Oct. 20, 2022

How to Brand Yourself and Stand Out | JB Bernstein, Legendary Sports Executive

How to Brand Yourself and Stand Out | JB Bernstein, Legendary Sports Executive
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On this episode of #ThePlaybook, JB Bernstein, CEO of AviSight Inc. and legendary sports executive, and the inspiration for Disney's Million Dollar Arm, shares his insights on:

  • [2:31] - How the Las Vegas business community has experienced a massive shift in recent years
  • [4:13] - Why Hall of Fame athletes are more desirable for marketing than ever
  • [7:48] - The key factors that help an athlete to create a lasting legacy for themselves 
  • [13:53] - His best advice for college athletes on how to take advantage of NIL rules


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