Harnessing the Power of Personal Branding

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Hello, hello, everyone, you are listening to the success palette,

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a place to discuss how creatives can succeed in every aspect of our lives.

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I'm your host Soda and today I have Chris Vaglio here,

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who is a branding expert and we are going to talk about branding specifically

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specifically about how we could take these random quirks about ourselves that

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might seem a little irrelevant,

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or maybe something that we've shied away from in the past, and how we could

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use these quirks to stand out as a creative entrepreneur and also humanize us a little bit. it.

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So first of all, Chris, how have you been able to use your fun little quirks

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to brand yourself with your business as a branding expert?

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Yeah, great question. Thanks for asking. Thanks for having me on the show today.

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Really, really excited to talk about this.

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So the one thing that I discovered, and it was kind of by accident, to be honest with you.

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So one of the things I discovered early on because

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like anything i i didn't really have a business background

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i kind of got into like filmmaking and then started a business

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accidentally which is what i help other people do who

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have accidentally started businesses and and kind of get

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them to be where they need to be and running it like a business but early

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on when i started going out there and networking and meeting

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people there were things like i just didn't think i

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should do which was you know talk about things that

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i'm into like metal and star wars and

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comic books and like those are things that like i love and

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my background is in punk rock and hardcore and those are things i just

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didn't talk about like i would cover up my tattoos and

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things like that because i just didn't think it was like quote unquote the professional

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thing to do but then i learned early

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on like after doing that and kind of making any traction that like when i would

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talk about these things especially things like star wars and metal and that

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all of a sudden people would be like oh wow like i like star wars and then we

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would talk about star wars and then before you know we're talking about my business

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and the same thing with like metal,

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like we'd be talking about like, you know, Metallica or like Iron Maiden.

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And we'd be bits and over that.

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And then all of a sudden it's like, Oh, and now we're talking business.

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And that's sort of where like the light bulb went off in my head of like,

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well, wait a second. Like.

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Why don't I why am I like not talking about things why I'm not sharing these

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pieces about me like these are things that are like important to me and like

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pieces that make me who I am so if I start like just having dialogue or putting

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that stuff out there or embracing more of like that as who I am like that's

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the thing that actually sets me apart and makes me more memorable.

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And that was it that was the light bulb and that was a moment of like let me

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start doing more of that.

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And that is where I've really built my career over 25 years now into it,

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which seems really weird to say,

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but 25 years of being a creative professional is really leaning into things

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that make me who I am and not being afraid anymore to talk about those things

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or share those things with people or bring those conversations up.

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So that is where I would say is a good starting point is to sort of embrace

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the you're weird or the things that make you uniquely you and put that stuff

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out there because you never know like what sort of the icebreaker is or where

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the common ground is with somebody until you actually say it.

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And then finding that common ground with somebody is often the thing that leads

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to a really productive conversation to where you want it to go.

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I can absolutely relate to this. I know for me, I was very insecure secure about

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my Instagram, which is where I mostly promote my podcast.

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And I had some people not want to work with me because I use a lot of cartoons

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and pink, sparkly cuteness and stuff.

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And they wanted something more professional. And I tried making another Instagram

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for my podcast that it looked more professional, and I hated it.

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I was just not vibing with it. It didn't feel like me.

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How do we find that balance between being our authentic self and showing off

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those quirky things, but also being professional and not cutting off opportunities?

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Yeah, great question there. And.

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The answer to that is it's a little tricky because it's a very individualistic, right?

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So I am going to put my business hat on here.

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So we're going to talk about this from a perspective of being a professional

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creative, a professional creator who gets paid to provide services for whatever client, right?

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So understanding who your client is at the end of the day and who you want to

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target, who you want to be working with, who your dream client is, does go a long way.

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And what you want to do is you want to be memorable because what I,

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and this is what it was in seven to me, but I mean, your personal brand is the

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things people say about you when you leave the room, right?

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What do you want people to say about you?

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What kind of impression you want to make? What is that lasting feeling that

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you want people to feel about you?

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Whether it's like, oh my God, you know, I talked to them and the smile and he

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lights up the room and I, I like the way he takes the time.

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I like, you know, you just want to hear certain things, these positive bits.

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And so it all comes down to at the end of the day, what do you want people to

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remember you by when you leave the room?

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And so when you are talking to someone you'd like to be doing business with

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or trying to put yourself out there or attract the right people you're trying to do business with,

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there is a blend of like being uniquely you and leaning into the things that

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make you who you are, that make you stand out, which is why people like to work

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with you in the first place, because this is what you bring to the table.

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But you also have to bear in mind that you are running a business and you want

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to also attract the right kind of client.

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So you have to be aware of like what's important to them as the client,

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like the person you want to be working with. What are their problems?

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What are their pain points?

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What are the things that are most important to them that you provide the solution for?

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And knowing that and then interweaving like who you are into that,

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I think is really important. So a lot of that also comes down to understanding

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what your core values are as a person, as a human being, and also as a professional.

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And they are very much in the same. But what are your core values?

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You know, when I work with people, when I coach with them, we go through this

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exercise of literally taking a piece of paper or opening up a Google Doc or

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opening up your notes app and writing down the things that are important to you.

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It could be family, positivity, creativity, whatever it is.

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I mean, that's your core values as a person, right?

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And so understanding that what your core values are and how you want to run

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your business is that that's the things that then you use.

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Run and live by right or anything that you

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do and put out there goes against your goes sorry

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not goes against but goes with your core values as individual

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as a professional and that's then ultimately how you want to present yourself

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and perceive yourself like for me as an example like i was talking about like

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i'm in the star wars i'm in the comic books i have a punk and hardcore background

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i love metal and so my brand is called like my business is called rock it growth

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agency Not as a rocket ship, but rock, like rocket,

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you know, because I want to lean into that.

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Like, that's the thing that like when people see me, it's always like Chris rocket.

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Like they see me and they do this to me and I'm like, that's fine.

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And I like that because it makes it fun.

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But they also know what I bring to the table as far as what I do is I'm a coach

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and I help other creative professionals.

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So I'm a little bit more memorable. I lean into the things that I like.

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Everybody knows that Chris is a Star Wars guy. He's got the Star Wars sleeve.

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Like people know that about me.

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And that's enough. It's enough to stand out and they understand that that's

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a new icebreaker and it's a common ground thing.

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But at the same time, like when we're ready to talk business and they know what

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I bring to the table, we're ready to talk business.

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I completely agree. And speaking of business, I know that a lot of creatives, artists, writers,

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musicians, they hate the idea of branding because they think of branding like

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business and I'm a corporation. I don't want to be a corporation.

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But in my mind, it's branding equals the way you present yourself,

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even without any sort of business, just what people know you as.

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What are some ways that we can kind of rethink this idea of branding ourselves

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and not think just, oh, we're a corporation, but branding ourselves as an actual person? Yeah.

