In today's episode, we revisit and expand on the intriguing topic of promoting your podcast without relying heavily on social media. We kick off with a thought-provoking question: "How much time do you spend on social media promoting your podcast?" After learning about the levels of time investment by various podcasters, we explore whether social media is as effective as many assume. This episode sheds light on alternative strategies that can shift your perspective on the role of social media in your podcast promotion.
Episode Highlights:
[0:03:17] Icebreaker Question: How many hours do you spend on social media to promote your podcast?
[11:57] Engagement and content promotion strategies.
[17:26] Social media usage for podcast promotion, with a focus on time management and alternatives.
[21:49] Social media management for podcasts, with insights on planning, and repurposing content
[34:12] Alternative ways to promote podcasts beyond social media.
[42:41] Growing podcast audiences through newsletters and referrals.
[48:19] Leveraging audiences through guest blogging and cross-promotion.
[53:02] Podcast growth strategies, including events, guest blogging, and personal networking.
Links & Resources:
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FB Group Post on Today’s Topic: https://www.facebook.com/groups/empoweredpodcasting/posts/655124636821208/
The Podcast Space
https://www.instagram.com/thepodcastspace/
The AI Briefing (Nick’s podcast):
https://www.youtube.com/@ninefivefree
McMahon On Keys (Jeff’s podcast):
https://www.youtube.com/watch?v=TUmHzj3KJLs
Minvo Procast Live w/Heather Parady (LinkedIn, 12pm EST today): https://www.linkedin.com/events/engagingshort-formvideostrategi7205240550269009920/theater/
Minvo Procast w/Heather Parady (YouTube, 12pm EST today): https://youtube.com/live/0CyHIEZC9j8
PMC Episode w/Heather Parady:https://www.podpage.com/pmc/s1e79
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