Old School Strategies in a Digital World | How Krispy Kreme Brands Itself
In this episode, I chat with Dave Skena, Krispy Kreme's Global Chief Brand Officer, about the authenticity behind their iconic brand, the power of generosity in marketing, and the deep emotional resonance brands can have in society. Join us for insights on nostalgia, strategy, and measuring "brand love.”
Today's episode is from a conversation with Dave Skena, the Global Chief Brand Officer of Krispy Kreme. We dive deep into the secret behind Krispy Kreme's lasting appeal, the authenticity and generosity that drives their brand, and the importance of maintaining an 'old school' approach in today's rapidly evolving digital landscape. Dave emphasizes the role of continuous learning and adaptation in marketing, sharing insights from his journey through industry giants like PepsiCo and FritoLay. Plus, we explore the emotional impact of brands on individuals and society, with a special focus on measuring "brand love." Join us for a sweet blend of nostalgia, strategy, and heart.
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