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How does finding your brand’s voice help in growing your podcast? Think about the last time you heard a great piece of music or a powerfully emotive sound effect. Now think about how that made you feel. Chances are, it evoked some strong emotions. That’s the power of sound. Audio branding uses that sound to create an emotional connection with a brand. It’s a powerful tool that can build brand equity, differentiate a brand from its competitors, and create an immersive brand experience. And that is what Jodi Krangle and Tracy Hazzard talk about today. Jodi has been a voice actor since 2007 and has worked with clients from major brands worldwide, including Dell, BBVA & Kraft. Over the years, she’s learned much about sound and how it influences people. Her podcast on this subject is Audio Branding: The Hidden Gem of Marketing. Join Jodi as she talks about the power of sound and the importance of finding the voice for your brand in growing your podcast.
