Sept. 20, 2022

Michelle Poole, President of Crocs on What it Takes to Build a Global Brand

Michelle Poole, President of Crocs on What it Takes to Build a Global Brand
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On this episode of #ThePlaybook, Michelle Poole, President of Crocs, shares her insights on:


  • [4:34] - Why having an “icon” is a powerful for driving brand relevance
  • [6:39] - How inclusivity has become a major part of Crocs’ appeal for customers 
  • [10:00] - Why choosing the right companies to partner with can make “one plus one equal three”
  • [16:14] - How Crocs’ Three Pillars of Purpose drive decision-making at the company


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