How to Optimize Your Podcast Discoverability on YouTube

In today's episode, we tackle an intriguing question inspired by Gary Vee and get into podcasting on Youtube. We explore the rise of video podcasting, YouTube's growing dominance in the podcast space, and podcast discoverability. Stay tuned as we break down key stats, share personal insights, and discuss strategies for optimizing your podcast content for maximum reach and engagement. 

Episode Highlights:

[2:42] YouTube's growing influence in podcasting with stats on usage.

[6:03] Podcast listenership, preferences, and platforms, with a focus on YouTube growth among Gen Z.

[14:15] YouTube's algorithm favoring small creators and podcast growth on the platform.

[20:22] YouTube content distribution.

[32:03] SEO tips and new platform adoption.

[37:23] Tips on making content kid-safe on YouTube.

[41:14] Optimizing YouTube video titles and thumbnails for better discoverability.

[48:24] Mailbag Question: Can I release only podcast clips without full episodes, and how might this affect guest expectations and audience engagement?

Links & Resources:

Video Podcasting Growing Article: https://www.forbes.com/sites/rosaescandon/2024/04/29/video-podcasting-growing-in-popularity/

Craig’s (Life Out There Podcast) FB Group Post: https://www.facebook.com/groups/empoweredpodcasting/posts/643105698023102/

New YouTube Algorithm Update Favors Small Channels (Think Media): https://www.youtube.com/live/XC2x5I6ojVg

Creative Frequencies (Chris Vaglio’s Podcast): https://www.youtube.com/playlist?list=PLKLRgt60Sd3s1LrqvPFUj2voXQjit332n

Taja App (DR’s suggestion): https://appsumo.com/products/taja/

Empowered Podcasting Conference: https://empoweredpodcasting.com  

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