20: How to Build Content Themes with Ben Sailer
You aren’t seeing traction with your content marketing.
You don’t know whether it’s your content calendar, your audience, or your distribution process that’s failing, but SOMETHING is failing.
It is most likely your content themes.
If you’re trying to attract everyone, it will not work.
I spoke with Ben Sailer, a Content Strategist who has worked with CoSchedule and WordPress about content themes. In this episode, we dive into HOW to create content themes that attract the right audience.
Show notes and resources: https://tinymarketing.me/ep20
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08:25 - Creating a specific POV for your content.
11:40 - How to get KNOWN on a topic.
14:42 - The Venn diagram process for creating content themes.
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