26. Increase Customer Retention with Eric Melchor
Do you want to convert website visitors 3X higher than you do now?
Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy.
Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization.
Highlights:
- There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.
- Irrelevant ads and pop-ups that don’t meet the needs of your customers.
- How to use location personalization to reduce friction in e-commerce.
- Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!
- Use your website to create better segments.
Resources mentioned:
FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/
Show notes at: https://tinymarketing.me/ep-26
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