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How do we make branding not suck so hard basically is kind of what,

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you know, how I always look at it. And it's really interesting.

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Right. And so one of the exercises I always recommend with people is because

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I think what comes into it is take the word branding out of it.

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And what I was saying before is

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just like, what do you want people to feel like when you leave the room?

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What do you want people to say about you? Like you take the words branding out

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of it, take all the buzzwords out.

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It's literally boils it down to that. what do you want people to think about

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you after you leave the work room?

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What do you want to remember you by? And so an exercise that I recommend with

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people is a great way to do that is to understand like your strengths, right?

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So literally pick five people who are super close to you and literally ask them

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and it could be an email. They don't have to do it on the sponsor.

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They're not looking at you. But I literally asked them like,

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what do you think my best characteristic is or my best quality?

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Ask them like i and tell them hey i'm really

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looking to up my game i want to understand i'm looking to

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put myself out there more whatever however you want to set it

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up but this is why i need the feedback because

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we need other people sometimes that's why you want to do with the people who

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are close to you because you want them to give you that real honest assessment

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like and it could be anything like you'd be like i like your smile i like the

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way you make me feel i like the way you you speak slowly i like the way that

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you take time to explain i mean it could be a a billion, billion things.

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But the idea here is that you're going to learn something about yourself that

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maybe you didn't know or you knew.

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And in my case, too, like there were certain things that I found out when I

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did this that I thought was a weakness, but actually was a strength.

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And that's really interesting to learn. And by the way, we always want to thank

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people for taking the time for doing things like that. So you're going to do the same back to them.

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So you're going to say, hey, as a thank you, I'm going to let you know what

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your best characteristic is or your best attribute is because everybody should know.

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And so when we boil it down to that and understanding what that is.

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That's then for us, like when we talk about building our own core values,

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things like that, but also understanding what our strengths and weaknesses are

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and leaning into those strengths that then positions you to say,

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well, here's my personal brand or whatever you want to call it.

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But I said, like, take all the wording out of it and just come at it as like,

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hey, these are things that make me uniquely me.

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And this is what people like about me. So I'm going to do more of that and I'm

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going to put more of that out there.

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And in turn, that's going to get more people to remember you and like want to be around you.

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So and then that's when your brand becomes established because people know you

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for that thing or those things, like whatever they are, you know,

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because everybody's different.

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Everybody's different. So everybody's got their their their thing that makes

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them uniquely you. But that's what we're talking about here is leaning into

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that and embracing that and saying, all right, this is me.

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This is what people like about me. So I'm going to put that out there.

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And that ultimately becomes your personal brand.

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Now, we talk about other things like marks and logos and marketing,

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but it all comes back to who you are and your core values as a person and the

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things you believe in and your strengths, your characteristics,

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those best characteristics or best attributes that you want to put out there.

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So I've actually done this exercise in the

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past and it's funny because everyone always

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says the same things about me they all say oh soda

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is so sweet is the number one thing or adorable or creative or artsy and I it

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took a while for me to really embrace that because I wanted you know None of

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them say I'm funny or I'm smart,

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but I had to accept that, you know, trying to have my identifier be something

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that's not actually me is not going to be natural.

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So I finally had to embrace that.

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And I know you have a boot camp coming up that's currently free, which is awesome.

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I'm definitely planning on taking advantage of that.

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What are some other fun exercises that you end up teaching in your course?

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Because I know that you are going to go through some for us to do.

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Yeah. So essentially, actually, what the boot camp is, is it's something I've

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been working on for a little bit.

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It's essentially it's a six week boot camp that really helps creative professionals

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to build their business, right? It gives them all the different things that

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they need and the components they need to take their business from A to Z to

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get started out of the gate.

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Because for some of us, like myself, you know, 25 years ago,

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I considered myself an accidental business owner.

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Like I went to school for filmmaking and I didn't intend to start a business.

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I started a business and I'm using air quotes here because you guys can't see me.

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I started a business with my best friend from college as a way as like,

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well, if we make music videos and we make commercials, that'll lead to us like

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getting our big film careers and blah, blah, blah.

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You know, 19 year old, 20 year old me like that was the line of thinking.

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And so, well, let's start a business.

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And so we became accidental business owners.

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And everything I learned, I learned by trial by fire, making a ton of mistakes,

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getting better, all that. that.

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So I put this six-week bootcamp together to help basically cut down on some

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of the time, the learning curve, cut your learning curve down so that way you

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can learn from my mistakes.

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I can teach you the things I learned from that to help you get up and running

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and get up on your feet and start to create a successful business.

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So for instance, one of the things that we look at, and it's not even so much

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of a branding thing, but one of the things I look at a lot when it comes to.

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Is understanding like what your own self-worth is like many

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creatives undervalue what they bring to the table or

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they get stuck you know where i started when i opened my when i started doing

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things at day one isn't this to say where i am now like a even a year later

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you know the experience i learned the time and effort i've put i've put into

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honing my craft to becoming a better professional because what i tell people

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all the time and this is a great exercise so talking about exercise,

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here's a good exercise is literally,

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once again, take out a piece of paper, open up a Google sheet,

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use your notes, but write down all the things that you bring to the table as a professional.

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And it's not just if I'm a writer, copywriting, or I'm an artist or art,

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or I'm a musician, I mean, but okay, those are given, that's that skill.

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But what else do you bring to the table? Are you a strategist? Are you an innovator?

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Are you a problem solver? Are you flexible.

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Like think about all the things that you bring to the table when you're working

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with somebody. And those are really important attributes.

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And that's what helps you build up your self-worth as far as like, well, you know what?

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I am more than just a copywriter. Like I actually do all of these X,

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Y, Z things too on top of that.

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And so understanding those types of things is then what ultimately helps you

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build up your confidence and then justifies your self-worth when you're putting

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yourself out there, which then leads to now pricing things out properly for

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like, Like, well, what the heck do I even charge for this?

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Like, I don't know. This client gave me a project and maybe I've been freelancing

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out and I've been doing stuff at $50 an hour.

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Well, you know what? $50 an hour, like maybe day one. Okay. But that's not how

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it's going to scale you over time.

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That's not exactly how you're going to make money. So understanding.

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That as your self-worth goes up, your prices need to increase with that because

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you're bringing a lot to the table. Your experience is valuable.

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And make a list of all those things that make you so valuable to your clients, to the people you serve.

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And that justifies making your prices. And then once you understand what you

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should be properly charging, that's when you can do things like make packages

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and make tiers and make value added package, all kinds of stuff.

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It gives you you now a baseline to begin to build the business.

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And by the way, I'm talking about this, and this isn't like you're building

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a giant corporation of things.

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This is like, hey, I could just be by myself, but at least now I know what I

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should be charging, what I'm worth.

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And it makes the decision-making process a lot easier.

