On this episode of #ThePlaybook, Scott DeRue, President of Equinox, shares his thoughts on:
- [:41] - How the Equinox experience sets their fitness clubs apart from their competitors
- [3:43] - What Equinox does to promote a high-performance lifestyle for their members
- [12:06] - How his time as Dean of the University of Michigan's School of Business led to his current role
- [14:17] - How he empowers his team to adapt to changing customer preferences
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