Podcasts Equally As Popular as TV Among Listeners 18-34

In today’s episode, we discuss the latest in podcasting, social media, and more that keeps us on our toes. From a brand new feature on LinkedIn that's catching every content creator's eye, to a special workshop by YouTube dedicated for podcasters, and the icebreaker that got us all thinking: would you choose only podcasts or TV for a month? 

Episode Highlights:

[4:05] Ice-breaker: If you had to choose between only podcasts or TV for a month, which one would you pick? And why?

[8:16] Podcasting and book club with dads and daughters.

[18:48] Podcast analytics and industry growth.

[26:43] Podcast growth, listenership, and competition.

[34:20] Podcast awards and strategies for success.

[46:57] LinkedIn's new video feature in beta.

[53:56] Social media platforms, podcasting, and content creation.

[58:57] YouTube's free workshop for podcasters and networking opportunities.

Don't forget to share this episode with fellow podcast listeners and leave us a review if you love what you hear. Your feedback is our compass, guiding us to continuously deliver content that resonates with you, our valued listener.

Links and Resources:

Podcast 18-34 Reach Is Now Equal to TV: https://www.westwoodone.com/blog/2024/04/01/head-snapper-podcast-18-34-reach-is-now-equal-to-tv-female-podcast-habituation-hits-an-all-time-high-and-the-one-slide-every-marketer-needs-to-have-from-edison-researchs-infinite-dial-2024/

Google Podcasts shutting down: https://deadline.com/2024/03/google-podcasts-shutting-down-content-producers-migrate-youtube-music-1235872435/

LinkedIn’s new video feed feature: https://www.zdnet.com/article/linkedin-is-testing-a-tiktok-like-feed-for-short-form-videos/

Billy Thorpe’s Viral Video: https://www.tiktok.com/@dealbillyhq/video/7352678962570612014?lang=en

Events:

Empowered Podcasting Conference June 28-30: https://empoweredpodcasting.com/ 

Youtube Podcasting Workshop on 4/26: https://eventsonair.withyoutube.com/events/youtube-podcast-sessions

Signal Award Applications: May 10 application cost goes up…cheapest it’ll be is right now!: https://entries.signalaward.com/#/enter

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Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w  

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