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And then going through and negotiating with clients, which is another thing

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I talk a lot about is how to negotiate with clients. Now, how do we present our pricing?

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Or how do we go through the icky words of sales process, which is something

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I You know, I learned a lot.

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I learned the hard way. I took classes on it. I really got better at it.

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But it's understanding, too, like how that works and taking all like the gross

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feelings of selling and all that out of it and just making it more of a conversation

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and asking a lot of questions and providing a solution to the client.

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At the end of the day, the sale part is really just the transaction.

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That's the part where the client actually pays you money. Now, that's the sale.

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Everything else before that is solving the problem. And those are the things

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that we work on together. You know, that's a small part of like what we do during

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the six weeks of boot camp.

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And we talk about marketing, we talk about personal branding,

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and we talk about how to actively do that, how to cultivate an audience,

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you know, how to build your audience, how to nurture them, how to talk to them,

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how to make sure you're providing content that's relevant to them.

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Not what's important to you, but what's important to them.

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Yeah, they don't teach you that in college, which is sad because it's literally

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like the most important thing for a creative entrepreneur to know.

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They don't teach you that in college.

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That's literally like, hey, we're going to teach you like basically how to pass

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the test to get your diploma.

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After that, kicking you out the door, hey, good luck to you.

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Have fun. You know, it's like, you're like, what am I supposed to do?

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And also things have changed so much since we were in college.

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Like this idea of being more independent as a creative rather than working for

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a large company and you know now we have it's very easy to be a youtuber a tiktok or any other sort of,

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self-made independent solopreneur what are some ways that we can stay consistent

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with our branding despite all these changes in technology?

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You know, now we have AI thing, all this stuff, and also changes in our life,

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like, and just being consistent or is consistency even that important?

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There's a lot of questions in there.

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So let's talk with the, let's break, we'll break this down a little bit.

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So let's tackle the consistency part of it.

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So we hear this a lot. You hear a lot of experts come on. You gotta be consistent.

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You gotta be consistent.

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You gotta be consistent. And yes, there's definitely something to that,

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but I just want to make a note here that that doesn't mean like I've got to

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post every single day and I've got to send out an email newsletter like every single day.

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The consistency there is coming up with something that works for you,

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a right cadence that works for you, which you see results on,

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and also consistency with how you present yourself. What is your messaging?

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What is the obviously to like the product you create, the service you provide,

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like consistency in that, like what's the quality control there?

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You know, so consistency in that. But consistency to we'll talk about communication.

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The marketing side is just making sure.

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And this is why, once again, having core values is important because that weighs against it.

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You want to make sure that your messaging, your communications is consistent

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with your core values, which also is consistent with what your prospects and

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what your clients are looking for, right?

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And understanding and staying up on that is what are your clients looking for?

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What is important to them? And always being on top of that. It's the same thing

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like if you're a content creator in your audience.

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We'll take YouTube, for instance, right? So you're on YouTube,

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you're making videos, and all of a sudden now you realize that your audience

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likes, I'm just going to say, I'll pick something.

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They like when you talk about Marvel movies. I'm a content creator.

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I talk about movies. I talk about film.

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I talk about all kinds of things. But the thing that the audience really likes

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when I talk about is when I talk about Marvel movies.

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I get a lot of views. I get a lot of engagement.

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Well, at that point, you got to say, well, this is what my audience likes.

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So let me do more of that because I'm getting data from my audience and they're

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telling me, hey, we like this kind of content.

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We like how you present this. We're engaging with you.

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Well, that's when you go, well, let me take that data and let me be smart about

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it and say, let me make more content like that based on these topics and offshoots

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and all that. And once again, you're testing.

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But that's then where the consistency of that comes in. But same thing in your business.

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Like if you're consistent in your message and your message is resonating with

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who you want to be doing business with, then it's always like,

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hey, just keep doing that because people are liking it. People are engaging with it.

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Stay there with it. Stay in that way. You don't follow the money type of a thing.

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Doesn't mean you can't do other things and put it in there, but don't be all

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over the place. And then, and on top of that too, like posting wild things in

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the sense of like, this isn't got anything to do with my brand or who I'm going after.

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And, you know, this is where too, like you want to think about like who you're

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going after, how you want to present yourself.

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Like, you know, maybe you do have, I'm not always an advocate of it,

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but maybe you do have two accounts, especially if you do have a business,

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you do have a business account and you do have a personal account.

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I mean, I have one for Rocket Growth Agency and at Rocket Growth Agency,

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I post Rocket Growth Agency content there on my personal Instagram account.

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It's a mix. It's a mix of things. It's because it's me. It's Chris Vaglia.

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Like that's my account is what I do. I'm a podcaster.

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I'm a business owner. I like metal and comic books and Star Wars.

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So guess what you're going to see? You know, I have a family like guess what

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you're going to see when you go to my Chris Vaglia's personal Instagram account.

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But if you go to Rocket Growth Angels account, you're going to see content there

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built from our target audience.

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There's going to be things there that I'm targeting. And that messaging is consistent.

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The brand look is consistent. The feel of that is consistent.

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You know, that's when we talk about consistency, right? And on top.

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So that's where you don't want to get so in the weeds with that,

362
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but at the same time, like,

363
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It's okay to experiment, but don't be so wild with it to the point where it's

364
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like, what is this? Who is this even talking to?

365
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You know, so consistency is important, but also don't be afraid to experiment,

366
00:23:04,531 --> 00:23:05,751
I guess is the moral of that story.

367
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What do you do when you consistency yourself in a corner and you're stuck doing

368
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something that you no longer want to do or no longer feel reflects yourself? yourself?

369
00:23:19,531 --> 00:23:24,471
And how do you pivot in those situations without basically destroying everything

370
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and completely starting over?

371
00:23:26,451 --> 00:23:30,691
Yeah, that's a really awesome question. And honestly, that's when you have to,

372
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that's a kind of looking in the mirror type of a thing.

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And what I mean by that is you have to look in and you have to go,

374
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do I love what I'm currently doing? Or is it that I love more of this now?

375
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And there's absolutely nothing wrong with making a pivot and saying,

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let me do more of the things I, let me start doing more of the things I

377
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love and stop doing the things I don't love like for instance

378
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if i was doing a youtube channel

379
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that was talking about marvel stuff and but

380
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i don't want to talk about marvel stuff or i just want to do something different like

381
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you could just say listen this is if it's not fun for you anymore then why bother

382
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doing it right because we're also creators and we're creatives and and we want

383
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to do things that are fun for us and like stimulate us and keep us going so

384
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you have to have that hard discussion

385
00:24:15,391 --> 00:24:19,431
with yourself Like I ran my video production company for 20 years,

386
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Rocket Growth, Gray Sky Films.

387
00:24:22,071 --> 00:24:24,811
Sorry, Gray Sky Films was the name of my video production agency.

388
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And I sold it to my business partner after 20 years.

