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Expertise is not the same as authority. The difference is having that visibility and recognition in your target market. In this episode, Tracy Hazzard chats with Alastair McDermott about how you can increase your visibility to create a more authoritative podcast. Alastair is a marketing coach, consultant, and podcast host for The Recognized Authority. He also created a nine-episode series called The Specialization Podcast, where he shares tips and insights to help clients niche down their business. He explains how niching down and publishing content are key drivers for becoming a recognized authority in your industry. Tune in to learn the ways to achieve that status with implementable tips.
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