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With TikTok videos, YouTube Shorts, and Facebook and Instagram Reels, videos have undeniably become the biggest form of content today. If you have a podcast, then it should be something you need to take advantage of. Ken Okazaki helps you do just that! He is the founder of GoBox Studio and 20X Agency, where he helps coaches and businesses simplify their marketing efforts, establish their authority, and attract customers through video content. In this episode, he joins Tracy Hazzard to share the video marketing framework that can maximize your podcast’s reach. Ken is also the host of The Content Capitalists podcast. He shares some of the wisdom he has learned from businesses and brands on how to see actual conversion from the content you’re creating, making money off your show. Plus, Ken dives deep into different types of video content—from long form to live stream—and weighs in on which ones are more effective. He then gives a couple of tips and tricks to optimize your show, producing content from your other content. Tune in and discover the ways you can grow your podcast through video!
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