389
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And the reason why I did that was because after 20 years of being a video producer

390
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and directing and all that, I literally just got tired of doing it.

391
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I said, I don't love this as much as I used to.

392
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I loved everything I did. I love the work. I love the cloud. God, I loved it.

393
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It was a hard decision to make, but it was the one, I was the right one for

394
00:24:51,764 --> 00:24:57,604
me to say, I don't love this as much as I used to. And my passion for it isn't there anymore.

395
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My passion is more in this, which is like, I actually, I want to help other

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people grow their businesses.

397
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That's where I'm at now. Like that's where I want to be.

398
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And so for me, that was the right time to make that pivot and make that hard

399
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decision to say, you know what?

400
00:25:10,684 --> 00:25:13,204
I've accomplished everything I wanted to accomplish at this business.

401
00:25:13,704 --> 00:25:17,044
And it just isn't, I don't have the love for it. I used to do anymore.

402
00:25:17,224 --> 00:25:18,684
So now it's time to do something new.

403
00:25:19,244 --> 00:25:22,684
And I made that hard decision, but I made it and I made the pivot.

404
00:25:22,724 --> 00:25:24,264
And I said, now I'm doing this.

405
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Now I'm going, I'm going to help other creative service-based businesses to

406
00:25:28,464 --> 00:25:29,564
help them grow their business.

407
00:25:29,784 --> 00:25:32,924
Like that's where my passion is now is to help them build their business.

408
00:25:33,184 --> 00:25:37,244
So, and it was hard, but I did it because I needed to do it.

409
00:25:37,864 --> 00:25:41,424
Yeah. That could be a really tough personal choice. It's like,

410
00:25:41,484 --> 00:25:46,844
do you care more about expressing yourself exactly who you are,

411
00:25:47,004 --> 00:25:53,164
or do you care more about making the best financial decision for your business?

412
00:25:54,144 --> 00:26:00,644
I know some people really look down on those who focus on more on what helps

413
00:26:00,644 --> 00:26:04,804
them financially rather than what's the most creatively fulfilling. fulfilling.

414
00:26:05,324 --> 00:26:10,364
And I'd love to hear your thoughts on that, this idea of being a sellout or,

415
00:26:10,484 --> 00:26:13,484
you know, is it just trying to be responsible?

416
00:26:13,824 --> 00:26:17,664
Yeah. I mean, I gotta be, as I've gotten older and wiser,

417
00:26:17,784 --> 00:26:21,564
the term sellout and believe me, this is coming from a guy who,

418
00:26:21,624 --> 00:26:24,324
you know, came from the punk and hardcore scene or, you know,

419
00:26:24,324 --> 00:26:26,884
I was a music snob and used to call anybody who signed to a music,

420
00:26:26,924 --> 00:26:31,204
a music, a major label, like, Oh my God, it's such a sellout. But you know what?

421
00:26:31,224 --> 00:26:35,824
That was like like, 22, 23-year-old version of me, and now here I am,

422
00:26:35,884 --> 00:26:41,064
much older and wiser and more seasoned business, and there's nothing wrong with making money.

423
00:26:41,604 --> 00:26:44,104
And I just want to tell everybody, I hope everybody's listening to this right

424
00:26:44,104 --> 00:26:47,884
now, there's nothing wrong with making money and getting paid for what you love doing.

425
00:26:48,604 --> 00:26:51,604
Make all the money in the world. Honestly, if you have the opportunity to make

426
00:26:51,604 --> 00:26:54,744
all the money in the world or make all the money you need, make it.

427
00:26:54,784 --> 00:26:56,204
Go for it. Like, you should.

428
00:26:56,364 --> 00:26:59,164
You deserve it. Like, there's nothing wrong with that.

429
00:26:59,264 --> 00:27:04,344
You know, the whole starving artist attitude is not a thing.

430
00:27:04,404 --> 00:27:06,864
I know you might think it's a thing. It's not. It's not.

431
00:27:07,224 --> 00:27:11,064
You could be true to your art and true to yourself and be authentically you,

432
00:27:11,124 --> 00:27:13,144
but also make money. You absolutely can.

433
00:27:13,404 --> 00:27:18,884
That is not selling out. Selling out would be compromising who you are and your

434
00:27:18,884 --> 00:27:21,444
core values for the sake of making money.

435
00:27:21,884 --> 00:27:24,624
Doing stuff you don't like and just doing it for the money.

436
00:27:25,473 --> 00:27:30,193
So that's a selling out mentality in that way. And I think that's a fine line for people.

437
00:27:30,313 --> 00:27:33,193
And that's a that's a that's a decision you have to personally make.

438
00:27:33,273 --> 00:27:36,933
But like, that's a sellout to me is like going against something that's completely

439
00:27:36,933 --> 00:27:40,873
against my core values as a person, as a professional, but just doing it because

440
00:27:40,873 --> 00:27:46,373
I got paid for it. Like it's, that would leave maybe in a moment, but yeah, let me do it.

441
00:27:46,433 --> 00:27:49,873
But I think it would leave a very sour taste in my mouth at the end of the day

442
00:27:49,873 --> 00:27:52,073
of like, Oh, you know, I really shouldn't have done that.

443
00:27:52,153 --> 00:27:54,493
Like that really wasn't like, that just wasn't me.

444
00:27:54,633 --> 00:27:57,253
You know, I shouldn't have been doing that. I shouldn't be involved in that.

445
00:27:57,333 --> 00:28:01,433
Like that wasn't, that's, I mean, I've walked away from projects before in the

446
00:28:01,433 --> 00:28:05,333
past, uh, other film projects that I was offered money or, you know,

447
00:28:05,373 --> 00:28:08,773
as a client and we just wasn't for us, it wasn't a fit, you know?

448
00:28:08,773 --> 00:28:12,033
And you go back, you're like, did I make a mistake?

449
00:28:12,213 --> 00:28:15,393
But you got to say, but that went against who I was and my values.

450
00:28:15,513 --> 00:28:19,113
And I'm not doing that. That's not a project I want to be part of.

451
00:28:19,653 --> 00:28:23,713
Or that's not where I want to use my service. That's not where my services are

452
00:28:23,713 --> 00:28:25,993
best spent. It's not checking the boxes for me.

453
00:28:26,553 --> 00:28:29,493
So it really is kind of an internal compass that you have to be with yourself.

454
00:28:29,593 --> 00:28:32,913
But the whole concept of I'm selling out to do this.

455
00:28:32,913 --> 00:28:39,453
If XYZ Corporation, let's just say, if Elon Musk called you and said,

456
00:28:39,553 --> 00:28:44,153
hey, I'd like to hire you to design something for me, for one of my many companies,

457
00:28:44,413 --> 00:28:48,233
and it checked all the boxes for you, and you're like, this is great,

458
00:28:48,413 --> 00:28:53,433
the quality of product's there, all this stuff, and it checks your boxes for

459
00:28:53,433 --> 00:28:55,713
you, then there's no reason why you shouldn't do it.

