The Rise of Pod Fade: What's Next?

We kicked things off with a fun icebreaker about which TV or movie characters we'd want to interview, with picks ranging from Happy Days to It's Always Sunny in Philadelphia. But then the conversation took a serious turn as we dug into that recent PodMatch report delivering a startling statistic for indie podcasters - you're apparently four times more likely to succeed with a regular business than a podcast! We had a brutally honest discussion about the staggering failure rates and why so many shows get abandoned.

The consensus? We've got to redefine what "success" even means, whether that's personal growth, building a brand, or using it as a strategic marketing tool - the value extends way beyond monetization.

Episode Highlights:

[07:30] Icebreaker: If you could interview your favorite character from a TV show or movie who would it be?

[20:00] Discussion on Spotify's video podcast feature.

[25:00] Reactions to Spotify's new feature.

[28:00] Uploading video content to Spotify and analytics.

[30:00] Podcasting success and failure rates.

[35:00] Purpose and success metrics of podcasting.

[40:00] Changing podcast themes as life changes.

[45:00] Pivoting from a T-shirt business to podcasting.

[50:00] Podcasting as a long-term marketing tool.

Links & Resources:

Want a birthday shout-out? Tell us your birthday!

https://www.facebook.com/groups/empoweredpodcasting/posts/652571993743139/

Spotify for Podcasters Video Info: https://podcasters.spotify.com/features/video-podcasts

PodMatch June 2024 Podcast Report: https://podmatch.com/report

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