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If you want to survive the cycle of innovation there is only one thing you need to know. You have to understand that if you remain romantic, you are going to lose. One of the reason’s I have been so successful in my career is because I followed consumer attention. I didn’t hold on to what got me here. Yesterday it was ‘91 cabernet sauvignon and now it’s rosé. Yesterday it was the six second video app Vine, and today it’s Instagram. The fact of the matter is, “The Cycle of Innovation” is nothing more than a bundle of fancy words. In reality the term means nothing. Listen to this podcast to hear more about what I think!