460
00:28:55,713 --> 00:28:59,933
Now, if it doesn't, then you got to say, this isn't for me. Pass.

461
00:29:00,093 --> 00:29:03,153
Like, sorry, does not check my boxes.

462
00:29:03,273 --> 00:29:08,273
So that to me is more of being a sellout than just, you know,

463
00:29:08,273 --> 00:29:11,753
taking a high paying job or getting a project that pays a lot.

464
00:29:11,793 --> 00:29:13,913
Like, you know, like, why not?

465
00:29:14,053 --> 00:29:17,553
Like, get paid for what you do. Get paid for what you love doing.

466
00:29:17,953 --> 00:29:23,033
You should. You deserve it. You put the time and effort to get good. So make the money.

467
00:29:23,907 --> 00:29:29,327
I absolutely agree. And I think a lot of it comes down to what you were saying

468
00:29:29,327 --> 00:29:32,387
earlier about understanding your self-worth.

469
00:29:32,607 --> 00:29:37,807
And a lot of us are very, very shy about ourselves.

470
00:29:38,067 --> 00:29:44,127
And obviously, you shouldn't be expected to spill your deepest,

471
00:29:44,167 --> 00:29:46,427
darkest secrets the way I tend to do.

472
00:29:46,427 --> 00:29:50,327
But you it is important to kind

473
00:29:50,327 --> 00:29:53,067
of come out of your shell a little bit do you have

474
00:29:53,067 --> 00:29:58,487
any exercises that you're going to be going over in your boot camp about that

475
00:29:58,487 --> 00:30:03,987
aspect of confidence and understanding that there is something special about

476
00:30:03,987 --> 00:30:08,567
you to brand yeah i i definitely work with people on this and it is a very individual

477
00:30:08,567 --> 00:30:12,547
individual let me say the word right individual individualistic.

478
00:30:12,687 --> 00:30:15,707
Thank you. Thank you, Chris. English is hard sometimes for me.

479
00:30:15,967 --> 00:30:20,447
It is a very individualistic approach because everybody's different, right?

480
00:30:20,567 --> 00:30:23,427
So everybody's built a little bit different. Everybody has a different experience.

481
00:30:23,547 --> 00:30:24,807
Everybody has something unique about them.

482
00:30:24,867 --> 00:30:28,947
So it's always about like finding out with, with the person,

483
00:30:29,007 --> 00:30:33,127
like what is the thing that, and it doesn't have to be crazy.

484
00:30:33,147 --> 00:30:34,227
It doesn't have to be weird.

485
00:30:34,387 --> 00:30:38,167
It's just that thing that you you love. Like, so for instance,

486
00:30:38,307 --> 00:30:43,047
if you are, let's just say you're a copywriter, right? Let's just use this example.

487
00:30:43,507 --> 00:30:49,967
And okay, you're a copywriter, but maybe you're really good at teaching.

488
00:30:50,447 --> 00:30:55,807
You know, English, proper pronunciation, grammar, right? All those types of things.

489
00:30:56,267 --> 00:31:00,007
And that's something you do, but like, I don't know. Well, that's something

490
00:31:00,007 --> 00:31:03,407
that like, well, I've never seen that outwardly. I've never seen that publicly.

491
00:31:03,627 --> 00:31:07,747
I've never seen that on, on like LinkedIn, you know, like those are the types

492
00:31:07,747 --> 00:31:09,547
of things that it's like, oh, wait, wait a second.

493
00:31:10,247 --> 00:31:13,487
Yeah. I really love doing that. And it relates to what I'm doing.

494
00:31:14,287 --> 00:31:19,127
So why wouldn't I then start a little series on, you know, proper punctuation

495
00:31:19,127 --> 00:31:23,467
of the day or proper grammar tip of the day, you know, or once a week I'm posting that.

496
00:31:23,527 --> 00:31:26,807
And now all of a sudden it's like, Hey, I'm really excited to see that in my feed.

497
00:31:26,907 --> 00:31:29,747
What I use that today. Like, wow.

498
00:31:29,867 --> 00:31:33,987
I watched your video or I saw your tip, I read what you wrote and I actually,

499
00:31:34,087 --> 00:31:37,467
oh my God, I used that character on my keyboard today.

500
00:31:37,527 --> 00:31:41,827
I didn't even know that existed until I saw that. Now, you are now top of mind

501
00:31:41,827 --> 00:31:44,707
with me and you just had a skill set,

502
00:31:44,747 --> 00:31:49,567
something that just set you apart from all the other copywriters on my timeline

503
00:31:49,567 --> 00:31:53,447
because you actually gave me something that I could use and that's something consistent.

504
00:31:53,647 --> 00:31:58,067
So when we talk about things like, even things like that, that that's a way to stand out.

505
00:31:58,107 --> 00:32:03,007
Like, what is it that you do that you really love doing that you can share with all of us?

506
00:32:03,027 --> 00:32:06,947
Like, you know, artists video, like there's so many.

507
00:32:06,987 --> 00:32:11,967
And even today with technology being so accessible and people being able to

508
00:32:11,967 --> 00:32:15,487
do anything from their phone, this is a portable movie studio.

509
00:32:15,967 --> 00:32:19,487
It's a portable studio in your pocket at all times where you can do anything

510
00:32:19,487 --> 00:32:23,347
photo, video, audio, like as professionals, like.

511
00:32:23,907 --> 00:32:27,947
In the industry, like those are quick things that you could really share that

512
00:32:27,947 --> 00:32:30,787
then set you apart because a lot of people aren't taking the time to share those

513
00:32:30,787 --> 00:32:34,947
and breaking them down to an everyday person when that's not their thing.

514
00:32:35,067 --> 00:32:38,707
They just want to be able to like do something a little cooler on their phone

515
00:32:38,707 --> 00:32:41,887
that they could post and feel really good about and show their friends and family.

516
00:32:42,207 --> 00:32:45,047
But that's great because where did they learn it? They learned it from you.

517
00:32:45,127 --> 00:32:47,767
And guess now who's top of mind? You are. Why?

518
00:32:48,007 --> 00:32:51,847
Because you just changed your life in a small, in a small, very significant

519
00:32:51,847 --> 00:32:53,587
way that made them happy.

520
00:32:54,387 --> 00:32:57,147
And that's the things that I always look for.

521
00:32:57,187 --> 00:32:59,727
And that's the things I work with people on. Like, let's look at those things.

522
00:32:59,767 --> 00:33:03,027
Let's just deep dive into it, write it all down, all those different things

523
00:33:03,027 --> 00:33:05,847
that you really love doing, the things that you've learned.

524
00:33:05,947 --> 00:33:09,767
There's a lot of times like the byproducts of what you learned how to do,

525
00:33:10,387 --> 00:33:12,127
the byproducts of how you create.

