24. Clarity in Copywriting with Heather Orr
What is the biggest mistake marketers make in copywriting?
It’s choosing clever over clear.
In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.
Show Highlights
- Why is clarity so important in copywriting?
- How to clarify complicated jargon.
- When you can use jargon (sparingly).
Resources mentioned: https://tinymarketing.me/ep-24
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