July 9, 2023

This is The Key to Consumer Attention

This is The Key to Consumer Attention

On this episode I'm sharing a throwback keynote I gave to Booking.com employees back in 2017. We discuss the importance of consumer attention and its ever-changing nature, as well as brand relevance and how its built by leveraging social media. I also speak on humans' innate distaste for wasting their time and how a business can use that in their favor. Enjoy!