526
00:33:12,207 --> 00:33:16,407
Those byproducts actually become very valuable things that can actually set

527
00:33:16,407 --> 00:33:17,747
you apart in the industry.

528
00:33:17,747 --> 00:33:20,687
You know the byproducts of doing right the

529
00:33:20,687 --> 00:33:23,687
things that you may like say are like waste or garbage

530
00:33:23,687 --> 00:33:26,547
or like i don't need those but those bits are actually like there's

531
00:33:26,547 --> 00:33:29,447
some real treasure in there which is the the process of

532
00:33:29,447 --> 00:33:32,607
creating the process of doing the work well those are great things that you

533
00:33:32,607 --> 00:33:36,147
can reshare and put out there and like people would be like wow that's really

534
00:33:36,147 --> 00:33:39,907
cool i didn't know that you know that's it's and those are the little bits like

535
00:33:39,907 --> 00:33:42,827
it doesn't have to be like hey chris let's just talk about you know chris post

536
00:33:42,827 --> 00:33:46,547
stuff about star wars like if you're not in storage you You don't have to post things like that.

537
00:33:46,627 --> 00:33:50,007
But, you know, say for instance, like Soda, we were just talking about it,

538
00:33:50,047 --> 00:33:52,827
like wrestling, you know, like that's a little bit too.

539
00:33:52,927 --> 00:33:56,667
Like if you had a conversation about wrestling or did a wrestling inspired post,

540
00:33:56,767 --> 00:34:00,967
like, hey, so I was watching Royal Rumble the other night and it actually really

541
00:34:00,967 --> 00:34:02,687
inspired me to work on this project.

542
00:34:02,847 --> 00:34:05,487
And so I was working on this project, but I was watching this and it actually

543
00:34:05,487 --> 00:34:07,167
got me, got my juices going.

544
00:34:07,247 --> 00:34:11,807
And this is why I got, I started at point A and got the point C,

545
00:34:11,887 --> 00:34:14,667
like, this is how that that worked and like sharing that, like,

546
00:34:14,727 --> 00:34:17,187
Oh, I like wrestling. Now you got my attention.

547
00:34:17,367 --> 00:34:19,627
Oh, and that's cool. So do you like wrestling? Cool too.

548
00:34:19,947 --> 00:34:23,167
So next time I see you, maybe we're going to have a conversation or maybe I'm

549
00:34:23,167 --> 00:34:24,827
going to send you a quick in a comment.

550
00:34:24,867 --> 00:34:28,127
It's going to be like, Oh, Royal rumble was sick last night. That was awesome.

551
00:34:28,407 --> 00:34:33,207
Now we've connected and now we're out of a conversation, but we've never maybe even met before.

552
00:34:33,367 --> 00:34:37,267
It's just, we, you were in my timeline or like we were acquaintances or something like that.

553
00:34:37,307 --> 00:34:41,787
So it's all about connecting And those are like the little things that I'll

554
00:34:41,787 --> 00:34:43,927
teach people to do is like how to connect those dots.

555
00:34:44,047 --> 00:34:48,127
And it's a little bit of testing and and you start slow. Let's start slow.

556
00:34:48,247 --> 00:34:50,807
Let's put these things out there. It's never an immediate effect.

557
00:34:50,867 --> 00:34:53,267
It's all over time. It's all over time.

558
00:34:53,587 --> 00:34:55,867
That's how it works. It's it's patience.

559
00:34:56,507 --> 00:34:59,587
And we did talk about consistency. So it's consistency.

560
00:35:01,717 --> 00:35:03,977
It takes the time to build these things because at the end of the day,

561
00:35:04,017 --> 00:35:07,317
we're building relationships with people. You know, it's all about relationships.

562
00:35:08,677 --> 00:35:16,397
I love when I find a writer or artist or musician that has some sort of quirky obsession.

563
00:35:16,997 --> 00:35:21,037
Whether I relate to that obsession or not, it's just it's so fun.

564
00:35:21,117 --> 00:35:22,537
It really humanizes them.

565
00:35:22,897 --> 00:35:27,697
There was a Weird Al song that came on the other day, and I was just thinking

566
00:35:27,697 --> 00:35:29,797
about how he just took this.

567
00:35:29,797 --> 00:35:36,557
He took his weirdness and really made something huge out of it that was never

568
00:35:36,557 --> 00:35:43,017
really done to that extent before and made a whole career and legacy out of it.

569
00:35:43,597 --> 00:35:46,737
Absolutely. Yeah. I mean, if you're a geek and you're a nerd,

570
00:35:46,857 --> 00:35:49,657
like, let that fly, man. Like, you play Dungeons and Dragons.

571
00:35:49,917 --> 00:35:54,337
Talk about that. Like, literally talk about that and make it relate.

572
00:35:54,497 --> 00:35:58,197
Make it relate into what you're doing. Like, okay, cool.

573
00:35:58,257 --> 00:36:00,937
Dungeons and Dragons. dragons why well you know i

574
00:36:00,937 --> 00:36:03,577
used to play dungeons and dragons as a kid you know what so i'll use

575
00:36:03,577 --> 00:36:07,137
me all you will use me as an example here everybody so i

576
00:36:07,137 --> 00:36:10,477
know every time i probably said star wars about 3 000 times but honestly here's

577
00:36:10,477 --> 00:36:13,637
how star wars ties in to me

578
00:36:13,637 --> 00:36:16,517
now i was let's see star wars

579
00:36:16,517 --> 00:36:19,457
came out in 1977 i was three years old when i saw star wars

580
00:36:19,457 --> 00:36:22,577
and it just it was burned a hole

581
00:36:22,577 --> 00:36:25,377
in my brain watching star wars i was blown away as a

582
00:36:25,377 --> 00:36:28,037
little kid and then having the toys and all that that

583
00:36:28,037 --> 00:36:30,757
stuff but what it really influenced me to

584
00:36:30,757 --> 00:36:33,777
do because why did i want to become a filmmaker because i saw star wars

585
00:36:33,777 --> 00:36:36,577
i wanted to create magic like that i wanted to make

586
00:36:36,577 --> 00:36:41,517
other people feel the same way i felt now i didn't get anything close to doing

587
00:36:41,517 --> 00:36:45,317
george lucas stuff but the things that put me on the path that lit that creative

588
00:36:45,317 --> 00:36:50,117
spark in my life to like want to create for a living you know even at that like

589
00:36:50,117 --> 00:36:54,257
i didn't know that at three but that that spark watching star Star Wars, being influenced,

590
00:36:54,477 --> 00:36:57,577
buying the toys, creating my own fantasy world with all the...

591
00:36:58,497 --> 00:37:01,317
That was something I wanted to do, and when...

