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It may look like a ton of fun to have a podcast, and it is, but there’s also a lot going on in the back end of podcasting. New influencer Hailley Griffis is one of the many hosts of The Science of Social Media, the podcast of Buffer which is a suite of social media products that provide tools for visual marketing, audience engagement, and analytics. Hailley You came up with the idea that a podcast was going to make a great idea for a social media company. She shares how they built The Science of Social Media from the ground up and everything that goes on in the back end of creating a corporate podcast to give the audience the best that they could in fifteen minutes.
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