A conversation with Rene Rodriguez about the importance of staying true to yourself while following the formula of content creation, without resorting to clickbait or sensationalism.
On today's episode, I meet with Rene Rodriguez, Bestselling Author and Keynote Speaker. We discuss the importance of a company’s brand image and how to craft it. Rene speaks about the importance of effective communication in brand marketing and creating a story that inspires. We discuss the importance of authenticity and credibility when trying to influence customers or stakeholders in a brand. I close by stressing the importance of establishing your values for yourself and your brand.