592
00:37:02,807 --> 00:37:06,827
The filmmaking bug hit me. It was like, wow, I can draw back to that point of

593
00:37:06,827 --> 00:37:10,387
like watching Star Wars, the love for movies, the magical movies and wanting to do that.

594
00:37:10,747 --> 00:37:12,447
And that's the reason why I do

595
00:37:12,447 --> 00:37:16,207
what I do, because I wanted to create that magic for other people to see.

596
00:37:16,287 --> 00:37:21,627
And now, you know, I can help other people like help them see their vision now,

597
00:37:21,747 --> 00:37:27,127
like today, like I'm helping them make their magic. And so that's how I can draw that line.

598
00:37:27,207 --> 00:37:30,407
And talking about those kinds of things and sharing those things is sort of

599
00:37:30,407 --> 00:37:31,947
like your origin story, right?

600
00:37:32,507 --> 00:37:36,367
Even that's a great, why do you do what you do? How did you get inspired to do what you do?

601
00:37:36,447 --> 00:37:39,947
What was the thing that lit that fire in you to be like, I want to do this.

602
00:37:40,007 --> 00:37:42,607
Like, this is like what burned a hole in my brain.

603
00:37:42,747 --> 00:37:46,607
Those are the little origin stories that you can use that also set you apart

604
00:37:46,607 --> 00:37:50,067
and like make you, you and become part of your personal brand.

605
00:37:50,467 --> 00:37:53,767
People relate to that kind of thing. They really do. They really do.

606
00:37:53,767 --> 00:37:56,427
And just because they don't always say it doesn't mean they aren't relating to it.

607
00:37:56,447 --> 00:37:59,307
They're waiting for somebody else. But that's, you know, that's why we are who we are.

608
00:37:59,807 --> 00:38:01,647
I love origin story.

609
00:38:03,207 --> 00:38:08,907
Mine was related to Powerpuff Girls. That was what it needs to be an animator.

610
00:38:08,947 --> 00:38:13,107
And that's a huge part of my branding. And yes, it is.

611
00:38:13,627 --> 00:38:16,627
You don't really watch it much as a kid. People recognize it.

612
00:38:16,687 --> 00:38:19,607
People know it and people could connect with it.

613
00:38:19,607 --> 00:38:22,927
So i think that's so i love when people

614
00:38:22,927 --> 00:38:25,807
talk about their words and stories so yeah but like i

615
00:38:25,807 --> 00:38:28,707
like a lot of people if you follow me online and all

616
00:38:28,707 --> 00:38:31,587
that like when you see the rocket growth agency stuff and you see a lot of things

617
00:38:31,587 --> 00:38:36,047
i use a lightning bolt a lot of times in emojis and different things i create

618
00:38:36,047 --> 00:38:39,627
and all that and why do i use lightning bolt well there's two reasons why when

619
00:38:39,627 --> 00:38:44,327
i was a little kid the first record i ever got i ever purchased was kiss destroyer

620
00:38:44,327 --> 00:38:48,627
and if you see how Now the S's are, they kind of have this like weird, like lightning bolt.

621
00:38:48,667 --> 00:38:52,327
So kiss was always a band that was like, it was my first, like.

622
00:38:53,057 --> 00:38:57,197
Other than Star Wars, it was Kiss. And second of all, then when I got into punk

623
00:38:57,197 --> 00:39:00,557
and hardcore and I discovered the Bad Grains, you know, in that first record

624
00:39:00,557 --> 00:39:03,717
with the lightning bolt striking, like the Capitol building, all that.

625
00:39:03,797 --> 00:39:07,497
Like I was like, there's just everything about that.

626
00:39:07,597 --> 00:39:11,157
So that's why there's lightning bolts in my logos and why I use lightning bolts,

627
00:39:11,237 --> 00:39:13,317
because it's a part of like to me, that's that's rocket.

628
00:39:13,397 --> 00:39:16,517
Like I love Kiss. I love punk and hardcore.

629
00:39:16,757 --> 00:39:21,777
I like metal. Like, you know, that's a part of like what makes me uniquely me.

630
00:39:21,777 --> 00:39:23,717
And that's why I use a lot of lightning bolts.

631
00:39:23,777 --> 00:39:27,377
I say, let's rock and all that stuff, because, you know, I'm a dork like that.

632
00:39:27,517 --> 00:39:30,617
So so but I just I just go with it. I lean into it.

633
00:39:31,257 --> 00:39:33,637
And dorks love to hang out with other dorks.

634
00:39:34,597 --> 00:39:39,157
That's it. We all gravitate towards each other. You know, we're all in the same club, the dork club.

635
00:39:40,357 --> 00:39:46,897
I know, really. And it tends to click with creativity, creativity a lot.

636
00:39:46,997 --> 00:39:50,577
Like, yeah, those will be those are nerds and geeks and stuff.

637
00:39:50,577 --> 00:39:55,177
So, so, but then if anyone is listening and they aren't a weirdo,

638
00:39:55,177 --> 00:39:58,037
maybe that could be your, your strange thing about you.

639
00:39:58,257 --> 00:40:01,717
Right. It could be, I, you know, I mean, listen for every, for every weirdo,

640
00:40:01,737 --> 00:40:03,917
there needs to be the, you know, in every comedy duo, right?

641
00:40:03,977 --> 00:40:06,797
There's the, there's the comedy person and there's a straight man,

642
00:40:06,877 --> 00:40:07,957
you know, and that's how it works.

643
00:40:07,977 --> 00:40:11,257
That's how you get good comedy and being the straight, the straight person in

644
00:40:11,257 --> 00:40:12,837
the comedy duo is actually the hardest one.

645
00:40:12,937 --> 00:40:16,777
So it's, it's hard to make people laugh, but it's even harder to be the straight

646
00:40:16,777 --> 00:40:22,217
man to like counterbalance the comedy. comedy, but every good comedy duo, that's how it works.

647
00:40:22,477 --> 00:40:27,317
So it's okay. You could be just the straight person and that's your thing, right?

648
00:40:27,417 --> 00:40:30,517
It could be, I, you know, I mean, listen for every, for every weirdo,

649
00:40:30,517 --> 00:40:32,717
there needs to be the, you know, in every comedy duo, right?

650
00:40:32,797 --> 00:40:35,617
There's the, there's the comedy person and there's a straight man,

651
00:40:35,677 --> 00:40:36,757
you know, and that's how it works.

652
00:40:36,797 --> 00:40:40,057
That's how you get good comedy and being the straight, the straight person in

653
00:40:40,057 --> 00:40:41,657
the comedy duo is actually the hardest one.

654
00:40:41,757 --> 00:40:45,497
So it's, it's hard to make people laugh, but it's even harder to be the straight

655
00:40:45,497 --> 00:40:50,477
man to like counterbalance that the comedy but every good comedy deal that's

656
00:40:50,477 --> 00:40:55,157
how it works so it's okay you could be just the straight person and that's your thing.

