May 5, 2022

Building a Brand That Resonates With Your Consumers | Interview With Jesse Purewall, Global Head of Brand at Qualtrics

Building a Brand That Resonates With Your Consumers | Interview With Jesse Purewall, Global Head of Brand at Qualtrics
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On this episode of #ThePlaybook, Jesse Purewal, Global Head of Brand at Qualtrics, shares his thoughts on:


  • [:45] - Why generating a breakthrough is all about balance 
  • [3:05] - How “keeping score” with your clients will lead to diminished results
  • [6:43] - The single biggest challenge that comes with building a technology brand 
  • [9:43] - How to rebuild a brand so that it is more focused on the customer and more modern 


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