April 8, 2024

Does a Podcast need Social Media to Grow?

Does a Podcast need Social Media to Grow?

In today’s episode, our 'question of the morning' brought on a lot of great insights about relying on social media for growing a podcast- from skepticism about abandoning social media to enthusiastic endorsements of alternative strategies. Some themes that stood out were, the role of social media in podcast growth, personal outreach vs public platforms, and the importance of content variety and strategy.


Episode Highlights:

[5:26] Ice-breaker: “Is social media a necessary evil for growing a podcast?”

[9:24] Personal networking vs. relying on social media.

[13:44] Podcasting, social media, and self-promotion.

[17:26] Strategies for podcast growth without social media.

[21:32] Social media's impact on podcast promotion and engagement.

[27:40] Podcast promotion and PR strategies.

[33:22] Social media's role in growing a podcast.

[36:22] Utilizing newsletters and live events for podcast promotion.

[49:52] Social media strategy for podcasters.


Links & Resources:

AI tool Sid Mentioned: https://swellai.com
Setting Social Media Goals (Jonathan Howard's Link): https://www.canva.com/design/DAGB0yRl-cY/MOYxeFXuIcbK7CzorRxvFA/view


If you've found unique ways to grow your podcast without solely relying on social media, I'd love to hear about it. Please follow, share, and review our show!


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