The Cavinder Twins on NIL, Basketball, Business, and Social Media | The Playbook
David sits down with Haley and Hanna Cavinder as they delve into their journey of transitioning from professional sports to community builders, maintaining individuality in their shared brand, and forecasting the future of social media marketing.
In this insightful episode of The Playbook, host David Meltzer engages with the Cavinder twins, Hanna and Haley. The college athletes and social media influencers share their journey from the basketball court to the world of entrepreneurship. They discuss the power of community, the importance of authenticity in social media, and how their discipline from sports has shaped their approach to business. They also touch upon their partnership with WWE and their views on the evolving landscape of social media marketing. This conversation highlights the duo's passion for their craft, their shared vision, and the bond that has been their pillar of strength throughout their journey.
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