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The term authenticity is being thrown around a lot, especially in marketing but what does it really mean? So many brands are slaughtering their own brands by not being good to their customers and by not being authentic. It’s hard to hide your authentic self when you’re podcasting or video casting. Your audience who listen to you either on video streams or video or audio programs in a podcast can tell when you’re being authentic and when you’re not. The brands that are more authentic brands are actually doing better. Know more about what it means to be authentic and why that is so important in relating and connecting more with your audience, and learn some pro tips on how to be authentic in your platforms.
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