Turning Podcasting into Business
(Available in video and audio formats) In today’s episode, the tables are turned as I take the hot seat in an interview originally recorded for Dr. Jen Riley’s digital marketing master’s students at Vanderbilt University. Dr. Riley graciously allowed me to share this insightful conversation, where we dive deep into podcasting as a vital tool for digital marketing strategies. From my journey over two decades in podcasting to actionable advice for aspiring podcasters, this episode is packed with tips on building a show, retaining an audience, and navigating monetization opportunities.
We discuss everything from essential podcasting roles to managing the technical and creative aspects of production. Whether you're a business looking to enhance client relationships or an individual podcaster striving to create high-quality content, there’s something here for you. Plus, I touch on the future of podcasting, including how AI and video are reshaping the industry.
Episode Highlights:
[0:07] Setting Up a Special PMC Presentation
[0:51] Jen Introduces Me
[02:22] How Did You Get Started in Podcasting?
[05:10] What Are the Different Roles Involved in Producing a Podcast?
[07:43] What Tasks Go Into Planning and Producing a Podcast Episode Beyond Just the Length, Frequency, and Topics?
[10:41] How Do You Determine the Ideal Podcast Frequency and Episode Length?
[13:58] What Factors Contribute to "High Quality" in a Podcast?
[16:04] How Do Platforms Like YouTube and Spotify Handle Audio-Only vs Video Podcasts?
[18:08] Is It Necessary to Distribute a Podcast on All the Major Platforms?
[19:28] What Equipment and Setup Do You Recommend for a High-Quality Podcast?
[22:49] How Do You Monetize a Podcast?
[26:15] How Do You Balance Freedom of Speech and Controversial Topics with Avoiding "Cancel Culture" in a Podcast?
[29:02] Where Do You See Podcasts Going in the Future, Especially with the Rise of AI?
[31:26] How Can Businesses and Brands Differentiate Their Podcasts from Individual/Personal Podcasts?
[34:39] What Metrics Should You Look at to Determine if a Podcast Is Successful, Beyond Just Download Numbers?
[41:04] How Do You Pivot a Podcast if You Notice Issues Like Audience Drop-Off at a Certain Point in Episodes?
[42:54] What Other Factors, Beyond Quality and Consistency, Separate Successful Podcasts from Unsuccessful Ones?
[43:38] What Key Skills or Abilities Would Help Someone Be More Successful in Podcasting?
[44:59] What Kind of Planning, Preparation or Processes Do You Recommend for Starting a Podcast?
Links & Resources:
The Podcasting Morning Chat:
Marc Ronick on LinkedIn:
https://www.linkedin.com/in/marcronick/
About Dr. Jen Riley:
https://business.vanderbilt.edu/bio/jen-riley/
Dr. Jen Riley on LinkedIn:
https://www.linkedin.com/in/drjenriley/
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
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