Many podcasters can often hit that wall when trying to infuse your episodes with that storytelling magic that just hooks your audience. Today, we're tackling that head-on with the storytelling maestro, Cary Munk.We’re also diving into the nuts and bolts of what makes a podcast truly resonate—things like the essence of a compelling story, the power of starting with the end in mind, and yes, the art of selling without selling. You're definitely going to want to stick around for this one.
Episode Highlights:
[3:34] Ice-breaker: If you were to teach someone one thing about storytelling in podcasting, what would it be?
[7:32] Storytelling and entrepreneurship at podcast conference.
[16:33] Storytelling techniques for podcasters to help brands differentiate themselves.
[20:34] Podcast storytelling, engagement, and format.
[25:19] How Dyson's marketing strategy shifted to online video and aligning with a podcaster to create branded entertainment.
[29:24] Storytelling in podcasts, focusing on conflict and emotional impact.
[43:08] Using storytelling in educational content, including relating to listeners' frustrations and sharing results.
[48:47] How to help guests open up during podcast interviews.
[1:01:09] Podcasting trends, including audience loyalty and partnerships.
[1:06:43] Podcasting and brand partnerships with Cary Munk.
Links & Resources:
Connect with Cary Munk:
Email: carymunk@gmail.com
LinkedIn: https://www.linkedin.com/in/carymunk/
Instagram: https://www.instagram.com/carymunk/
Empowered Podcasting Conference: https://empoweredpodcasting.com
Heather Parady: https://www.instagram.com/heatherparady/
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