657
00:40:56,091 --> 00:41:01,071
Yeah, I remember I had I had this boyfriend who was like this,

658
00:41:01,091 --> 00:41:05,491
this total sports boy, like he was he wanted to get into sports photography.

659
00:41:05,751 --> 00:41:12,191
And he was just like, not your typical artist. And we were on a tour of CalArts together.

660
00:41:12,751 --> 00:41:15,751
Because I hung out there all the time. So I took him on a tour.

661
00:41:16,151 --> 00:41:22,211
And he stuck out, stuck out so much like people were looking out like,

662
00:41:22,351 --> 00:41:24,171
what the heck is this dude?

663
00:41:24,171 --> 00:41:30,431
Dude right his jersey and this north this normie dude he's all normie and stuff.

664
00:41:31,891 --> 00:41:34,911
So i mean if like that's your

665
00:41:34,911 --> 00:41:39,111
thing that could you know take advantage of these these weird things about you

666
00:41:39,111 --> 00:41:43,811
right just do it it's all good you know like it's the thing once again what

667
00:41:43,811 --> 00:41:46,711
do you want people to remember about you at the end of the day when you leave

668
00:41:46,711 --> 00:41:51,011
the room what is that thing like how do you want people to remember you by and

669
00:41:51,011 --> 00:41:54,451
that's where you want to be obviously we We want everybody to have some kind of,

670
00:41:54,471 --> 00:41:57,491
we want them to have a good impression of us. You know, we don't want that to be negative.

671
00:41:58,071 --> 00:42:00,831
But, but I mean, if that's your thing, man, that's your thing.

672
00:42:00,931 --> 00:42:03,571
Like, you know, talking, talking sports, right?

673
00:42:03,691 --> 00:42:06,791
You make a lot of analogies, weave that into your branding, whether it's your

674
00:42:06,791 --> 00:42:10,451
logo or the way you present yourselves or headshots or even,

675
00:42:10,491 --> 00:42:14,011
you know, certain terms like use that.

676
00:42:14,091 --> 00:42:17,871
Like if you're a sports fan, then that's fine. Then, then even weave that into

677
00:42:17,871 --> 00:42:21,831
your content, you know, weave your love for sports into And that also then makes

678
00:42:21,831 --> 00:42:25,451
you like uniquely you because people are like, oh, that's pretty cool.

679
00:42:25,571 --> 00:42:28,791
Like, you know, he always brings up sports, but he always brings it back in.

680
00:42:28,831 --> 00:42:31,351
And I always learn something from him. And, you know, when we're together,

681
00:42:31,511 --> 00:42:34,131
like, I know I can talk to him about sports because he knows what I'm talking about.

682
00:42:34,251 --> 00:42:36,411
Like, it's one of those things. Exactly.

683
00:42:38,024 --> 00:42:42,424
And that's, that's how we connect on, on social media because that's,

684
00:42:42,424 --> 00:42:46,524
that's what makes, at least for me, that's what someone stands out when I'm

685
00:42:46,524 --> 00:42:49,204
like that random thing that someone else says.

686
00:42:49,284 --> 00:42:53,544
And speaking of social media, so we're closing out, how can people find you?

687
00:42:53,624 --> 00:42:57,664
How can people find information about your program that you have?

688
00:42:57,784 --> 00:42:59,764
Because it sounds very, very useful.

689
00:43:00,224 --> 00:43:03,904
Yeah. I appreciate that. Thanks. I mean, listen, I am pretty easy to find all

690
00:43:03,904 --> 00:43:11,304
over the internet. So personal, you can totally hit me up on Instagram, Facebook, LinkedIn.

691
00:43:11,504 --> 00:43:15,764
I'm just Chris Vaglio, and that's V as in Victor, A-G-L-I-O.

692
00:43:16,164 --> 00:43:21,444
And if you want to take a look at what I offer as far as my coaching goes, it's ROCKIT.

693
00:43:21,804 --> 00:43:28,464
So R-O-C-K-I-T, growthagency.com. I'm sure we'll have links in the notes and all that.

694
00:43:28,524 --> 00:43:31,904
But if you go there, I have everything there, all my coaching packages.

695
00:43:32,224 --> 00:43:39,624
I do business audits. I do sort of an Ask Me Anything session and also a mastermind group.

696
00:43:39,724 --> 00:43:45,704
And as of this recording, the six-week boot camp is about to be launched in about a week or two.

697
00:43:45,844 --> 00:43:49,824
So it's coming. If you're interested in it, I'll put you on the list. But it is coming.

698
00:43:49,944 --> 00:43:52,924
It's coming. I'm a little behind on just getting the website up,

699
00:43:52,964 --> 00:43:55,664
but it is coming very, very soon.

700
00:43:56,524 --> 00:44:02,344
That sounds a lot cheaper than going to school and not learning about the most

701
00:44:02,344 --> 00:44:06,724
important thing. Yeah, it's literally teaching you everything they didn't teach you in school.

702
00:44:07,204 --> 00:44:10,804
It's six weeks of that. Like they taught you, you learned all the creative,

703
00:44:10,944 --> 00:44:13,184
you learned the talent and the skill, great.

704
00:44:13,364 --> 00:44:16,144
Now, how do you make money? How do you run a business?

705
00:44:16,484 --> 00:44:19,224
That's what the six weeks is. We're gonna, that's a great way.

706
00:44:19,324 --> 00:44:22,024
I'm gonna use that. So I'm stealing that from you. Basically everything you

707
00:44:22,024 --> 00:44:24,244
didn't learn in school, I'm teaching you in six weeks.

708
00:44:25,024 --> 00:44:30,804
I'm stealing that. See, creative minds, we're brainstorming here.

709
00:44:31,804 --> 00:44:34,784
Well thank you so much for going

710
00:44:34,784 --> 00:44:38,204
over all that taking the time for for

711
00:44:38,204 --> 00:44:44,364
teaching us about branding and market ourselves have to stand out we will probably

712
00:44:44,364 --> 00:44:48,624
have to do a part two sometime because i still have a long questions for you

713
00:44:48,624 --> 00:44:52,784
but yeah no happy to do it happy to talk to you anytime happy to talk to anybody

714
00:44:52,784 --> 00:44:57,924
listening to us anytime feel free to hit me up send me a dm we'd i'd love I'd love to talk.

715
00:44:58,024 --> 00:45:00,864
And so thank you so much for having me on today. This was awesome.

716
00:45:01,004 --> 00:45:04,624
So happy to have had this opportunity to chat with you. So thank you.

717
00:45:05,064 --> 00:45:12,484
And thanks to all of you listening for joining Chris and I on this week's episode of the Success Palette.

718
00:45:12,804 --> 00:45:17,224
For my social media links and some additional bonus episodes,

719
00:45:17,284 --> 00:45:24,184
you can go to thesuccesspalette.com and please let's make it a successful week.