Jan. 24, 2023
How to Maximize Your Personal Brand | Ilya Fedorovich, Founder & CEO of Xeela Fitness
On this episode of #ThePlaybook, Ilya Fedorovich, Founder & CEO of Xeela Fitness, Co-Founder of Doughbriks, and Social Media Influencer, shares his insights on:
[2:52] - Why the “fake it until you make it” approach does not work
[4:16] - How a conversation with his concerned mom led him to launching his supplement line
[9:25] - What entrepreneurs must do to grow and leverage their personal brand
[14:45] - His goals for the future of Xeela Fitness and their products
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