Today's podcast was a recent conversation I had with some of the creatives at VaynerMedia. I discuss our journey into the social creative world. I talk about the landscape of digital trends and share my insights on platforms such as TikTok and Instagram. I also talk about the undeniable power of tools like Google Trends. I explain that It's not about what's popular on social; but about grasping the 'why' behind the strategy. I emphasize the importance of convincing clients through data-backed insights. We also discuss the future of agency life and the role of strategy in crafting impactful content. Whether you're a budding content creator or a seasoned marketer, this conversation offers a ton of insights and advice. I hope you enjoy :)