ways of reaching people are endless! Follow along to this great conversation to learn more about building a show that sticks.
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