16: How to Attract the C-Suite with Content Marketing with Erin Balsa
Is your ideal buyer executive or the C-suite?
Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That’s why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclusively).
By conducting original research, creating reports, and repurposing those reports - you get the biggest ROI from your marketing efforts and that’s what we’re all about - using your time efficiently and effectively.
In this interview, Erin Balsa and I talk about the importance of original research in reaching executives and the C-Suite.
Learn more about Erin: https://tinymarketing.me/erinbalsa
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