13: How to Use Original Research to Amp Up Your Content Marketing with Michele Linn
Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership.
That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.
In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.
Show notes and resources: https://tinymarketing.me/ep-13
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