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You may have the best actionable business strategy to share with the entire world. However, no one would listen to it if you will deliver it through a monotonous and dull podcast. Annie P. Ruggles found the most effective approach to do this by teaching sales communications using her deep love of the 80s and 90s pop culture. She joins Tracy Hazzard to discuss the upbeat, friendly, and wacky format of her podcast, Too Legitimate To Quit. Annie shares how she invites listeners to take action and come back for more by giving them “assignments” and ripping off the final thoughts segment of The Jerry Springer Show. She also talks about treating her guests as family to create deeper connections, why getting celebrities are not always ideal, and how to effectively use a podcast to build a strong community.
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