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Podcasting may seem simple, but as with any marketing medium out there, the process requires analysis and tedious preparation. Jim Beach, the Founder of American Computer Experience, talks about how his book, School for Startups, became the force that made him create a podcast of the same name. Jim shares some interesting things about podcasting, including creating breakthrough products because of the interviews. He also shares some insights on how you can increase the volume of your shows, how you can position yourself as an authority using your podcast, how you can monetize your podcast, and what makes a podcast binge-listenable.
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