Boost Your Podcast Growth using Facebook Ads with Megan Shields

Today, we dig into the world of Facebook and Instagram advertising for podcasters with guest expert Megan Shields. We unpack her, 'trifecta ads strategy', emphasizing the growth of email lists, social media presence, and podcast listenership. Megan shares insights from her transition from financial services to digital marketing, highlighting the effectiveness of targeted ads in reaching the right audience. We also cover practical tips for podcasters looking to leverage ads as well as real-life success stories from Megan's clients. Tune in for valuable strategies to enhance your podcast's reach and engagement.

Episode Highlights:

[4:15] Ice-breaker: "If you had an unlimited budget to advertise a single episode of your podcast, which would it be and why?"

[9:10] Introducing Megan Shields

[11:27] Pivoting from financial services to podcasting and Facebook advertising.

[17:06] Email list growth for podcasters.

[22:19] Email marketing best practices and leveraging social media for visibility.

[27:54] Podcast ads and social media nurturing.

[33:22] Boosting social media content for podcast growth.

[39:00] Entrepreneurship, marriage, and marketing strategies.

[43:44] Podcast advertising strategies and DIY course.

[49:27] Facebook ads for podcasters with tips for success.

[52:35] Facebook ad strategy and VIP day coaching.

Links & Resources:

Megan’s Links:

http://www.chimehousemedia.com/

https://www.chimehousemedia.com/podcast-vip/

https://www.chimehousemedia.com/grow

https://www.chimehousemedia.com/amplify

https://www.instagram.com/chimehousemedia/

Simona’s Podcast: https://www.simonacostantini.com/asitrelatestopodcasting

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