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Many assume that podcasting is a passive environment, but that is very far from the truth. If you want your show to gain a strong following and become an effective marketing channel, you need to actively work on your value growth. Tracy Hazzard chats with Hector Santiesteban of Marketing Your Podcast to discuss why simply recording and releasing your podcast will not attract listeners. He explains how to level up your marketing strategies by identifying the type of content your audience wants to consume, understanding the value you are delivering, and realizing the large impact of bite-size consistent improvements. Hector also explains how he uses AMA's and mastermind episodes to make his podcast more engaging, informative, and easier to digest.
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